#leedsfestival2015

Over this last bank holiday weekend many revellers have been attending one of a number of festivals across the UK, Creamfields, Notting Hill Carnival, Leeds & Reading Festival.

Our destination was Leeds, where skignz made its debut for the crowds, right across the whole festival site and we are delighted to say skignz managed the full weekend without a single error, hiccup or the ensuing hangover.

The same cannot be said for our founder, Si who decided they would also attend on the Saturday to do a range of 'live testing'. This included the recently launched changes and functionality within the app as well as one or two things the guys feel will further enhance the 'live event' experience.

Rather than sprout on too much about how good a weekend it was, what bands were awesome and who got in the worst drunken states, Si suggested that the old adage 'a picture speaks a thousand words' might be the right approach to outline skignz's activity. 

So as the powers that be have instructed we thought if 'a picture speaks a thousand words', how about a full gallery full of pictures? Now what would that say to our audience? 

We would like you to make up your own mind, please take a look through the below and feel free to let us have your thoughts, opinions, feedback and, dare we say it, a little praise for what we hope you will agree, is a pretty awesome addition to the #leedsfestival

Never lose Your Car in the Car Park again, Si marking his, for later...

 Make sure we pick our tickets up and enter through the right gate...

Check out which Camp site we are located in?

Important things: Closest toilets to our Tent ;-)

 Whoaaa a sea of tents, glad we know which Campsite we are in?

We were wondering where the nearest stage was?

 Battery charging.. they never offered that 5 years ago... 

What will there be 5 years from now?

 Looking for the info point, whilst getting involved with #oxfam guys...

Wondering what the cocktail of the hour is? Press the 'skign' to find out

 Need the cash machine? Store some valuables? on more charge?

Finally the Main stage... Mumford & Sons were simply Awesome!

You always need to rehydrate at these events - Find the Aqua points ;-)

 and of course you must eat at some point!

 If for whatever reason you do have an illness etc... Find the Medics!

 Very Important place for everything you've lost or maybe found?

Interested to see what the other stages offer?

How about 'Who's up and coming?'

 or step inside one of the big Marquees for the rising bands...

Wrong campsite...

 Also not our campsite.... this place is HUGE!

Not that way either... try again!

Back to the Music... Thats what we are here for...

We hope our little sample Gallery of a festival through the lens of skignz has 'spoke more than a thousand words' to you... in fact it should have spoke more than 24,000 words....

Public Notice: No staff or directors were harmed in the making of this short gallery, although considerable time was saved finding each other, our tent, our car and everything we needed when we needed it! 

"Wouldn't it be great if we all had skignz?"

Plus the small matter of a hat being purchased to stop sunburn, plenty of liquids to quench thirst and many calories consumed all in the interest of product testing, enhancing the environment and improving the already overall AWESOME #leedsfestival experience.

*All Images were taken with the new skignz 'capture' button, including all posts to social media over the weekend were also using skignz capture and posted direct to our own twitter/Facebook/Instagram channel's - Cool or What?

We will be uploading the complete set of photos to a newly created Facebook Album aptly named #leedsfestival, plus we will be sharing shortly some real time footage shot through the skignz viewer as if you were looking through and interacting with the skignz whilst you were there... 

So instead of looking at our website etc or social media channels why not just click on this link and download the app http://www.skignz.com/downloads

skignz: #Glasto2015

Although skignz were not present at this years Glastonbury Festival, we had  number of friends and family attending, so to help them out and to further test the skignz technology, we ‘skignzed’ #Glasto2015.

This involved placing a range of skignz in different channels across the Glastonbury site. 

Channels included:

• Stages
• Toilets
• Water Points (Drinking)
• Emergency Contacts
• Entrances/Exits
• Bars
• Food & Drink 

Please see below examples of what those skignz looked like and who they could help this years festival goers….

Like our other main project activation the same weekend for 'PRIDE in London', we managed to understand a lot more about behavioural patterns of the users, channel content and make further suggestions of how skignz can improve for future events.

Again the activity was very similar to 'PRIDE in London' in as much as those that used skignz, found it extremely helpful and used it regularly throughout the weekend. People who downloaded and used skignz, did so for on average 1.5mins every 30mins or so, using as and when it was relevant to them.

So with Approx 175,000 people attending Glastonbury this year, next year obviously provides any brand with an engaged audience for them to ‘positively enhance their experience’ and build awareness for their brand.

People don’t want to be sold too or bombarded with ads, they are far more sophisticated in their approach these days and brands need to engage them in a new, innovative and meaningful way if they are to have any long term resonance with their brand. 

A further benefits for brands engaging with skignz and activating for live events is that once people have skignz, they can then use it at other locations anywhere int he world, allowing brands to inform them of ‘brand activity’ in other locations, not just major live events but also in everyday life. 

Worth thinking about for you brand managers that are currently looking at how to engage your audiences in a more meaningful and innovative way.

If you would like to know more about Glastonbury and how you might be able to attend next year then please visit their website: www.glastonburyfestivals.co.uk

As always if you want to know more about skignz, please check out our new website www.skignz.com and the usual social media channels

Festival Hack Day - BBC6 Music

Summary of the Event...

Friday 20th February 2015, 9:30am till 4pm the next day!!! 

Located at The Core, Newcastle University, Newcastle, Students and local tech based SME's attended and partners included BBC 6 Music, Generator, Newcastle University.

AIM: To produce an app that would develop their festival ideas into web and mobile apps to trial at the event. From creating personal line ups, to finding friends, learning more about the bands performing live and sharing unique festival stories – the creators at Festival Hack Day will have an open brief to look at all elements of the live music experience.team

So where do skignz fit in?

We decided to take part as one of the regions Tech based SME's, but we felt as the skignz technology platform which we have been developing over the last few years. 

skignz provides any festival with a significantly enhanced user experience, introduces fresh new tech and helps in areas where problems have only been present in the past.

  

We felt it would be unfair to 'enter skignz' so what we did was provide the 'hackers' with some code that they could include in their own app ideas that would launch the skignz tech. So we developed an onsite demo for each of the hackers to access, giving them an understand of what skignz is capable of then we encouraged them to set up their own accounts, so when they launched the skignz browser from their apps they would have meaningful content.

              

Many congratulations must go to the awesome OrangeBus team as they were overall winners with the best Hack!

Check out the story of the hack on their storify feed:
https://storify.com/orangebus/orange-bus-follow-the-music-and-win?utm_source=orangebus.co.uk&utm_content=storify-pingback&utm_campaign=&awesm=sfy.co_i0KTL&utm_medium=sfy.co-twitter

What did some of the participants say?:

Take a look at the below links all connected with the event. Lots of feedback, insight and musing about the whole event:

Hugh Rawlinsons Blog Post:

http://blog.soundwave.com/bbc-6-music-festival-hack-day/

Newcastle University:

http://www.ncl.ac.uk/press.office/press.release/item/hour-festival-hack-day-announced-as-part-of-the-6-music-festival-on-tyneside

M Magazine:
http://www.m-magazine.co.uk/news/6-music-festival-host-hack-day/

OrangeBus:
http://www.orangebus.co.uk/en/blog/orange-bus-follow-the-music

If you would like to know more about Generator NE

http://www.generator.org.uk/

For more information on BBC Radio 6 Music festival then please take a look here:
http://www.bbc.co.uk/events/e8qbj5

Check out the Gallery below for some further images through the eyes of skignz:

 

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on a range of the popular Social Media Channels.