#GREATShowcase

skignz were invited to take part in the #GreatShowcase in Los Angeles at the Consulate Generals personal residence.

The GREAT Showcase was formulated by one of the US directors in the DiT a few years ago, to showcase everything that is great about Great Britain and doing business with the UK, to an invited VIP audience.

The GREAT campaign is spread across the whole world and is the UK’s brand for encouraging the rest of the world to engage and trade with the UK, this year's showcase included skignz and other brands such as Aston Martin, Jo Malone London, Mill Channel and many more.

skignz role in the #GREATshowcase came during the DiT Directors speech (immediately after the opening address by the new British Consular General for Los Angeles) as the director introduced the evenings events and spoke about current affairs.

Dan preceded this by wishing to highlight who in the room were part of his team so if anyone would like to speak to them, they would know who they are … usually this would be done by a request for the said team members to raise their hands wherever they were in the room, however we Brits like to do things a little differently, cue skignz!

The skignz Founder & CEO Si Brown, was present at the event and on cue, he passed the Director Dan Rutstein, his iPhone X, which was immediate mirrored to the large screen behind them both, on which appeared the view Dan had using the iPhone … this presented a range of ‘skignz’ above each member of the DiT team in the room, leading to gasps and awe from the guests. 

Although a very small gesture and moment in the context of the whole evening, it certainly created a stir and quite a number of comments and interest during the rest of the evening and beyond we are delighted to say.

Please take a look below at some of the photos taken during the #GREATshowcase event.

If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels

You can see the #GREATshowcase twitter feed for fun videos and photos here

Use of AR at the Los Angeles Auto Show

skignz interest in this year's LA Autoshow was two-fold.

One was taking up the opportunity of being in town for a DiT Trade Mission and using some of our down time looking at how AR & VR are progressing within the Motor Industry.

Although the LA Auto Show isn’t the largest of all the world's motor shows it’s still a huge event. All car manufacturers take significant stand space to showcase their latest models whilst trying to 'Wow us' all with a sneak preview of the future of their respective brands, models and most importantly new tech ...

With LA being so close to the home of tech in Silicon Valley we expected to see much more ‘innovative’ uses of AR and VR, yet on the scale of the show only a small fraction offered up either.

AR seemed to be confined to HoloLens on 3 different stands whereas other VR headsets were on a few more.

Many of the brands look to provide experiences such as 'simulator racing'. Dodge did this with two 'Challengers' kitted up to race on hydraulic rams, large screens in front of them and 3D surround-sound to allow the visitors to experience a Race Car experience, beyond a normal simulator.

Others pushed you towards the XBox and gaming area, but we think they are missing a trick! And not just Auto Shows ... any type of large (or small) conference in locations like this can benefit from applying the skignz platform in order to enhance the visitor/delegate experience, alongside the proven ability to find your way around more easily or indeed find people you are looking for.

Here at skignz we are obviously looking ahead to the future, but it was the inclusion of Nissan's partnership with Star Wars for the impending launch of their latest release ‘The Last Jedi’ where Nissan had ‘converted’ a few of their vehicles into Spaceships. They certainly raised a few eyebrows and the kids seem to love them.

We would normally end this post here alongside our picture but as the week progressed we ended up at LucasFilm in San Francisco where we were treated to a preview of their latest VR game (launching 6th July) titled ‘Droid Repair Centre’. 

After the demo, we managed to have a go with a full headset to be immersed, which was extremely awesome and cool...  but that’s what this tech is meant for so it’s a shame that the biggest future link between an Auto Show and AR/VR turned out to be a badly modelled Nissan Tie Fighters and X-wing's!

Should you wish to discuss this post or anything else then please feel free to contact us or if you want to keep up-to-date on skignz and Location AR then please follow us on the usual Social Media channels, this blog or even subscribe to our Occasional updates.

If you would like to download our FREE App then please Press here http://get.skignz.com

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