Wednesday 30 April 2014

Using skignz at a height

You know, in my life I haven't done much travelling. As many families did when they were younger I never went on many vacations. I’m not too sure why that was, maybe as my family didn't like travelling, flying or even holidays themselves; I'm just not sure

However I did go to a few places as I started to grow up. They were short vacations for a day or two when I went with either school or college or now even friends, and they were very good times. 




1WTC & The Empire State Building, New York, US Empire State  / 
World Financial Centre, Shanghai, China 

A lot of my trips included sightseeing as it was partly education trips I went on, and although a lot of sightseeing was previously planned to do alongside having a good time, it never fully got carried out when we arrived to the destination. I will give you an example of one time.

 "I went on a vacation with secondary school when I was in year 10. We were going to Disneyland Paris. Now imagine being me and not having been on any vacations when I was younger, I was extremely excited about this trip. One of my first trips was to Disneyland Paris! It was for three days and two nights as I remember. Now I did not have a clue where I was going. I just followed the instructions of the teachers and listened to my friends as one or two of them had been there before. 
Disneyland Paris, France

This did not bother me too much on the way there as we went by Eurostar and that was an enjoyable journey. However, when we got there we had to find our hotel. That was a struggle. Where we were staying was a lot of different hotels in one place and they were all differently themed. We were looking for a cowboy themed one and it was extremely hard to find as there was so many and we spent quite a while looking for it. All we wanted to do was get unpacked and go explore for a while before catching up on some sleep. 

Once we had finally managed to find our room we settled in till the next day. For the two days we were there we had planned to go to a business event on one of the days and spend a day in the adventure park itself. Finding the business event was easy for us as we just got a bus directly there. However when it came to finding and getting to the adventure park that was a different story! Finding our way there took us a small while as we were unsure what bus to get and which direction to head in. Once we had figured that struggle out we arrived at the park, and it was huge! 


Eiffel Tower, Paris, France
There was so much to see and so many rides to go on. Now we were given a map but that was so hard to use. We spent a lot of the time looking where we needed to be heading and where we wanted to go. 

Many times we were going back over on ourselves which was no fun because we just wanted to go and see everything! Now we did see a majority of the sights and it was a really great time, however they could have done with something more easily to understand than a map of the place. Not everyone knows how to use them. 

I definitely want to go back and I will one day and even take my family members, but I will be sure to plan our trip ahead so that we know where we are going and don't waste too much time wandering about. However saying that it was one of the best vacations of my life still to this day! I can’t stop telling anyone who asks me just how good it is! I suggest you try it."


Royal Clock Tower, Mecca, Saudi Arabia
Now you're probably wondering why I am telling you about my own story. Well that is because at that time I needed something simple to help me navigate around an unfamiliar and strange place. 

As my journey involved travelling through unknown places (to me anyway) and even though I didn't have any idea where I was going, I now know that the group leaders I was with at the time, didn't either! 

Blind Navigation based upon traditional maps and plenty of hope, hope that we would eventually arrive at our chosen destination.
Burj-Khalifa, Dubai, UAE


I would like you to understand and put yourselves in my shoes. Even though you have probably already been in my shoes and will be most of the time when you go travelling because it is very hard to find your way about and go sight-seeing, you still require some different kind of help when you're sightseeing.

That’s when I now tell you about skignz. Just imagine if I had skignz when I went sightseeing in Paris, I would have been able to see what I wanted to without getting lost and wasting time. 

Now, I know most of you know about skignz but I guess a lot of you may not use it to your full potential as you may not fully understand it. skignz does have short videos on our YouTube Channel for you to take a look at and see how great it really is. skignz is your sightseeing essential tool. 


Sydney Harbour Bridge, Sydney, Australia
You should use this on every trip you go on, yet you don't need to carry anything more that what you normally take with you. Its tucked away on your smartphone for when and wherever you need it, in return it will provide you with relevant content at that point you require it without going searching for it, either physically or through a search engine on your device!

It will make your time much more relaxing and enjoyable. I will give you links at the end of this post so that you can go read and have a see for yourself so that you fully understand it.

Now it’s not just about going round on trips and sightseeing. There is some of the best and tallest buildings to go to in the world that provide great sightseeing experience. 

Just naming a few you will recognise: The Burj Khalifa – Dubai, The Canton Tower – China, The London Eye – London, The Jin Mao Tower – Shanghai, The Willis Tower – Chicago and The Eiffel Tower – Paris. Now when you get to the top of these they will provide some sort of equipment that will allow you to extend your whole viewing experience.


They just keep getting taller, but all provide a viewing area for the public!
However what they don't have and would be exceptionally useful is skignz. When you get to the top it would be useful to see where each place is and what it is. skignz can provide you with the knowing of the whereabouts each place is located and information on it while you are there. 

skignz elevates (pardon the pun) your sightseeing experience to another level making it more enjoyable as you are on this adventure. It allows you to interact on a more personal level with the place you are visiting.


Views from the Top of The EDF Energy London Eye, UK
Lets take The EDF Energy - London Eye for an example. 

The EDF Energy London Eye is a massive tourist attraction that takes you so high you can see a whole lot of London. 

When you are in your 'little pod' you are provided with a 'mini Samsung Galaxy Tab 10.1 device' which is a 360 guide, however due to 'screen glare' you cannot read the screen properly and they were pretty much ignored by all on board in favour of their smart phones and portable devices such as tablets, cameras etc...! If only they had skignz hey!

The fixed position tablet provides the user with multi lingual features of key information on landmarks that can be seen from The EDF Energy London Eye. Even though it gives you multi-dimensional views of the sights of the capital and 24 hours filming, you cannot interact with the device as you could with skignz. 

If you are not totally confused at this point, additionally provided (for an additional fee) is a paper guide as shown in the below image!


If you had skignz up there you could see where each place is and interact with information of that place. It would tell you how far away it is, directions to get there and give you information on the place, opening times and more, everything you would want to know about sights on your sightseeing experience.
Petronas Towers Kuala Lumpur, Malaysia

skignz is all about giving a person the best experience on their travels no matter where you go and improving 
your sightseeing experience. 

Visiting some of the biggest and tallest towers in the world to do sightseeing you need the right equipment handy to use for when you get up there. 

After all it isn't just about taking photographs you want to get to know about each place for when you wish to visit there while you are on your travels. 

Using skignz at a height is a thing of the future. skignz will be part of the future and watching this space a lot of companies will be using skignz as it will improve everyone’s experience. No matter where you are or where you go, you can use skignz! It is always there with you as it is on your mobile device. You can take it wherever you wish. 


Marina Bay, Singapore
So if you need to get to the next place on your trip or to find out some information, just get your phone out and let skignz do the work for you! 

After all who wants to be searching around for ages on their trips looking where to go and trying to understand maps? 

They are not the easiest thing in the world to use and I am not ashamed to say, that to this day I do not fully understand how to read a map. 

skignz has provided me with a whole new experience for when I go on my 'getaways' with family and friends.

View across the Marina Bay from Sands Hotel 
We would like you to experience skignz at a height. So why not give it a go on your next adventure. Whether you are visiting one of the tallest towers in the world or even going on a sightseeing expedition just like I did when I went to Disneyland Paris. 

Like I said previously I could have done with having skignz around then and why no one invented it at the time is beyond me, however now it is available for you to use.

So please don't just download it and leave it there. You will most likely be going somewhere this summer, even if it is just for a local small vacation and to a place you haven't been before, skignz will assist you and make your overall experience an enjoyable time. 

I know myself that if I go away this year somewhere I will be using it to go sightseeing from a height, and I will be using skignz as it will provide me with all the information I need right there on my own mobile device.


Viewing platform at the Grand Canyon, Nevada, US
If you want to find out more information on skignz or wish to use it on your next sightseeing adventure at a height, then please use the links below to find out more. 

You can watch our videos or read up on our website or social media sites. 




If you need more help then please don't hesitate to contact us regarding any query you may have. Our contact details are available on the website.

Festivals and Outdoor Events- From a Brands Perspective!

Now this one is for all of you brands out there. Every brand and company wants themselves to differ from one another in some way. But what can you have before anyone else does and that meets every customer’s needs and wants. 

It is not always about just advertising to customers, you need to engage with them on a different level. Festivals and outdoor events are a massive experience to people every year as thousands and thousands attend festivals and want to experience different kinds of acts and see them live. However they need to have a full great experience no matter what they do while they are there and have an overall fulfilled time rather than just enjoy seeing the acts live that they enjoy.


This could be ANY Festival in full flow - Standard!

Now ANY Festival in full flow - But Informatively Enhanced!
Let me just tell you and give you a short illustration of what a brand would do from their perspective and how they would go about giving people that best experience they can get at a festival or outside event.

"Hi my name is Sam. I am the manager of a large sports company with HQ in London. I am just giving you an example of what I think should be done to enhance a person’s experience at an outdoor event. Now we know ourselves, well I do anyway that when we go to a festival it can be a right pain when you get lost or you don’t know where to go, when you don’t know where your car is or where your tent is, or even the biggest one losing your friends when you leave them to go get a drink or go to the toilet.

Now I know myself that I want to help people improve on this and come to some solution for it. Look at it from your own perspective first, you're at a festival with your friends. Imagine when you need to find your tent when you go back to it, there are thousands of people with their different coloured tents up so it isn't going to be easy to find yours now is it. 


Could you find your friend(s) amongst this mass crowd?
Its the same at nearly EVERY Live Event you will attend!
That's just a small problem. When you get settled into the event and go to see your favourite act on stage, you will need a drink, some food and the toilet. Making more than one journey is just a pain so you will do it all in one time. However where are those toilets at, including the food and even where to get the drinks from; the main part of your festival experience – drinking!

I want my brand to help others at the festival not just advertise to them. Now advertising at a festival is big for a brand as everyone sees it and it increases their awareness of the brand. However that is just advertising to people, it isn't helping them or engaging with them at a personal level creating a relationship to benefit them and benefit the brand also. 

When you think about it should always be a two way street. When brands advertise they need to make sure that whatever they do or how they are doing it is benefiting the customer and person themselves and also benefiting the brand at the same time. Providing a two way street, is the best form of advertising as it creates a great relationship between two parties – the brand and the customer.

Now when I am thinking about it and how I can help people at a festival to not get lost and to find their friends and their tent when it comes to it I need something really spectacular to really expose my brand at the same time as providing help to others.

That’s why I now tell you about skignz. I have come across this great new technology that puts 'virtual signs in the sky' for people to view and use to navigate where they are going. Now you might think, well how is this going to help a person attending a festival or an outdoor event yet also improve a brand's exposure at the same time...?

Well let me tell you. skignz will help a person at a festival or outdoor event as, when they go to the toilet and leave their friends or to even go to get some food, it will be very hard to even find where each place is at this massive event filled with thousands of people. Then when they try to go back and find where they were previously situated, will be even more difficult in the massive crowd. 


Find your friends in a crowd! Simple as that!
Well if that person and their group of friends who they are attending the event with (they can download the skignz app for free, before they attend the event) they can each set up and place a skign above their head (using their phone GPS/Wifi signal  to keep it located above them!)

Now when a person wanders away from the group, they will be able to just scan the crowd with their mobile (through the skignz App) and they will see that personalised 'virtual sign in the sky' above their friends head; now then can easily find their way back to them without no hassle.

That sounds so simple to use and best of all it is free for everyone to download. Other public skignz can also be set up around the event so that whoever does have the app for when they attend the event they will easily be able to find the toilet, food and drinks service sections so that they won't have to waste time searching about and getting lost then missing the act that they most wished to see at the festival. 


These branded/sponsored skignz provide the audience with Real Time Live Information!
Now you know how this will benefit a person at a festival or outdoor event you may think well how will it benefit me by using another company’s technology and enhance the acknowledgement of my brand. 


Well let me tell you how...

The best place to get your brand noticed by a wide range of audience is at these huge events where there are thousands of people who will take notice of your brand there.

Then in the future they will associate the skignz technology or that particular festival / outdoor event with your brand. Now through that brand noticing that a person needs help and how can they go the extra mile to help them shows that customer, that you are taking care of them no matter where they are and seeing to their every needs and wants in that very moment. 

Through getting my brand associated with this new piece of great technology, whenever anyone uses it, they will know that my brand is associated with this and just how much it helped them at that festival/outdoor event. 

Now let's just think of the recognition that has created for my brand! Not just at that event but into the future too. It has also provided that company and piece of technology with wider recognition. Everyone will also be more the wiser about that company and what it offers.

Now through my brand, using the new innovative skignz technology, this doesn't just help the brand at a festival, my brand can use this to create an advantage on any of my competitors who do not use skignz – We will be the only ones! It can always be used to enhance a customer’s experience no matter when, not just at the initial festival.


I read once a customer’s point of view in a statement that said: “A company that takes the time to create a more personal relationship with me instantly gets me attention and my loyalty to that brand, as they are not just advertising to me, they are looking to help me in any way they can and take time to create that personal relationship with me”.

Well that everyone, is what my brand is all about and what skignz is all about. So have a think about it and just how much using skignz can help benefit your brand and help you pass on that benefit to your customer’s, thus creating that more personal relationship which is what we are all looking to achieve"

If you would like to read more on skignz if you are thinking about wanting this great technology within your company and use it to enhance your brand, then please follow the links below and have a read of the company; Even watch a few videos to see just how great and innovative the technology is!

www.youtube.com/skignz

skignz enters the grown up world of online dating

As part of skignz business development and marketing strategy, we are constantly looking at ways to reach our target audience with an almost sniper type approach rather than the scatter gun approach employed by most brands!


Many types and versions of online matching services have been developed in many sectors, especially personal dating sites, and even companies such as eBay and Amazon, who are matching products to customers. You may ask why is this relevant to a company like skignz!

As skignz is a digital platform in has a considerable amount of different audiences and possibilities for the use of its technology so where do we start in attracting brands to use our platform, what sector, what industry and for what part of skignz will we promote!

We have spent considerable time, focussing in on certain markets and different members of the skignz team and making good progress, however one key area we feel skignz lends itself to is Live Outdoor Events. We have blogged previously about the use of skignz at Festivals, Concerts, Sporting Events, Trade shows etc... bringing us a certain level of interest.


We have now agreed a deal with what we feel is the closest thing to online dating for skignz. Matching our technology and the newest of marketing channels with Brands, media Buyers and agencies all looking to get the edge for their clients, for their brand above and beyond their competitors. 

GetMeMedia.com is an innovative platform set up by industry professionals for industry professionals, to help those with the budgets, desire and aspiration to marketing their brands in the most innovative and relevant way with the companies who provide a serive for the brands to reach those chosen audiences.


One of skignz Case Studies on GetMeMedia.com
skignz is in the process of developing a number of case studies of what skignz is doing, can do in the area of outdoor live events.

Once those are in place we will be matched up to those seeking what we offer, even though they don't know it yet! This is the secret formula, the magic held within GetMeMedia.com.

Media buyers and brand managers are able to enter set criteria that opens up new possibilities for them when looking to place and spend budgets on activity for their brand or clients brands. 

Due to skignz unique offering, we will become visible to a whole new audience of people that are looking for that something different, that something fresh and new, but don't yet know what it is?

Over the coming months skignz will be working with the GetMeMedia.com Team in a number of ways to expose skignz and its capabilities to the worlds Brand and Media Buying agencies. This we feel will not only raise the profile of skignz but will also allow the brands to communicate in a way never seen before, but also and more importantly add value to their audience by creating and enhancing their experience.



By using the skignz platform, a brand can, by creating a fully branded up 'skignz environment' at a festival, concert or other live event. That brand can enhance the visitors overall experience by helping them find their way around the event, by finding their friends, understand who is performing when and where and even finding their tents and cars!

All the time solving a number of very simple issues visitors have but have never been resolved until today!
We will over the coming months be reporting on our progress with GetMeMedia.com and how our new relationships are going? whether the intros only turn into a 1st and only date or whether or not we get follow up dates, even a longer term relationship! 

We can safely say skignz is not talking marriage at this point but maybe in a few years time if the other partner is the right fit? In the mean time we will flirt and date with potential suitors, looking for the best mix!

"GetMeMedia is the place for brands and their agencies to find marketing ideas, media and sponsorship solutions. It's a totally FREE service for brand managers and advertisers!" Pete Davis, Managing Director - GetMeMedia

For more information on skignz please visit www.skignz.com or if you would like to download the app for yourself, please visit www.skignz.com/download

If you would like to know more about GetMeMedia.com then please visit www.getmemedia.com

Monday 7 April 2014

Over a 100 April Fools....

Last Tuesday we send out a 'Press Release' outlining a 'new multi million dollar deal with NASA' as over a hundred of you, have contacted us since to tell us they were well and truly fooled!

Many did not realise the date was Tuesday 1st April 2014!

You know who you are!, You are the ones who phone our skignz team congratulating them only to be politely asked to 'click the link' for the rest of the article because we were 'in meetings', 'driving', 'having a day off with the kids' etc....


You are the skignz team members who shared it with everyone you know, wondering why no one had mentioned something so incredible at work? 

You are the Head designer and a leading global fashion brand, you are the ex-head of a global luxury car maker and also you are the many family and friends of the skignz team who phoned, emailed and texted your congratulations!

You are the bankers, all sat in your beautiful offices sharing it around your colleagues and all wondering how skignz could work in space? 

Yes You know who you are... and so do we! LOL

For those of you wondering why we used a 'deal with NASA' showing an astronaut outside the International Space Station!


Well some of you will know that skignz uses GPRS/GPS, in order to locate the skignz and provide them in relevant places to what they are relevant for! Unfortunately the International Space Station is probably in an orbit further away from Planet Earth than those orbits of the satellites (We are sure someone will contact us to tell us if we are incorrect in our assumptions with this!).

It has been suggested by a 'gentleman who works for a global bank', who actually wondered if the deal skignz had struck involved, sending signals INTO space from the satellites! He's obviously no Space Scientist but to be fair to him, he is an awesome banker and one of the good guys!

Thank you to all those who took it in good spirit!  We at skignz feel companies should show their personalitites more and be a little more human! Humour is our way to show the less serious side of business and that we are enjoying developing skignz.... 

Who knows? One day skignz might work in space!

In the mean time, please download your copy of skignz and enjoy it ANYWHERE on Planet Earth!

Get your copy of skignz now: 

www.skignz.com/download