Hi I'm Si and I'm one of the Co-Founder’s of skignz but
as well as helping come up with the wonderful creation that is skignz, my day
to day role is Chief Marketing Officer.
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| Fat Boy Slim |
I'm responsible for the brand positioning and marketing
strategy for skignz. Once we established the positioning of skignz (where it
fits in the world) and established a marketing strategy and delivery plan, I'm now busy delivering that strategy through a well-structured plan.
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| Rock in Rio 2014, Preparation |
Many of the skignz team feel I have the ‘rockstar role’
at skignz as I seem to be out and about all the time! Meeting with potential
clients, giving presentations, travelling across the globe and talking to some
of the world’s most famous and well-known brands.
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| So True... |
On the surface it sounds like a dream job and in the most
part it is my dream job, I get to visit some awesome places, meet some
fantastic and very interesting people whilst showcasing skignz to them.
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| Most Contagious 2013 |
However below the surface are the parts that people don’t see, which are the long hours spent, in the car, on a train or plane, waiting in departure
lounges or on freezing cold train stations.
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| Copacabana Beach, Rio de Janeiro |
Chasing across London on the Tube
like my life depended on it to make appointments. Getting to a location after
3-4 hours of travelling to find that 6 out of 8 scheduled appointments have cancelled
and you end up spending most of the time, trying to get to see other people and
sitting in Costa or Starbucks for the free Wifi.
However the good does far outweigh the bad and because of
this, no day is the same! Even in the office I have a multitude of things to do
from my client correspondence to briefing in the audio visual and creative
teams for the latest promotional video production or working with our marketing
team to develop the content for our blog, website and social media channels.
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| skignz in action |
On top of my ‘day-job’ I work closely with skignz’s other
co-founder and CTO Gary Baker on setting the business goals, administrating the
company and delivering the dream that is skignz.
Outside of skignz I spend most of my time with my family
and friends.
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| Future M'Bro FC stars |
Being a taxi to my 5yr and 7yr old daughters, taking them to
dancing, swimming, ice skating, gymnastics, football etc... and enjoying nights
out (very occasionally) and nights in (gorging on box set series) with my wife.
Along with a number of my friends and family, I’m a huge
football fan and a lifelong follower of Middlesbrough FC. I also enjoy mountain
biking, golf, reading and architecture. The latter two I always try to indulge
myself with, by taking in as much as possible during my work travels.
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| Even the most famous have hear about skignz... |
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| UKTi - Great Britain Campaign in Rio |
Get your copy of skignz now:
www.skignz.com/download
www.skignz.com/download
