The UK's CIC include skignz in the Createch Top 100

The UK's CiC (Creative Industries Council) have announced that skignz has been included in the UK's Top 100 Createch Companies.

At the conference it was outlined that, Createch differs from established uses of technology to automate processes or handle large volumes of data. In Createch, a creative element — such as the use of design, storytelling, audio visual material or performance — is the key constituent alongside the tech component in achieving the final output and its desired benefits.

Developing Createch fields include Augmented Reality, Virtual Reality, Programmatic branding, Creative Robotics, Immersive Technologies and the application of Interactivity to Performance and Experiential markets.

"The recent Createch Conference and launch of the The Resource Book, are guiding snapshots, made possible by the ongoing dialogue of the UK's creative and Tech ecosystem". said Tim Davie (Chair of CIC).

skignz was selected from over a growing 4,000 plus Createch companies and rank alongside the global brands, Facebook, King and fellow AR brands Zappar & Blippar.
Founder & CEO of skignz Si Brown Said: "We are delighted to be acknowledged amongst a great range of UK Createch companies, it's testament to the hard work of the whole skignz team and its dedication towards improving our technology in line with market trend and technology evolution.

Although its a great honour and really nice to be recognised by the CIC and other organisations we remain focussed on the development of the skignz platform, which we will be bringing out the new versions of our IOS/Android very soon.

This will be followed quickly by our new SDK/APi offerings for those who are keen to embed the skignz experience into their own Apps. 

We already have quite a large number of developers involved with our early release programme, however we are keen to get the skignz tech into the hands as many different developers as possible."

If you are interested in joining the skignz developer programme, please get in touch.

To see 'The Resource Book' please press here!

If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels

Featured in Skift Article on how AR will Impact Meetings & Events

It was great to be featured in this great article on skift - we have been showing the world how AR can have a huge impact on meetings and events for a few years now.

We were extremely pleased to be acknowledged in this insightful article.

skignz has been involved in some major events across the UK and various other locations across the globe, where the use of the skignz technology has had a magnificent effect bringing a huge amount of excitement to many events.


You can find more details on the below events we have helped to enhance below through using the skignz AR Platform:

• Goodwood Festival of Speed (Goodwood, UK)
• The STA Awards (London, UK)
• 2016 Olympic Games (Rio de Janeiro Brazil)
• SXSW (Austin, US)
• Choose:ATL (Texas, US)
• Pride (London, UK)
• 2014 Commonwealth Games (Glasgow, UK)
• Pride (Atlanta, US)

If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels

Un-Augmented Reality:

Tales from the AR Trenches
by Si Brown, Founder & CEO, skignz

Long time readers of this blog – friends and family of skignz – know I’ve been pursuing the very real dream of making Augmented Reality easy, fun, and useful for the masses.

In the beginning, finding articles on the topic was as rare as finding Venusaur, Blastoise, or Charizard in Pokemon Go!. (Of course, back when we started, there was no Pokemon Go!) Try as I might to find something tangible, most of the articles were related to the promise and potential of the technology.

As time passed, it got a little easier because 'the space' was heating up. However, we still couldn't find much in our specific territory. (Don't get me wrong...that's not a bad thing!). The growing amount of information was about AR triggered by images (e.g. a QR or UPC code) or 'features' (e.g. logos or open spaces in a kitchen to place an augmented microwave). 

While location-based (what we use) is another known trigger, it’s surprisingly rare. In fact, we studied the 109 applications in Super Ventures AR Landscape and could only find a couple of possible examples.

Then came two thunderclaps: Pokemon Go! and Apple’s AR kit announcement. 

Boom. Boom.

Pokemon Go! was indeed the game changer that it gets the credit for. It taught us all lessons about the possibilities and established a credible example of how a niche technology could explode into the main stream. ARKit clearly will do all that and probably more.

Add Facebook’s pronouncements and you might think skignz would want to crawl into a virtual cave. 

How could a small angle-round startup possibly compete? This is how:

* We use 'geofencing' in a very different way than all other location-based experiences (AR or other)

* We don’t place content in the App (we’ve <5 MB on your phone vs +300mb for Pokemon Go!) Take a look for yourself www.skignz.com/download 

* We have real use cases under our belt and a growing sense of what works (and what doesn’t) for our particular flavour of AR see www.skignz.com

In addition, those same longtime readers know skignz has been identified by some of the largest brands in the world (Coca-Cola, IHG, Cox Enterprises, Porsche, to name just a few) and have selected us to be part of The Coca-Cola Bridge Community program. That prestigious recognition gives our partners the opportunity to bring location-based AR to the masses.

For this we offer our very real thanks to the teams at companies like Apple, Niantic and others for doing what we couldn’t do by ourselves: Make Augmented Reality a 'reality'.

Credit: Apple's WWDC 2017 KeyNote

If you want to find out more about skignz, then please visit our website (www.skignz.com) as well as the usual social media channels.