skignz @ CES 2018, Las Vegas, US

This year's Consumer Electronics Show CES2018 in Las Vegas, Nevada, was the first visit in 10 years for our CEO Simon Brown, and a first for most of the skignz team.

Was it any different to the last visit (pre skignz)? OMG yes! 

If nothing else just the sheer scale of the event is literally on another planet compared to a decade ago! 

One aspect, was the multiple locations across Las Vegas for various parts of the show. 

The hosted Brand VIP parties, have got way way way bigger, one we attended was in the biggest club in Las Vegas and had a free bar till 11pm - 2,500 thousand people packed into the X Club and danced and partied away to loud music by top Dj’s, food was provided and again, a free bar.

If your asking yourself, why was skignz there? 

It's quite simple ... Many of the people we do business with, clients, partners, prospective clients etc … were there, if not exhibiting or presenting, they were looking to catch up with us and others in one location. This actually proves very cost effective if you have a global client base and real time, in person interaction is scarce.

Furthermore many companies announce new products/technology etc. at CES, so it's a great opportunity to see it first hand. For skignz, it's a way to understand more about who, what and why the people attending/exhibiting are interested in AR. 

In gaps between meetings, many miles were walked to interact and understand what competitors (indirect and direct) are doing, speaking with brands who are not currently utilising AR and what are the reasons behind that?

Many conversations happen at CES, most of them were in the bars, restaurants and clubs after the official show was finished. Much of the skignz time was spent speaking to various audiences in these places. 

Jokingly, it was said, that we felt we had been sat in the lobby bar at The Aria, for 2 days without moving… looking back at our expenses that is borne out.

Suffice to say although it was a great experience to be back at CES, however the sheer size of the show is now one of its major issues!

Too much going on, difficult standing out in the crowd unless what you have is very novel, or you have such a large budget, attendees can't fail to see what you are doing, i.e. BMW with their 'M versions' of all models being drifted and spun around a hotel car park all day, every day! 

A great advertisement for tyre durability, surely there is a tentative link to tech or consumer electronics in there somewhere.

If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels.