skignz: #Glasto2015

Although skignz were not present at this years Glastonbury Festival, we had  number of friends and family attending, so to help them out and to further test the skignz technology, we ‘skignzed’ #Glasto2015.

This involved placing a range of skignz in different channels across the Glastonbury site. 

Channels included:

• Stages
• Toilets
• Water Points (Drinking)
• Emergency Contacts
• Entrances/Exits
• Bars
• Food & Drink 

Please see below examples of what those skignz looked like and who they could help this years festival goers….

Like our other main project activation the same weekend for 'PRIDE in London', we managed to understand a lot more about behavioural patterns of the users, channel content and make further suggestions of how skignz can improve for future events.

Again the activity was very similar to 'PRIDE in London' in as much as those that used skignz, found it extremely helpful and used it regularly throughout the weekend. People who downloaded and used skignz, did so for on average 1.5mins every 30mins or so, using as and when it was relevant to them.

So with Approx 175,000 people attending Glastonbury this year, next year obviously provides any brand with an engaged audience for them to ‘positively enhance their experience’ and build awareness for their brand.

People don’t want to be sold too or bombarded with ads, they are far more sophisticated in their approach these days and brands need to engage them in a new, innovative and meaningful way if they are to have any long term resonance with their brand. 

A further benefits for brands engaging with skignz and activating for live events is that once people have skignz, they can then use it at other locations anywhere int he world, allowing brands to inform them of ‘brand activity’ in other locations, not just major live events but also in everyday life. 

Worth thinking about for you brand managers that are currently looking at how to engage your audiences in a more meaningful and innovative way.

If you would like to know more about Glastonbury and how you might be able to attend next year then please visit their website: www.glastonburyfestivals.co.uk

As always if you want to know more about skignz, please check out our new website www.skignz.com and the usual social media channels

skignz: Most Contagious 2014

We are delighted to announce, that not only will we be attending the awesome Most Contagious Event in Central London on 10th December 2014, but we will also be exhibiting and demonstrating the skignz technology! 

How cool is that!

The guys at Contagious are the gurus, the wordsmiths and THE authority on Advertising, Marketing digital trends, but we cannot compete with how they present what they do, so for those of you who might not of heard of Most Contagious, here's a quick extract of how Contagious themselves describe the Most Contagious event:

"Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious. Most Contagious celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising.

The event includes a full day conference programme, with Contagious consultants as well as expert guest speakers, a series of interactive workshops, an awards scheme, and an exhibition to showcase disruptive start-ups, innovative new technologies and the makers behind them."

Contagious the company behind Most Contagious is in its tenth year of publishing their incredible magazine and it has grown its offering since its conception, and so we do not do them a disservice again we will let them describe who they are:

"Contagious helps brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology. Our dedicated consultancy division, Contagious Insider, delivers hands-on help to effect change in our clients’ companies.

Contagious Magazine, our hard-copy quarterly publication analyses the world’s most innovative brands, and learns from the people behind them. An online intelligence service, Contagious I/O is Contagious’ collaborative and fully customisable research platform. Contagious events attract delegates from the world’s smartest brands, agencies and businesses."

So hopefully from the above two short descriptions about Contagious and its annual Most Contagious event, you can see why we are so excited to be attending but even more so being able to showcase skignz to this very select audience. We hope that some of the most creative thinkers on the planet who will be attending will 'get skignz' but more importantly 'how skignz could work for their clients or their own brand?'

 skignz is already engaged with a number of the big name brands and organisations who are attending, so hopefully we will have a few more brand champions in the room to promote the gospel of skignz.

skignz intends to showcase a few new areas of development, not previously seen outside of the skignz team and in addition we may have not one but a couple of key announcements to make ...

Obviously we will promote this exciting news through the event, but we feel the best way to understand more about skignz is to be present and being present at this event is something you cannot afford NOT to do! You only realise this once you have attended a Most Contagious event.

The Contagious team put an immense amount of work into the event, from Arianna their head of events through to their on stage delivery by members of their editorial team, right through to the hosting by Cofounder & Editorial Director Paul Kemp-Robertson. The quality of the content delivered is second to none and we have not spoken to a single person that has not thoroughly enjoyed and had real benefit from being in attendance.

If you are in the Advertising, Marketing & Digital space then you really should only be in one place on the 10th December 2014. 

We will be there and so should you! If you do please do come and say hello ...

For more information on Contagious, their Magazine and their awesome services, please visit http://www.contagious.com

For more information on Most Contagious and how you can get involved please visit http://mostcontagious.com

For more information on skignz, please visit the skignz website at http://www.skignz.com

Or check us out on our various Social media channels...