Many of you will have seen across our social media
channels this summer, skignz have been extremely active across Rio for the
Olympic games.
The Parque Lage is a 1920's former house of an industrialist, set in the Jardim Botanico and this is where UK Government PLC had their HQ for the World Cup in 2014 and again for the Olympics.
Between the Prime Minister's office, The Mayor of London and
Team GB who hosted a wide and varied schedule for events across sport, business
and culture was choreographed for the entire Olympic games.
The dynamic of each of these very different sectors was certainly interesting and engaging and provided skignz with an ideal audience to showcase our technology, as well as being involved day to in the various events.
The dynamic of each of these very different sectors was certainly interesting and engaging and provided skignz with an ideal audience to showcase our technology, as well as being involved day to in the various events.
skignz provided the guests with a range of channels of
content all with very different focus. A lot of the House contributors and
sponsors came from some of the UK's best examples of manufacturing, technology,
sport and the other key sectors. The whole environment was one of celebrations
as TEAM GB began their most successful medal haul ever.
As part of the celebrations, our medal-winning athletes were
treated to a 'special welcome' by the guests and hosts each evening, with a
full presentation to the audience and a quick Q&A by the awesome Andy.
British House Rio (its official title) was a great meeting place for the
athletes nearest & dearest, who mixed with ministers, ambassadors, visiting
dignitaries and all the varied event guests who were invited to come along. Even the many members of the awesome British Airways Crew who were transporting Team GB back were enjoying meeting the athletes and their families alongside the enigmatic Sir Martin Sorrell, CEO of WPP of spoke at one of the conferences.
Wall to wall with famous athletes, legends such as Sir Steve
Redgrave and Sir Matthew Pinsent, through to current medal winners Sir Bradley
Wiggins, Laura Trott and her now husband Jason Kenny. Also a fresh new wave of
British stars, some winning their first medals enjoyed celebrating the on-going
success of TEAM GB.
All in all we could write a whole book on skignz exploits
and experience in Rio, but we still don't feel we could do it justice. It was
an incredible opportunity to showcase what is GREAT about Britain, centred on
an incredible location and global event. The memories will live long, but the
most important thing is that skignz was again exposed to so many wide and
wonderful audiences that we couldn't have dreamed possible even 12 months ago.
We think as much as the athletes and their families and all
those attending the Olympics take away their own memories, it's the opportunity
just to be among the people in the British House and the opportunity to tell
them what we are trying to achieve with skignz that was as much a privilege for
us as it was to those athletes competing.
Si Brown said: "I would like to thank each and everyone
of the people we met in Rio and for taking the time to hear about skignz and
see it in action.
Many of you have had a profound effect on what skignz can
become with your suggestions, ideas, thoughts and advice. Although we
didn't compete in the Olympics, we feel we represented our country with the
same pride and passion and a big thanks to the teams from No.10, UKTI, British
Embassy & Consulates, Innovision, TEAM GB and any others I've failed to
recall. Thank you, it’s been emotional!"
At this time is difficult to assess the impact Rio has had
on skignz and it may take weeks/months before we do, although we have already
started to see a few successes from the trip which we will hopefully keep you
up to date on as and when we can.
With a number of other global sporting events
coming up over the next few years, hopefully skignz can be involved, but we
still feel it may be difficult to exceed the experience of Rio 2016, although
given the opportunity I'm sure we will try.
Please take a look below at a selection of images from Rio...
To find out more about skignz, please visit our relaunched website or take a look on the usual Social Media Channels.
Please take a look below at a selection of images from Rio...
To find out more about skignz, please visit our relaunched website or take a look on the usual Social Media Channels.
