skignz: #Glasto2015

Although skignz were not present at this years Glastonbury Festival, we had  number of friends and family attending, so to help them out and to further test the skignz technology, we ‘skignzed’ #Glasto2015.

This involved placing a range of skignz in different channels across the Glastonbury site. 

Channels included:

• Stages
• Toilets
• Water Points (Drinking)
• Emergency Contacts
• Entrances/Exits
• Bars
• Food & Drink 

Please see below examples of what those skignz looked like and who they could help this years festival goers….

Like our other main project activation the same weekend for 'PRIDE in London', we managed to understand a lot more about behavioural patterns of the users, channel content and make further suggestions of how skignz can improve for future events.

Again the activity was very similar to 'PRIDE in London' in as much as those that used skignz, found it extremely helpful and used it regularly throughout the weekend. People who downloaded and used skignz, did so for on average 1.5mins every 30mins or so, using as and when it was relevant to them.

So with Approx 175,000 people attending Glastonbury this year, next year obviously provides any brand with an engaged audience for them to ‘positively enhance their experience’ and build awareness for their brand.

People don’t want to be sold too or bombarded with ads, they are far more sophisticated in their approach these days and brands need to engage them in a new, innovative and meaningful way if they are to have any long term resonance with their brand. 

A further benefits for brands engaging with skignz and activating for live events is that once people have skignz, they can then use it at other locations anywhere int he world, allowing brands to inform them of ‘brand activity’ in other locations, not just major live events but also in everyday life. 

Worth thinking about for you brand managers that are currently looking at how to engage your audiences in a more meaningful and innovative way.

If you would like to know more about Glastonbury and how you might be able to attend next year then please visit their website: www.glastonburyfestivals.co.uk

As always if you want to know more about skignz, please check out our new website www.skignz.com and the usual social media channels

skignz presents at ValleyWood

Earlier this month skignz was given the opportunity to present to a range of brands from across the world at ValleyWood in London, UK

ValleyWood is a 3 day event bringing together the various clients and partners of SMG (Starcom MediaVest Group). Staged in London at The Trampery, Old Street, Shoreditch.


Valleywood 2015 was held between 18th-20th March 2015. 

Speakers from brands such as SKY, Acxiom, Starcom Mediavest, Cineworld, Facebook, LinkedIn, Freemantle Media, Universal Pictures, YouTube, Novartis, Yahoo, Bauer Media and a range of other brands... including skignz! Yea!

Many other global brands were present in the audience picking up tips, ideas and knowledge from the awesome array of speakers.

skignz provided a presentation based around our technology platform and how it can help brands, regardless of their chosen audiences. 

We demonstrated that regardless of their sector, skignz can enhance who they communicate with customers in a way that's fresh new and innovative.

              


The fully customisable skignz Technology Platform allows brands from any level of Car Maker, through to Cosmetics Companies, across to Airlines and Soft Drink companies.

There was a lively discussion afterwards in the Q&A session with many brands asking for more specific examples of the flexibility skignz provides, the Eco-Credentials, Multi Lingual options and the global & brand scalability benefits.

A few brands asked how skignz could be used in marketing and communication campaigns either as a marketing channel or as a whole campaign centred around the skignz tech. Yet one or two brands were looking into how skignz could help them deliver services in a whole new way.

Further conversations after our presentations suggested that one or two of the global brands present saw the skignz technology itself becoming a fundamental offering in their current repertoire of options for their customers. 

One key thing for them was being able to access digital content in an innovative way that is both mobile and scalable yet can be integrated at many different levels of their brand, product and/or service.

All in all and exciting day with no less than 5 follow u meetings with brands about specific projects.

We would like to thank SMG for the opportunity and look forward to working with more of their brands on some really interesting briefs.

For more information on Valleywood 2015 take a look at the event website http://valleywood2015.com/web/

As always for more information on skignz please check out our website www.skignz.com , register for our newsletter, keep visting this blog and like, tweet etc... on our varying Social Media channels.

Festival Goers - It's That Time of Year Again

Yes that’s right, the time of year is now coming around again where all festival dates and tickets are released. Oh the excitement!

Just imagining which one you will be going to this year, or how many rather than just the one is a great thought, so let’s hold that for a minute and give yourself a moment to admire the madness you will be attending.


skignz done a bit of research to see what the top 10 festivals are this year that people will be attending. This is what we got:

Download Festival 2015

Wireless Festival 2015

Reading Festival 2015

Leeds Festival 2015

Calling Festival 2015

EDC Festival 2015

Creamfields Festival 2015

Glastonbury Festival 2015

V Festival 2015

Ultra Music Festival 2015

Now are you attending any of these? If you are you know how crazy, packed and fun they will be. 

However through all that fun you will want to make sure that whilst camping out, drinking and partying you will need to make sure that you can find your friends, tent, and stages and drink bars very easily, as losing any of these will defiantly be a drag to the festival experience. 

So how can you make sure that you will not happen to be in any state where you cannot find your friends, tent, and stages and drink bars? The answer is skignz. 

skignz is a free app that you can download to your mobile device. It uses augmented reality and GPS to allow you to place skignz wherever you are going and then easily direct yourself when you arrive at the location.

Now that probably sounds a bit confusing to you, well here is a little example of what skignz can do. 



‘Once you have downloaded the skignz app, you and your friend’s can all add each other and join together on skignz. Then you can place a ‘virtual’ skignz above your own head. Once you have done this say you are at the festival and you are all dancing away and your friend leaves to go and get a drink, now finding them again in that massive crowd is going to be a struggle. 

Well what you do is open up the skignz app on your phone, scan the crowd and there you should see a little floating skignz above your friends head telling you where they are and how far away so you are easily directed to them. How simple is that?’

With skignz, you can also pre place skignz on your online account through a Google maps interface with the free 3 skignz you get at the beginning of signing up. So say you pre placed a skignz before the festival and you placed one above the stage you want to see your favourite act playing, one above where your tent is going to be and one above where the bars are, you will easily be able to find your way to and back from the bar, to the stage where you want to be and back to the tent at the end of the night when after a few drinks finding your tent will seem to prove a little difficult! 

skignz can help make sure your festival experience is fun and you get the most out of seeing the acts you went to go see and not spent a lot of the time looking for others or getting lost. 

So why not download the app through iTunes or Google Play before you go and have a little play about. You can get used to it and then be ready to use it for the festivals you will be attending this year. The line-up for each festival looks awesome at the moment so you really don’t want to missing the acts and spending time wandering about hopelessly. 

If you would like to download the app through iTunes then please click here.

If you would like to download the app through Google Play then please click here. 

We hope you have a great time at your chosen festival this year and please if you manage to get any pictures of skignz then don’t hesitate to share them on our social media pages and tag us in them! 

Have fun festival goers 2015! 

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on a range of the popular Social Media Channels.

2015: The Year of the skignz ;-)

After a great and successful 2014, skignz now looks to what we have to aim for in the first half of 2015. Through a lot of opportunities being provided in 2014 for skignz.

January has already begun at a hectic pace. Setting us up ready to embark and progress onto fulfilling those opportunities, plus more when they come along.

We decided to have a small outlook on what the first half of 2015 will bring us and hopefully be able to fulfil our New Year’s resolutions! 

The very beginning of 2015 sees skignz with a new intern who has applied to gain some work experience alongside studying at Teesside University to help their career get started. 

Jeff Bramfitt is a Digital & Graphic Designer who recently completed his studies at Teesside University and was looking for some invaluable work experience to enhance his skills and help take the next steps in his career. This is also an interesting experience for skignz as we love taking on new members and getting fresh ideas and minds to the company. 

Also in the first month of 2015 we have continued working on a project, but not one we can divulge at this moment but more of that when we can! However the project will be big and very exciting and we hope to share some examples of the fantastic work we will have embarked upon over the coming months. 

The first quarter of 2015 has so far began in earnest with follow up on all the opportunities skignz was presented with in last year. Such as our visit to Boston, MA to develop relationships with a number of global brands and some truly awesome people. 

Attending Most Contagious in London, allowed skignz to meet a lot of companies and brands from around the world and quite a few were very interested in the skignz technology and looking at how they can work with us going forward.

The few months will also see skignz developing more relationships and projects with companies across Europe & The Middle East, whilst we increase our activity in the US both on the East & West coasts from our office in Las Vegas, NV. 

Moving onto the subject of offices, we will be announcing soon our new offices and later in the summer we are aiming to open one more office somewhere within the UK.

As the projects start to increase we will be requiring more staff to join skignz as we will aim to keep the quality of service at a very high level, but we aim to continue our significant work on R&D. 

We pride ourselves in always offering a range of opportunities at skignz for Internships & Work Experience. 

We love nothing more than people who are really keen to learn and want to make progress in their careers being able to come and join the skignz team just like our latest intern has last month. 

We are actively looking for new people to join our expanding team. So if you, or someone you know might be interested, then please get in touch.

We have an incredible amount of activity planned for 2015 and having already presented/pitched four different global brands in January alone, above are just a few of the New Year’s resolutions we hope to keep within the first half of 2015. Wish us luck and keep an eye out to see if we fulfil these and for further announcements on our client and projects wins.

Happy New Year to everyone! lets make 2015 the year of the skignz ;-)

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on a range of the popular Social Media Channels.

skignz: 2014 - What a year!

2014 has been a pretty interesting year for skignz so we thought we would like to have a little look back over our time to remember some of the great moments we had!

January

January saw skignz providing seminars to Teesside University students about the technology available to them personally and on campus. This was a great opportunity for skignz as we got to inform our target audience just how great the technology is that is available to them. This for skignz went great and we saw our user database rise within a matter of weeks.

February

In February we started our next stage of development with Teesside University, which was really good for us as we had a lot of great plans that we had discussed to implement!

With starting our next stage of development with Teesside University, we also started to shoot promotion videos for other Universities! We wanted to make the skignz technology available to all universities possible which is still undergoing as we speak!

As skignz had an aim to make the technology available to all universities possible, we though where better to start than China! One of the world’s largest countries for population and universities! So we decided to hire a new Intern Katherine Kui, who was from China originally herself so that she could work on the social media channels for China and to start generating interest over there!

skignz can also proudly say that we got nominated this month for the environmental category at the Best New Business Awards! We came runner up in this however we hope to be the WINNER of the next awards so keep an eye out and wish us luck!

We also this month started to do preparation for the Motor Expo event which we enjoyed creating some great footage and images.

March

This month skignz got shortlisted for another great awards at the North East Business Awards. We got shortlisted for the innovation category and came runner up again also! This was still great for us but we are still hoping to make it winner again in these awards next year!

skignz also this month had our first meeting of many with Facebook!

March also saw skignz engage with a great online marketing company Get Me Media! Which allowed skignz to be noticed by many others and widen our recognition.  We got invited to exhibition events and hopefully more future opportunities to allow skignz to meet more of the best companies around!

April

At the beginning of April, we launched our April fools to all of our followers. This got a great response for skignz as it fooled a lot of people! We told them that we had secured a contract with Nasa to which people were phoning us up and contacting us to congratulate us on the best news they heard! What a great April fools!

In April skignz also attended the Silicon Valley Banking networking event down in London. This allowed us to meet some of the best people and liaise with some great companies that we wish to plan future work with!

skignz also spent some time down in London this month again as our CMO was down filming some production shots for the company at some of the great views around!

May

May was a great but sad time for skignz as it saw our Film and Media Producer Glen College be offered the chance to go and work in the Falklands for a year for FITV! Now we of course ensured him that it was a great opportunity and that he had to go for it and could not turn it down! However we did assure him that he would always have a place at skignz!

During May, we also began to do work with the great Silicon Valley Banking account corporate team! We agreed a partnership deal with them which meant for skignz it was a big push in the right direction!

skignz also this month needed a new Film and Media producer to replace Glen who was off on his new journeys to the great Falkland Islands!

June

After interviewing a lot of people in May to join skignz, we decided on our finalist for the position! Sarah Spowart was the new member to the skignz team! She was very happy to become the new Film and Media producer and to help skignz along with the future success.  

During June skignz also delivered the first of many pilots to Motor Expo in Canary Warf. We hoped this was the start of something good for us … keep watching this space.

The CMO also attended the Good wood Festival of Speed this month.

Finally a big thing to happen during June was skignz launched ‘make your own image of skignz’. This was very fun and interesting and opened up a lot of future possibilities for skignz as it could now be more personal to anyone working with skignz. The team also had a lot of fun playing about with creating their own skignz as you can see from the images.

July

The beginning of July allowed skignz to provide a great opportunity for students! skignz got asked to deliver a tutorial of skignz to a group of African students who were visiting for a couple of weeks at Teesside University. Members of the team got to work with the students, provide presentations to them and help guide them around Teesside University and Middlesbrough through using skignz on a small orientation activity. The experience was a great time and the feedback received from the students was the best we heard. They couldn’t believe what they were seeing and had been introduced too!

July also allowed skignz to create new engagements with different school within Teesside University!

During July, skignz also got tested abroad through one of our team members going away to Spain, she used it to help her find where she needed to be and find her friends. 



This was a huge success and shows skignz can be used in any location and just how useful it is!

Towards the end of July skignz got the chance to go and be tested at the Common Wealth Games in Glasgow! This was a great opportunity for skignz as it allowed others to see that it can be used for great causes and events and that the opportunities it can provide at each event is spectacular.

August

During August, skignz got the chance to have an initial meeting with a Global Bank about race days, sponsorships, appointments and marketing to see how skignz can help assist with any of these. skignz wants to further the business and make it very global and we hope this is just the beginning!

As you noticed earlier in the year we started to work with an on-line marketing/advertising company Get Me Media. Well this month skignz got the chance to go with Get Me Media to the races. Now as fun as this day was out, it meant that skignz got to showcase the technology to some new businesses and also show people just how good it is and impress them just a little…!

August was also a great month for skignz as it allowed us to give our live demo of skignz to the Jockey Club. One of skignz big ambition as you know is to work with all live events around the world, and what better way to do this than to work on all race days around the world. New technology is advancing all the time, so skignz believes it would be a huge benefit to every race day.

September

September saw a really busy month for skignz. It started off with the launch of our Kickstarter campaign which was a massive important task to skignz this month. We had launched Kickstarter to help raise funds towards the business so that we could further what we do and improve it for all our users. 

However this didn't go as well as we thought so we decided to cancel the campaign and re think it to make it much better with a re-launch next year. We were entirely grateful for all those who had already supported us!

skignz also this month we have written eight different patents for skignz technology ready to go to the next stage of making sure the IP behind skignz remains ours.

skignz was also down London again this month as we have been looking into working with some leading global brands. We have provided Diageo with demonstration through a Pilot Project where branded skignz are placed above over 100 London pubs this month to allow the Diageo team and its partners to understand more about skignz, how it works and how its relevant to them, their particular Diageo brand and the possibilities it creates for engaging customers and providing a unique brand experience.

Also during September, BETA had carried out testing on skignz new 3D models. Yes that’s right, we are in the current process of launching 3D models to which users will be able to interact with if they choose. From launching out 3D models we are now looking at doing some great work with something very interesting …

skignz also got to deliver in the ASI conference in America this year which was really great for us. We got to inform a whole lot of people and businesses about skignz and what it does and how we can help them and their businesses.

As part of skignz mission to work with big brands, this month we went live on Apple, Facebook and Google headquarters campuses! If you would like to see these then you can still, plus you can also read about it here …

If you are an employee of Apple, Google or Facebook then do check your headquarters campus now!

October

October was very exciting for skignz as we managed to agree a deal with CHIME PLC. This means a strategic partnership over the 5 years to deliver the skignz technology in to pretty much every major global sporting event. skignz is very excited to get going and we hope it brings a range of new opportunities for both CHIME and skignz!

skignz also this month had a lot of interest with Scotland, Ireland and a  group of Serbian Universities. This work is still in the early stages so hopefully when we find out more we will be sure to let you know through our social media how everything goes.

November

During November skignz found out that we had been short-listed for the Best New Business Awards for the Marketing Category. We are very pleased to have been nominated again and hope this time that we managed to win! Cross your fingers for us and wish us luck!

Also this month skignz were confirmed as part of the NE England delegation that is visiting Boston, MA, in the US to meet with a range of tech companies, agencies, VC's and potential tech partners including Microsoft who are hosting part of the event alongside UKTi (UK Trade & Investment), NECC  (North East Chamber of Commerce) and BABCNE (British American Business Council New England.

December

The 1st week of December will be all about establishing relationships in Boston MA, between skignz and a select number of companies and organisations. The visit will also include meetings with VC's, British Consulate and attending the BABCNE Annual Christmas Luncheon at The Harvard Club

Following immediately after the Boston trip skignz are very privileged to not only attend Most Contagious this year in London but also exhibit and demonstrate the skignz technology to everyone there. 

This quite clearly is still to happen, so when it does we will update you all straight away on how the event goes and hopefully what the great outcomes of it will be through our usual social media channels.

If you enjoyed reading what a great year skignz had then wait till you see what next year brings. 

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on any or all of our Social Media Channels.