Festival Goers - It's That Time of Year Again

Yes that’s right, the time of year is now coming around again where all festival dates and tickets are released. Oh the excitement!

Just imagining which one you will be going to this year, or how many rather than just the one is a great thought, so let’s hold that for a minute and give yourself a moment to admire the madness you will be attending.


skignz done a bit of research to see what the top 10 festivals are this year that people will be attending. This is what we got:

Download Festival 2015

Wireless Festival 2015

Reading Festival 2015

Leeds Festival 2015

Calling Festival 2015

EDC Festival 2015

Creamfields Festival 2015

Glastonbury Festival 2015

V Festival 2015

Ultra Music Festival 2015

Now are you attending any of these? If you are you know how crazy, packed and fun they will be. 

However through all that fun you will want to make sure that whilst camping out, drinking and partying you will need to make sure that you can find your friends, tent, and stages and drink bars very easily, as losing any of these will defiantly be a drag to the festival experience. 

So how can you make sure that you will not happen to be in any state where you cannot find your friends, tent, and stages and drink bars? The answer is skignz. 

skignz is a free app that you can download to your mobile device. It uses augmented reality and GPS to allow you to place skignz wherever you are going and then easily direct yourself when you arrive at the location.

Now that probably sounds a bit confusing to you, well here is a little example of what skignz can do. 



‘Once you have downloaded the skignz app, you and your friend’s can all add each other and join together on skignz. Then you can place a ‘virtual’ skignz above your own head. Once you have done this say you are at the festival and you are all dancing away and your friend leaves to go and get a drink, now finding them again in that massive crowd is going to be a struggle. 

Well what you do is open up the skignz app on your phone, scan the crowd and there you should see a little floating skignz above your friends head telling you where they are and how far away so you are easily directed to them. How simple is that?’

With skignz, you can also pre place skignz on your online account through a Google maps interface with the free 3 skignz you get at the beginning of signing up. So say you pre placed a skignz before the festival and you placed one above the stage you want to see your favourite act playing, one above where your tent is going to be and one above where the bars are, you will easily be able to find your way to and back from the bar, to the stage where you want to be and back to the tent at the end of the night when after a few drinks finding your tent will seem to prove a little difficult! 

skignz can help make sure your festival experience is fun and you get the most out of seeing the acts you went to go see and not spent a lot of the time looking for others or getting lost. 

So why not download the app through iTunes or Google Play before you go and have a little play about. You can get used to it and then be ready to use it for the festivals you will be attending this year. The line-up for each festival looks awesome at the moment so you really don’t want to missing the acts and spending time wandering about hopelessly. 

If you would like to download the app through iTunes then please click here.

If you would like to download the app through Google Play then please click here. 

We hope you have a great time at your chosen festival this year and please if you manage to get any pictures of skignz then don’t hesitate to share them on our social media pages and tag us in them! 

Have fun festival goers 2015! 

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on a range of the popular Social Media Channels.

Festivals and Outdoor Events- From a Brands Perspective!

Now this one is for all of you brands out there. Every brand and company wants themselves to differ from one another in some way. But what can you have before anyone else does and that meets every customer’s needs and wants. 

It is not always about just advertising to customers, you need to engage with them on a different level. Festivals and outdoor events are a massive experience to people every year as thousands and thousands attend festivals and want to experience different kinds of acts and see them live. However they need to have a full great experience no matter what they do while they are there and have an overall fulfilled time rather than just enjoy seeing the acts live that they enjoy.

This could be ANY Festival in full flow - Standard!

Now ANY Festival in full flow - But Informatively Enhanced!

Let me just tell you and give you a short illustration of what a brand would do from their perspective and how they would go about giving people that best experience they can get at a festival or outside event.

"Hi my name is Sam. I am the manager of a large sports company with HQ in London. I am just giving you an example of what I think should be done to enhance a person’s experience at an outdoor event. Now we know ourselves, well I do anyway that when we go to a festival it can be a right pain when you get lost or you don’t know where to go, when you don’t know where your car is or where your tent is, or even the biggest one losing your friends when you leave them to go get a drink or go to the toilet.

Now I know myself that I want to help people improve on this and come to some solution for it. Look at it from your own perspective first, you're at a festival with your friends. Imagine when you need to find your tent when you go back to it, there are thousands of people with their different coloured tents up so it isn't going to be easy to find yours now is it. 

Could you find your friend(s) amongst this mass crowd?
Its the same at nearly EVERY Live Event you will attend!

That's just a small problem. When you get settled into the event and go to see your favourite act on stage, you will need a drink, some food and the toilet. Making more than one journey is just a pain so you will do it all in one time. However where are those toilets at, including the food and even where to get the drinks from; the main part of your festival experience – drinking!

I want my brand to help others at the festival not just advertise to them. Now advertising at a festival is big for a brand as everyone sees it and it increases their awareness of the brand. However that is just advertising to people, it isn't helping them or engaging with them at a personal level creating a relationship to benefit them and benefit the brand also. 

When you think about it should always be a two way street. When brands advertise they need to make sure that whatever they do or how they are doing it is benefiting the customer and person themselves and also benefiting the brand at the same time. Providing a two way street, is the best form of advertising as it creates a great relationship between two parties – the brand and the customer.

Now when I am thinking about it and how I can help people at a festival to not get lost and to find their friends and their tent when it comes to it I need something really spectacular to really expose my brand at the same time as providing help to others.

That’s why I now tell you about skignz. I have come across this great new technology that puts 'virtual signs in the sky' for people to view and use to navigate where they are going. Now you might think, well how is this going to help a person attending a festival or an outdoor event yet also improve a brand's exposure at the same time...?

Well let me tell you. skignz will help a person at a festival or outdoor event as, when they go to the toilet and leave their friends or to even go to get some food, it will be very hard to even find where each place is at this massive event filled with thousands of people. Then when they try to go back and find where they were previously situated, will be even more difficult in the massive crowd. 

Find your friends in a crowd! Simple as that!

Well if that person and their group of friends who they are attending the event with (they can download the skignz app for free, before they attend the event) they can each set up and place a skign above their head (using their phone GPS/Wifi signal  to keep it located above them!)

Now when a person wanders away from the group, they will be able to just scan the crowd with their mobile (through the skignz App) and they will see that personalised 'virtual sign in the sky' above their friends head; now then can easily find their way back to them without no hassle.

That sounds so simple to use and best of all it is free for everyone to download. Other public skignz can also be set up around the event so that whoever does have the app for when they attend the event they will easily be able to find the toilet, food and drinks service sections so that they won't have to waste time searching about and getting lost then missing the act that they most wished to see at the festival. 

These branded/sponsored skignz provide the audience with Real Time Live Information!

Now you know how this will benefit a person at a festival or outdoor event you may think well how will it benefit me by using another company’s technology and enhance the acknowledgement of my brand. 


Well let me tell you how...

The best place to get your brand noticed by a wide range of audience is at these huge events where there are thousands of people who will take notice of your brand there.

Then in the future they will associate the skignz technology or that particular festival / outdoor event with your brand. Now through that brand noticing that a person needs help and how can they go the extra mile to help them shows that customer, that you are taking care of them no matter where they are and seeing to their every needs and wants in that very moment. 

Through getting my brand associated with this new piece of great technology, whenever anyone uses it, they will know that my brand is associated with this and just how much it helped them at that festival/outdoor event. 

Now let's just think of the recognition that has created for my brand! Not just at that event but into the future too. It has also provided that company and piece of technology with wider recognition. Everyone will also be more the wiser about that company and what it offers.

Now through my brand, using the new innovative skignz technology, this doesn't just help the brand at a festival, my brand can use this to create an advantage on any of my competitors who do not use skignz – We will be the only ones! It can always be used to enhance a customer’s experience no matter when, not just at the initial festival.

I read once a customer’s point of view in a statement that said: “A company that takes the time to create a more personal relationship with me instantly gets me attention and my loyalty to that brand, as they are not just advertising to me, they are looking to help me in any way they can and take time to create that personal relationship with me”.

Well that everyone, is what my brand is all about and what skignz is all about. So have a think about it and just how much using skignz can help benefit your brand and help you pass on that benefit to your customer’s, thus creating that more personal relationship which is what we are all looking to achieve". 

If you would like to read more on skignz if you are thinking about wanting this great technology within your company and use it to enhance your brand, then please follow the links below and have a read of the company; Even watch a few videos to see just how great and innovative the technology is!

www.skignz.com 

www.facebook.com/discoverskignz

www.twitter.com/discoverskignz

www.youtube.com/skignz