Showing posts with label Live Events. Show all posts
Showing posts with label Live Events. Show all posts

Wednesday 30 April 2014

skignz enters the grown up world of online dating

As part of skignz business development and marketing strategy, we are constantly looking at ways to reach our target audience with an almost sniper type approach rather than the scatter gun approach employed by most brands!


Many types and versions of online matching services have been developed in many sectors, especially personal dating sites, and even companies such as eBay and Amazon, who are matching products to customers. You may ask why is this relevant to a company like skignz!

As skignz is a digital platform in has a considerable amount of different audiences and possibilities for the use of its technology so where do we start in attracting brands to use our platform, what sector, what industry and for what part of skignz will we promote!

We have spent considerable time, focussing in on certain markets and different members of the skignz team and making good progress, however one key area we feel skignz lends itself to is Live Outdoor Events. We have blogged previously about the use of skignz at Festivals, Concerts, Sporting Events, Trade shows etc... bringing us a certain level of interest.


We have now agreed a deal with what we feel is the closest thing to online dating for skignz. Matching our technology and the newest of marketing channels with Brands, media Buyers and agencies all looking to get the edge for their clients, for their brand above and beyond their competitors. 

GetMeMedia.com is an innovative platform set up by industry professionals for industry professionals, to help those with the budgets, desire and aspiration to marketing their brands in the most innovative and relevant way with the companies who provide a serive for the brands to reach those chosen audiences.


One of skignz Case Studies on GetMeMedia.com
skignz is in the process of developing a number of case studies of what skignz is doing, can do in the area of outdoor live events.

Once those are in place we will be matched up to those seeking what we offer, even though they don't know it yet! This is the secret formula, the magic held within GetMeMedia.com.

Media buyers and brand managers are able to enter set criteria that opens up new possibilities for them when looking to place and spend budgets on activity for their brand or clients brands. 

Due to skignz unique offering, we will become visible to a whole new audience of people that are looking for that something different, that something fresh and new, but don't yet know what it is?

Over the coming months skignz will be working with the GetMeMedia.com Team in a number of ways to expose skignz and its capabilities to the worlds Brand and Media Buying agencies. This we feel will not only raise the profile of skignz but will also allow the brands to communicate in a way never seen before, but also and more importantly add value to their audience by creating and enhancing their experience.



By using the skignz platform, a brand can, by creating a fully branded up 'skignz environment' at a festival, concert or other live event. That brand can enhance the visitors overall experience by helping them find their way around the event, by finding their friends, understand who is performing when and where and even finding their tents and cars!

All the time solving a number of very simple issues visitors have but have never been resolved until today!
We will over the coming months be reporting on our progress with GetMeMedia.com and how our new relationships are going? whether the intros only turn into a 1st and only date or whether or not we get follow up dates, even a longer term relationship! 

We can safely say skignz is not talking marriage at this point but maybe in a few years time if the other partner is the right fit? In the mean time we will flirt and date with potential suitors, looking for the best mix!

"GetMeMedia is the place for brands and their agencies to find marketing ideas, media and sponsorship solutions. It's a totally FREE service for brand managers and advertisers!" Pete Davis, Managing Director - GetMeMedia

For more information on skignz please visit www.skignz.com or if you would like to download the app for yourself, please visit www.skignz.com/download

If you would like to know more about GetMeMedia.com then please visit www.getmemedia.com

Friday 28 February 2014

skignz is 'Born in the USA'

skignz are delighted to announce that we have now opened an office in the US, not just anywhere in the US but Las Vegas! As part of skignz ambitious growth plans we have been looking at key places across the globe to establish the skignz brand yet provide an unrivalled and enhanced customer experience.

Las Vegas is perfect for skignz; a destination for millions of people year on year and one so huge it's hard to find your way around. skignz is here to help you never get lost in Las Vegas again!

skignz: Welcome to Las Vegas, Nevada, US
Whether you are looking for somewhere nice to eat, a different environment to gamble or somewhere nice to shop? All of these places are a plenty in Las Vegas, so by using skignz, you will be able to find your way around, access special offers, interesting & interactive content and even use the App to find each other if you get lost?

Getting lost in a crowd is a problem all over the world, but in Las Vegas it's magnified a thousandfold due to the amount of people, the scale of the place you are in and all those bright lights and attractions to divert your attention!

skignz helps you find somewhere or someone in such a way that it can only be compared to, 'If all the electricity went off in Las Vegas and all the lights went out ... then a spotlight appeared above the place or person you are looking for, surely that will help you find that needle in a haystack!'

Si Brown, Co-Founder & CMO, skignz says: 
"Nick's background in providing leading edge technologies to increase event and customer experience and engagement, so he is the perfect fit for skignz, as skignz aims to take this whole concept completely off the scale!

We have been establishing a relationship with Nick for nearly a year now, but it struck us very early on that Nick could really get the skignz message across and explore the possibilities across a range of sectors in the US, such as Leisure & Tourism, Live Events, Education and Corporate Hospitality. All of these sectors Nick has already got experience in and we look forward to supporting him and his team in showcasing skignz incredible capabilities to them." 

Las Vegas Panorama
Las Vegas:  It's easy to 'get lost in a crowd' here or find that 'needle in a haystack'
So now you know why Las Vegas? The 'Who' is just as important! We are very proud to announce that leading our US team will be a guy with over 20 years experience of living and working in Las Vegas and across the US, please take a bow; Mr Nick Vilardell, EVP, US Business Operations & Sales.

Nick Vilardell EVP, US Operations & Sales says:
"When I first came across skignz it was through their blog online, quite by accident when I was researching some new technology. Their video blog was funny but got me thinking I wanted to know more about these guys! The more I looked at them and read about them the more I was conviced that this was a company with a great future and undoubtedly some incredible ground breaking technology, that maybe others had touched on but nothing that had been put together and packaged in this way. 

From my inital conversation with Simon I was sold on their vision and since then I've been working closely with Simon and the rest of the skignz team to define the offering not only for Las Vegas, and its obvious potential, but also for a number of other markets and sectors I have contacts and experience but whilst still focussing in the US.

I actually feel quite lucky to be working with skignz at such an exciting time in their growth. I look forward to helping Si and Gary move forward, especially at the rate they are growing and attracting other prominent people into the business, the brands and companies coming onboard, this business will prove to be a phenomenal part of the future digital landscape. 

I could not be more excited at what lies ahead for skignz and the opening of the office in Las Vegas is the next logical step and a clear indication of skignz's ambition"

skignz at Rhodes Ranch Golf Club
Nick already has a number of companies and organisations keen to take up the skignz offering, a number of the key brands on the 'famous Las Vegas strip' are already in the process of looking at how they can pilot it across their facilities. One skignz environment is already in place, at the Rhodes Ranch Golf Club where Nick is a member. 

Nick is currently working to utilize the skignz platform across many different aspects of their business, providing a simply awesome showcase for others to come along and experience.

Rhodes Ranch Golf Club, Las Vegas
Although it's early days for skignz in the US, the future looks to be an exciting and interesting one as Nick and his team showcase the power of what skignz can do across Las Vegas, Nevada and in time the wider US. 




So if you would like to talk to Nick and his team about how skignz can work for you in Las Vegas or elsewhere in the US, then please contact them on us@skignz.com or call on +1 (702) 433 3889