Festivals and Outdoor Events- From a Brands Perspective!

Now this one is for all of you brands out there. Every brand and company wants themselves to differ from one another in some way. But what can you have before anyone else does and that meets every customer’s needs and wants. 

It is not always about just advertising to customers, you need to engage with them on a different level. Festivals and outdoor events are a massive experience to people every year as thousands and thousands attend festivals and want to experience different kinds of acts and see them live. However they need to have a full great experience no matter what they do while they are there and have an overall fulfilled time rather than just enjoy seeing the acts live that they enjoy.

This could be ANY Festival in full flow - Standard!

Now ANY Festival in full flow - But Informatively Enhanced!

Let me just tell you and give you a short illustration of what a brand would do from their perspective and how they would go about giving people that best experience they can get at a festival or outside event.

"Hi my name is Sam. I am the manager of a large sports company with HQ in London. I am just giving you an example of what I think should be done to enhance a person’s experience at an outdoor event. Now we know ourselves, well I do anyway that when we go to a festival it can be a right pain when you get lost or you don’t know where to go, when you don’t know where your car is or where your tent is, or even the biggest one losing your friends when you leave them to go get a drink or go to the toilet.

Now I know myself that I want to help people improve on this and come to some solution for it. Look at it from your own perspective first, you're at a festival with your friends. Imagine when you need to find your tent when you go back to it, there are thousands of people with their different coloured tents up so it isn't going to be easy to find yours now is it. 

Could you find your friend(s) amongst this mass crowd?
Its the same at nearly EVERY Live Event you will attend!

That's just a small problem. When you get settled into the event and go to see your favourite act on stage, you will need a drink, some food and the toilet. Making more than one journey is just a pain so you will do it all in one time. However where are those toilets at, including the food and even where to get the drinks from; the main part of your festival experience – drinking!

I want my brand to help others at the festival not just advertise to them. Now advertising at a festival is big for a brand as everyone sees it and it increases their awareness of the brand. However that is just advertising to people, it isn't helping them or engaging with them at a personal level creating a relationship to benefit them and benefit the brand also. 

When you think about it should always be a two way street. When brands advertise they need to make sure that whatever they do or how they are doing it is benefiting the customer and person themselves and also benefiting the brand at the same time. Providing a two way street, is the best form of advertising as it creates a great relationship between two parties – the brand and the customer.

Now when I am thinking about it and how I can help people at a festival to not get lost and to find their friends and their tent when it comes to it I need something really spectacular to really expose my brand at the same time as providing help to others.

That’s why I now tell you about skignz. I have come across this great new technology that puts 'virtual signs in the sky' for people to view and use to navigate where they are going. Now you might think, well how is this going to help a person attending a festival or an outdoor event yet also improve a brand's exposure at the same time...?

Well let me tell you. skignz will help a person at a festival or outdoor event as, when they go to the toilet and leave their friends or to even go to get some food, it will be very hard to even find where each place is at this massive event filled with thousands of people. Then when they try to go back and find where they were previously situated, will be even more difficult in the massive crowd. 

Find your friends in a crowd! Simple as that!

Well if that person and their group of friends who they are attending the event with (they can download the skignz app for free, before they attend the event) they can each set up and place a skign above their head (using their phone GPS/Wifi signal  to keep it located above them!)

Now when a person wanders away from the group, they will be able to just scan the crowd with their mobile (through the skignz App) and they will see that personalised 'virtual sign in the sky' above their friends head; now then can easily find their way back to them without no hassle.

That sounds so simple to use and best of all it is free for everyone to download. Other public skignz can also be set up around the event so that whoever does have the app for when they attend the event they will easily be able to find the toilet, food and drinks service sections so that they won't have to waste time searching about and getting lost then missing the act that they most wished to see at the festival. 

These branded/sponsored skignz provide the audience with Real Time Live Information!

Now you know how this will benefit a person at a festival or outdoor event you may think well how will it benefit me by using another company’s technology and enhance the acknowledgement of my brand. 


Well let me tell you how...

The best place to get your brand noticed by a wide range of audience is at these huge events where there are thousands of people who will take notice of your brand there.

Then in the future they will associate the skignz technology or that particular festival / outdoor event with your brand. Now through that brand noticing that a person needs help and how can they go the extra mile to help them shows that customer, that you are taking care of them no matter where they are and seeing to their every needs and wants in that very moment. 

Through getting my brand associated with this new piece of great technology, whenever anyone uses it, they will know that my brand is associated with this and just how much it helped them at that festival/outdoor event. 

Now let's just think of the recognition that has created for my brand! Not just at that event but into the future too. It has also provided that company and piece of technology with wider recognition. Everyone will also be more the wiser about that company and what it offers.

Now through my brand, using the new innovative skignz technology, this doesn't just help the brand at a festival, my brand can use this to create an advantage on any of my competitors who do not use skignz – We will be the only ones! It can always be used to enhance a customer’s experience no matter when, not just at the initial festival.

I read once a customer’s point of view in a statement that said: “A company that takes the time to create a more personal relationship with me instantly gets me attention and my loyalty to that brand, as they are not just advertising to me, they are looking to help me in any way they can and take time to create that personal relationship with me”.

Well that everyone, is what my brand is all about and what skignz is all about. So have a think about it and just how much using skignz can help benefit your brand and help you pass on that benefit to your customer’s, thus creating that more personal relationship which is what we are all looking to achieve". 

If you would like to read more on skignz if you are thinking about wanting this great technology within your company and use it to enhance your brand, then please follow the links below and have a read of the company; Even watch a few videos to see just how great and innovative the technology is!

www.skignz.com 

www.facebook.com/discoverskignz

www.twitter.com/discoverskignz

www.youtube.com/skignz

skignz are changing University Campuses forever!

University campuses are changing every day. With the constant updates in technology it is essential that Universities make sure they adapt to that change to meet every need of their students and provide them with the best experience and education available. 

skignz can help speed up that change, as it can provide all services that a student needs for when they are at University and even beyond the campus. I will explain how skignz can help in more detail below.

Teesside University Main Campus

Let me just start off with informing you about the work that skignz has currently provided for Teesside University by working with them to adapt to the changing needs of the University campus and students themselves. skignz is a new way for students to navigate around campus. It is a free app that everyone can download to their mobile devices. 

skignz provides students with a lot less worry for when they arrive at Teesside University. Prior to coming they will download the app and ensure that everything is set up for when they arrive. To find where they need to be on campus they can simply navigate through loading up skignz on their phone and scanning the campus environment to see where the building is they need to locate. 

Teesside University Enhanced by skignz

It simply is a sign in the sky. Teesside University were the first to use skignz and have ensured that it is a huge benefit for everyone to the University; staff, students and visitors, providing them with the simplicity of being reassured when on the campus. 

No need to try and understand them maps anymore! Students can download the app as soon as they get the offer letter from their university.

Checkout this short video for you to see how skignz works: http://youtu.be/5ZHWmI_cFb8

Don't just take our word for it, here a few students tell us what they think about skignz being on the Teesside University Campus:

Abigail Allick - 2nd Year Degree Student

“I’m not very good at navigating myself around, especially if I don’t know the area”

“I find the app a lot more easier, like getting myself around Uni and different places where I actually am”

Timi Odeyemi – MA Student

“If you think about the fact that a lot of students come here relatively clueless, and you want to know where buildings are, you want to know what exactly is going on”

“To meet and discover, wow, this is being set up right here. It just sort of gave that potential, made it feel real, that certain things can be developed”

“It’s essentially like a visual google or something of the sort”

As you can see from above, students who have experienced skignz already on campus have said how much it really helps for people attending University.

“It’s essentially like a visual google or something of the sort”

Freshers at Teesside University

skignz has provided a new exciting, interesting and essential service to current and new students, including everyone at Teesside University. It is new technology developed and Teesside University have jumped right on board of taking advantage to be the first to use this, and they have done right to do so! The difference it has already made is fantastic.

So what are the benefits of skignz?

skignz has many benefits to what it provides. I could talk about them all and go into much detail; the possibilities of where it could go and what it could do are vast.

skignz provides a new way for 'EVERYONE' to navigate about. It doesn’t just have a certain place it can be used or a certain audience that can use it, it is for everyone. You no longer need to be lost. You no longer need to feel alone. You can now prepare and know where you are at all times. Plus it is not boring like looking and trying to read or understand a map. It is simply straight there on your device. It is always with you wherever you are. No need to go in search of a map or some form of location help.

Whats in it for you? The social side of skignz!

And there's more ... skignz is not just for navigating. It has a whole social side to it beyond University campus. It is the social element of taking skignz into other parts of your life. 

You can use it when you go shopping. Say you fancied going shopping in a new place you hadn’t been before, you can set up skignz before you go and easily locate the shops and where you need to be when you arrive. 

It saves you time from looking around and wasting valuable time what can be used to shop. You can find your car in a very busy car park. Most of us forget from time to time where we have parked, so simply set up a skignz above your car for when you having finished where you need to be and find where you have parked you will be able to see it through skignz on your mobile device. It can also be used when you are at concerts or festivals with your friends. 

Getting lost from your friends or group is very easy: going to the bar or to the toilet - how will you be sure to find them again in that huge crowd? Well, before you go to the festival you and your friends can each download skignz and set it up before you head off to your festival. Therefore when you arrive you will each already have skignz set up, so if you go to the bar and lose your friends, just load up skignz on your mobile, scan the crowd and there you will see a little sign just above your friend's head informing you of where they are.

Just like Timi Odeyemi – MA Student stated:

“Imagine going to somewhere like London or Tokyo and trying to meet someone or find jobs or anything. You could try to find bars, you could try to, well, meet people socially, that kind of thing. So, to me, I see the possibilities of this particular app to be, like, endless. It could be the next big thing, in my opinion”

skignz really is the next big thing. It has a lot of benefits for people who use it and can be used in any way you wish.

So what does skignz mean to student experience?

It provides new students who are coming to University a way to feel comforted and reassured that they are going to know where they are going when they arrive on campus. Everything will already be set up for them putting them at ease and giving them time to get used to the app. It is also available for them to download before they come to University prior to them receiving the offer letter.

TU Freshers understanding skignz!

They can also find it to find new friends. Such as students who may not be very good at making new friends, they can use it in a social way to talk to new people. They could set up a skignz for themselves to inform people that they are new, what course they are on or if anyone else is doing the same, going to the same lesson as them and so on. 

It provides a new way for them to interact with other students if they do not feel they are best at doing that.

It can help foreign students also who have mentioned to us that when they arrive on campus they are generally alone. This way they will be able to find each other and a new way to make friends who they feel comfortable with. It is not always easy for foreign students to make new friends as they have said before to the university.

Professor Eileen Martin (Deputy Vice Chancellor)

“It’s a really important tool when students first arrive on campus because it’s an easy navigation, as they are used to using mobile technologies. This is a really good addition”

As you can see above, Professor Eileen Martin of Teesside University stated that it is an important tool for when students first arrive on University campus, providing them with easy navigation to where they need to be.

Party Time with skignz at TU Students Union

skignz also provides students with excitement when they come to University. They can use skignz not only to find new friends but for nights out or if they wanted to interact with others to have some fun. 

It provides value in their learning ability as it will put them at ease to find other students who they can relate to and also to have some friends and fun for the nights out in the Student Union and around town. 

For example: if they were having a house party for new students then they could place a skignz above their house to let people know that’s where the party is or even to try a few places with new friends. If they were to go for food and a few drinks they could each set up skignz on their phone, plan out where they wish to go and then each find where they need to be.

Understanding skignz on Campus

It is a new town for some students arriving. They need to feel at home where they are and that they are well looked after by the University.

Professor Eileen Martin (Deputy Vice Chancellor)

“I guess it adds a USP (unique selling proposition/point). It brings some fun and excitement into the student experience as well”

“I think it’s a really exciting and also very innovative and creative development. And I think we’re only just starting to understand the potential and the very different ways in which we can use it, both across the social world of the student but also actually in terms of their learning as well”

skignz really is the new best piece of technology that University campuses can take on. It will provide a whole new outlook to students on University campus and improve their life in social and learning aspects. It will give the University a huge boost in providing good technology and keeping up to date in all the advancements. skignz can be used in any way anyone wishes. To sum it all up below is a short video for you to see.

skignz in a Nutshell - http://youtu.be/ZEIEpkp8stY

Like Timi Odeyemi – MA Student says: It can be or will be…                “…the next big thing”

To find out more information on skignz then please see our websites and social media sites.

www.skignz.com

www.facebook.com/discoverskignz

#discoverskignz