Festivals and Outdoor Events- From a Brands Perspective!

Now this one is for all of you brands out there. Every brand and company wants themselves to differ from one another in some way. But what can you have before anyone else does and that meets every customer’s needs and wants. 

It is not always about just advertising to customers, you need to engage with them on a different level. Festivals and outdoor events are a massive experience to people every year as thousands and thousands attend festivals and want to experience different kinds of acts and see them live. However they need to have a full great experience no matter what they do while they are there and have an overall fulfilled time rather than just enjoy seeing the acts live that they enjoy.

This could be ANY Festival in full flow - Standard!

Now ANY Festival in full flow - But Informatively Enhanced!

Let me just tell you and give you a short illustration of what a brand would do from their perspective and how they would go about giving people that best experience they can get at a festival or outside event.

"Hi my name is Sam. I am the manager of a large sports company with HQ in London. I am just giving you an example of what I think should be done to enhance a person’s experience at an outdoor event. Now we know ourselves, well I do anyway that when we go to a festival it can be a right pain when you get lost or you don’t know where to go, when you don’t know where your car is or where your tent is, or even the biggest one losing your friends when you leave them to go get a drink or go to the toilet.

Now I know myself that I want to help people improve on this and come to some solution for it. Look at it from your own perspective first, you're at a festival with your friends. Imagine when you need to find your tent when you go back to it, there are thousands of people with their different coloured tents up so it isn't going to be easy to find yours now is it. 

Could you find your friend(s) amongst this mass crowd?
Its the same at nearly EVERY Live Event you will attend!

That's just a small problem. When you get settled into the event and go to see your favourite act on stage, you will need a drink, some food and the toilet. Making more than one journey is just a pain so you will do it all in one time. However where are those toilets at, including the food and even where to get the drinks from; the main part of your festival experience – drinking!

I want my brand to help others at the festival not just advertise to them. Now advertising at a festival is big for a brand as everyone sees it and it increases their awareness of the brand. However that is just advertising to people, it isn't helping them or engaging with them at a personal level creating a relationship to benefit them and benefit the brand also. 

When you think about it should always be a two way street. When brands advertise they need to make sure that whatever they do or how they are doing it is benefiting the customer and person themselves and also benefiting the brand at the same time. Providing a two way street, is the best form of advertising as it creates a great relationship between two parties – the brand and the customer.

Now when I am thinking about it and how I can help people at a festival to not get lost and to find their friends and their tent when it comes to it I need something really spectacular to really expose my brand at the same time as providing help to others.

That’s why I now tell you about skignz. I have come across this great new technology that puts 'virtual signs in the sky' for people to view and use to navigate where they are going. Now you might think, well how is this going to help a person attending a festival or an outdoor event yet also improve a brand's exposure at the same time...?

Well let me tell you. skignz will help a person at a festival or outdoor event as, when they go to the toilet and leave their friends or to even go to get some food, it will be very hard to even find where each place is at this massive event filled with thousands of people. Then when they try to go back and find where they were previously situated, will be even more difficult in the massive crowd. 

Find your friends in a crowd! Simple as that!

Well if that person and their group of friends who they are attending the event with (they can download the skignz app for free, before they attend the event) they can each set up and place a skign above their head (using their phone GPS/Wifi signal  to keep it located above them!)

Now when a person wanders away from the group, they will be able to just scan the crowd with their mobile (through the skignz App) and they will see that personalised 'virtual sign in the sky' above their friends head; now then can easily find their way back to them without no hassle.

That sounds so simple to use and best of all it is free for everyone to download. Other public skignz can also be set up around the event so that whoever does have the app for when they attend the event they will easily be able to find the toilet, food and drinks service sections so that they won't have to waste time searching about and getting lost then missing the act that they most wished to see at the festival. 

These branded/sponsored skignz provide the audience with Real Time Live Information!

Now you know how this will benefit a person at a festival or outdoor event you may think well how will it benefit me by using another company’s technology and enhance the acknowledgement of my brand. 


Well let me tell you how...

The best place to get your brand noticed by a wide range of audience is at these huge events where there are thousands of people who will take notice of your brand there.

Then in the future they will associate the skignz technology or that particular festival / outdoor event with your brand. Now through that brand noticing that a person needs help and how can they go the extra mile to help them shows that customer, that you are taking care of them no matter where they are and seeing to their every needs and wants in that very moment. 

Through getting my brand associated with this new piece of great technology, whenever anyone uses it, they will know that my brand is associated with this and just how much it helped them at that festival/outdoor event. 

Now let's just think of the recognition that has created for my brand! Not just at that event but into the future too. It has also provided that company and piece of technology with wider recognition. Everyone will also be more the wiser about that company and what it offers.

Now through my brand, using the new innovative skignz technology, this doesn't just help the brand at a festival, my brand can use this to create an advantage on any of my competitors who do not use skignz – We will be the only ones! It can always be used to enhance a customer’s experience no matter when, not just at the initial festival.

I read once a customer’s point of view in a statement that said: “A company that takes the time to create a more personal relationship with me instantly gets me attention and my loyalty to that brand, as they are not just advertising to me, they are looking to help me in any way they can and take time to create that personal relationship with me”.

Well that everyone, is what my brand is all about and what skignz is all about. So have a think about it and just how much using skignz can help benefit your brand and help you pass on that benefit to your customer’s, thus creating that more personal relationship which is what we are all looking to achieve". 

If you would like to read more on skignz if you are thinking about wanting this great technology within your company and use it to enhance your brand, then please follow the links below and have a read of the company; Even watch a few videos to see just how great and innovative the technology is!

www.skignz.com 

www.facebook.com/discoverskignz

www.twitter.com/discoverskignz

www.youtube.com/skignz

skignz enters the grown up world of online dating

As part of skignz business development and marketing strategy, we are constantly looking at ways to reach our target audience with an almost sniper type approach rather than the scatter gun approach employed by most brands!

Many types and versions of online matching services have been developed in many sectors, especially personal dating sites, and even companies such as eBay and Amazon, who are matching products to customers. You may ask why is this relevant to a company like skignz!

As skignz is a digital platform in has a considerable amount of different audiences and possibilities for the use of its technology so where do we start in attracting brands to use our platform, what sector, what industry and for what part of skignz will we promote!

We have spent considerable time, focussing in on certain markets and different members of the skignz team and making good progress, however one key area we feel skignz lends itself to is Live Outdoor Events. We have blogged previously about the use of skignz at Festivals, Concerts, Sporting Events, Trade shows etc... bringing us a certain level of interest.

We have now agreed a deal with what we feel is the closest thing to online dating for skignz. Matching our technology and the newest of marketing channels with Brands, media Buyers and agencies all looking to get the edge for their clients, for their brand above and beyond their competitors. 

GetMeMedia.com is an innovative platform set up by industry professionals for industry professionals, to help those with the budgets, desire and aspiration to marketing their brands in the most innovative and relevant way with the companies who provide a serive for the brands to reach those chosen audiences.

One of skignz Case Studies on GetMeMedia.com

skignz is in the process of developing a number of case studies of what skignz is doing, can do in the area of outdoor live events.

Once those are in place we will be matched up to those seeking what we offer, even though they don't know it yet! This is the secret formula, the magic held within GetMeMedia.com.

Media buyers and brand managers are able to enter set criteria that opens up new possibilities for them when looking to place and spend budgets on activity for their brand or clients brands. 

Due to skignz unique offering, we will become visible to a whole new audience of people that are looking for that something different, that something fresh and new, but don't yet know what it is?

Over the coming months skignz will be working with the GetMeMedia.com Team in a number of ways to expose skignz and its capabilities to the worlds Brand and Media Buying agencies. This we feel will not only raise the profile of skignz but will also allow the brands to communicate in a way never seen before, but also and more importantly add value to their audience by creating and enhancing their experience.



By using the skignz platform, a brand can, by creating a fully branded up 'skignz environment' at a festival, concert or other live event. That brand can enhance the visitors overall experience by helping them find their way around the event, by finding their friends, understand who is performing when and where and even finding their tents and cars!

All the time solving a number of very simple issues visitors have but have never been resolved until today!

We will over the coming months be reporting on our progress with GetMeMedia.com and how our new relationships are going? whether the intros only turn into a 1st and only date or whether or not we get follow up dates, even a longer term relationship! 

We can safely say skignz is not talking marriage at this point but maybe in a few years time if the other partner is the right fit? In the mean time we will flirt and date with potential suitors, looking for the best mix!

"GetMeMedia is the place for brands and their agencies to find marketing ideas, media and sponsorship solutions. It's a totally FREE service for brand managers and advertisers!" Pete Davis, Managing Director - GetMeMedia

For more information on skignz please visit www.skignz.com or if you would like to download the app for yourself, please visit www.skignz.com/download

If you would like to know more about GetMeMedia.com then please visit www.getmemedia.com

Over a 100 April Fools....

Last Tuesday we send out a 'Press Release' outlining a 'new multi million dollar deal with NASA' as over a hundred of you, have contacted us since to tell us they were well and truly fooled!

Many did not realise the date was Tuesday 1st April 2014!

You know who you are!, You are the ones who phone our skignz team congratulating them only to be politely asked to 'click the link' for the rest of the article because we were 'in meetings', 'driving', 'having a day off with the kids' etc....

You are the skignz team members who shared it with everyone you know, wondering why no one had mentioned something so incredible at work? 

You are the Head designer and a leading global fashion brand, you are the ex-head of a global luxury car maker and also you are the many family and friends of the skignz team who phoned, emailed and texted your congratulations!

You are the bankers, all sat in your beautiful offices sharing it around your colleagues and all wondering how skignz could work in space? 

Yes You know who you are... and so do we! LOL

For those of you wondering why we used a 'deal with NASA' showing an astronaut outside the International Space Station!

Well some of you will know that skignz uses GPRS/GPS, in order to locate the skignz and provide them in relevant places to what they are relevant for! Unfortunately the International Space Station is probably in an orbit further away from Planet Earth than those orbits of the satellites (We are sure someone will contact us to tell us if we are incorrect in our assumptions with this!).

It has been suggested by a 'gentleman who works for a global bank', who actually wondered if the deal skignz had struck involved, sending signals INTO space from the satellites! He's obviously no Space Scientist but to be fair to him, he is an awesome banker and one of the good guys!

Thank you to all those who took it in good spirit!  We at skignz feel companies should show their personalitites more and be a little more human! Humour is our way to show the less serious side of business and that we are enjoying developing skignz.... 

Who knows? One day skignz might work in space!

In the mean time, please download your copy of skignz and enjoy it ANYWHERE on Planet Earth!

Get your copy of skignz now: 

www.skignz.com/download

The Teams Work - Katherine Kui

I'm an undergraduate who’s studying Applied Accounting and Business Finance at final year right now and going to pursue graduate study of International Management next year at Teesside University. 

Previously I've studied at Shanghai Linxin University of Commerce which is just outside Shanghai in China, for three years before I came to the UK.

However I am originally from the Yunnan Province located in South West China where I was born and grew up with my family. 

Katherine

During my spare time, I like to go travelling and shopping. I've been to many places right across China.

I’m aiming to take some time to travel around some European countries in the near future, such as France, Germany, Spain and Italy.

I have loads of hobbies, including socialising, playing computer games, dancing, singing and listening to music.

Travelling around Europe

I was going to follow the original track of my life like my schoolmates did, going to a high ranked UK university to pursue my graduate studies. 

However, everything changed when I met skignz, Si provided me a very precious opportunity to work for skignz, which totally changed my future plan, potentially even my whole life. 

Because of skignz, I finally have a clear thought about my future, about what I want to do? and what I am going to do!

It was really an eye-opener when I knew about skignz at first time. I think skignz will be of great use helping students to fit in at ALL universities quickly and make new friends easily. 

Shanghai University (Baoshan Campus), China

ECNU Campus, China

Especially in China, a country with a very large population, a lot of University campuses spread all over the country and I'm sure skignz will have a significant role to play. 

IAE Jean Moulin University Lyon 3, China

Chinese Universities are spread across massive areas, so using skignz to orientate and navigate around would be incredible and very easy for students to pick up.


Using skignz on a chinese campus also helps the students find each other. They are vast landscaped open spaces, so finding friends can be difficult. 

Being able to find my friends is a great thing to have and all through my phone! I carry my phone everywhere and I rely on it for so many things - emails, social media, camera, other apps and now my new favourite - skignz lol

I feel honoured and privileged to be the one who introduces skignz to Chinese people by translating the main concept, videos and website of skignz to Chinese so that Chinese people can understand what skignz is and what skignz can do. 

I have already set up two social channels for skignz, which are the most popular social channels in China, namely RenRen and Weibo. 

skignz on RenRen

skignz on Weibo

They are the corresponding Facebook and Twitter in China, which play an important role among Chinese people. 

We are also currently translating a lot of our video footage to make it accessible in Chinese. This we will be uploaded to our new chinese video channel (equivalent of YouTube).

Katherine

The skignz website is in post production so it can be accessed by users in China in their own language.

I really appreciate that skignz provided me this valuable opportunity and the skignz crew are helping me with my internship patiently and kindly. 

I have to say: Thanks, skignz!