skignz: #Glasto2015

Although skignz were not present at this years Glastonbury Festival, we had  number of friends and family attending, so to help them out and to further test the skignz technology, we ‘skignzed’ #Glasto2015.

This involved placing a range of skignz in different channels across the Glastonbury site. 

Channels included:

• Stages
• Toilets
• Water Points (Drinking)
• Emergency Contacts
• Entrances/Exits
• Bars
• Food & Drink 

Please see below examples of what those skignz looked like and who they could help this years festival goers….

Like our other main project activation the same weekend for 'PRIDE in London', we managed to understand a lot more about behavioural patterns of the users, channel content and make further suggestions of how skignz can improve for future events.

Again the activity was very similar to 'PRIDE in London' in as much as those that used skignz, found it extremely helpful and used it regularly throughout the weekend. People who downloaded and used skignz, did so for on average 1.5mins every 30mins or so, using as and when it was relevant to them.

So with Approx 175,000 people attending Glastonbury this year, next year obviously provides any brand with an engaged audience for them to ‘positively enhance their experience’ and build awareness for their brand.

People don’t want to be sold too or bombarded with ads, they are far more sophisticated in their approach these days and brands need to engage them in a new, innovative and meaningful way if they are to have any long term resonance with their brand. 

A further benefits for brands engaging with skignz and activating for live events is that once people have skignz, they can then use it at other locations anywhere int he world, allowing brands to inform them of ‘brand activity’ in other locations, not just major live events but also in everyday life. 

Worth thinking about for you brand managers that are currently looking at how to engage your audiences in a more meaningful and innovative way.

If you would like to know more about Glastonbury and how you might be able to attend next year then please visit their website: www.glastonburyfestivals.co.uk

As always if you want to know more about skignz, please check out our new website www.skignz.com and the usual social media channels

Travelling

Do you like to view different sceneries, different places or travel the world? If you do then skignz is definitely for you!

There are many amazing sights to see in the world in many different destinations. Some are easy to find as they are very popular and not located too far away. But what about those that are not located near, and are situated in a place that you have never been to before? 

You don’t really want to spend all your time looking for sights to see and missing out on other stuff you could be doing.

 

I go back a few years, when I was in college, I got the chance to go to Disneyland Paris. It was an exciting time as I had never been there before. I had never really travelled before so this was my first big place to travel to. I didn’t know what to expect when I arrived there let alone know what I was going to be doing in a place as big as Disneyland.

When I arrived I didn’t know my way around. I had to go by signs and use a map to see where each part of it was and where I wanted to be without getting lost. Maps are a mess on half the time, I barely understand them now let alone back then. 

Eventually I would find my way to each part of Disneyland that I wanted to reach but it was not easy for me. I wished they’d had a different way that would have enabled me to find my way around without taking ages and causing me mass confusion.

 

What they needed was skignz. skignz replaces maps and can help you prepare before you set off on your travels, therefore you can plan what you want to see, where it is and how you are going to get there when you arrive. You simply find your destination on a map through skignz; place a skign above where you want to be, then plan your directions of how you’re going to get there when you arrive. 

You can then view this through your mobile or tablet device and only you or whoever else you wish can see this skign.

It will save you a lot of time when you arrive and you will be able to easily find where you want to be without a mess on. No more wasting time; you will be able to see many other sights and have a look around whilst you are there.

 

skignz can be used for anywhere that you wish to travel too. It is free to download and whilst using it you will also have a lot of fun along the way.

So, now make sure before you set off on your travels, whether it may be a short or long distance, you plan ahead using skignz and save yourself time, hassle and confusion!

Available to download from Google Play and ITunes.

www.skignz.com

#discoverskignz

Get your copy of skignz now: 

www.skignz.com/download