Goodwood Festival of Speed introduces skignz

29th - 2nd July saw skignz having an awesome time at The Goodwood Festival of Speed.

The Festival of Speed (FOS) offers enthusiasts an unrivalled opportunity to get close to the action and to meet the great champions who gather at Goodwood each summer. 

It has been running since 1993 on the same stretch of the March family's driveway. 

While the location has remained the same and Lord March continues to lead the creative direction, the main aspect that has evolved is the scale of the event: with the enthusiasm and investment of the wider motoring and motorsport community, FOS has become an internationally celebrated, sell-out occasion.

                       

skignz was part of the Future Lab which was the most popular stand/exhibition over the 4 days with numbers of 4-8,000 people entering the Future Lab each day. There were queues constantly from each morning until the end of the day.

Among the other exhibitors were:
Robocar - world's first driverless racing car. This was the focal point of future lab with thousands taking pictures of this amazing racing car - we took a picture created a png and placed the racing car on the Goodwood track.

 

Boom Supersonic - Boom, based in Denver, Colorado, is designing, building and flight testing history’s first independently developed supersonic jet.

Siemens with Tech partners Bentley Systems - 4 days prior to FOS they created a 3d Virtual Map of the Hill climb at Goodwood. using drones and a vehicle.

P-Val - Flying car concept which could be seen flying around Goodwood using our AR technology and APP.

Samsung VR - They had VR roller coaster seats the attendees got on and experienced the thrill of a Rollercoaster (their screams could be heard from outside)

Other exhibits included: Facebook 360, Ital Design Airbus, Trust UAV and also not forgetting the great Gran Turismo with their real driving experience (VR)

Being involved in this amazing event was very exciting, the atmosphere with its never-ending buzz.

We gave out our skignz QR code to guests around the festival to encourage them to download skignz. People could be seen scanning the QR and downloading then viewing the content around the Festival.

So how did we do it? How was skignz beneficial to those attending this awesome festival?

As always, our aim is to improve the experience of any event people attend and with Goodwood Festival of Speed it was no different ... 

We set-up the following Channels to help the guests/attendees:

* Facilities/Essential Info - toilets / water points / card machines / First aid points / disabled toilets / car parks

* Brands - Location of all the main car brands such as BMW / MINI / Maserati / Land Rover / Jaguar / Porsche / Ford / Bentley / Fiat / Audi / etc.
* Crossing points - points to be able to cross the track safely and via bridge/stewards.
* General fun skignz - flying cars/concords, driverless cars etc.
* Hospitality - Highlighting the Sponsored / Partnered catering.
* Family - Focus on family orientated areas - Big Wheel / GAS (motocross aerial display) Vauxhall sponsored kids play area / zipline / football golf and football theme events.

People's interaction with skignz on the day was a great way of people using AR at it's best. An event that not only provided essential information but added an extra element of fun to this already fantastic event.

For further information on Goodwood and its Festival of Speed and other events, please see their website www.goodwood.com

For further information on skignz and how it can help you and/or your business then please visit www.skignz.com or check us out on the usual social media channels under @skignz

Using skignz at Live Motor Sports Events

Summer is virtually here, the bad weather is going and the sun is shining, good times are getting planned and we are now officially into ‘British Summer Time’ 2014.

You will have your favourite hobbies, days out and events planned that you wish to do. Years from now you will have that great memory, maybe a song, and certainly pictures to remind you and take you back to a specific time and place during the summer of 2014.

Many of you will get these memories from attending Live Events, Motor Sports etc...

Let us set the scene...

You along with friends/family will set off for a live motorsport event this summer and you will arrive after (in most cases) a long journey in a car, van or coach. 

Skipping forward past finding a place to park in the middle of a field and getting yourself through the entrance into the event before grabbing a drink and go for a look around, find out what's going on and where?

You finally get your drinks and you then settle in, relax, in order to soak up the atmosphere and enjoy the entertainment of the day.

Sound's perfect? This to most is the usual journey each of the millions of people will make this summer to attend the thrilling exciting live motor sport events on offer.

Now you have sat and enjoyed this show for a while and you fancy another drink or how about something to eat?

Where are the refreshment stands? In fact where are the toilets as you don't fancy making two trips! 

As with the majority of people, finding the refreshments and toilets is one thing! 

But finding your way back to where you originally were! Now that’s a whole new level of stress and hassle!

Going through your mind is no doubt a few or all of the following:

- How will you get back to where you where?

- How do you find your friend(s)? The proverbial 'needle in a haystack'!

Unless your friends are 9ft tall and everybody else is under 5ft tall, you are going to struggle! Add in the feeling you get after a couple of drinks and your orienteering skills are not the sharpest they have ever been! You feel a bit disorientated.

Is there a solution? Other than carrying around a massive sign or a flag saying 'I am here!'

What happens if everybody does the same thing, you are all right back to where you started, looking for a 'Needle in a Haystack' springs to mind.

The solution has arrived and does not require you to carry anything more than what you walk around with in your pocket every day - a smartphone or for events like this you may take a tablet with you.

Lets go back to the point where you're stood looking for the refreshments stand and toilets. Now open up your smartphone/tablet and click on the skignz App!

Now 'Pan' your phone around as if you were videoing the crowd!

As you do this and as if by magic, little 'virtual signs' will appear above the toilets and the refreshment stand. Pan further to see what is on next and to allow you to keep track of who you are watching, which car you are keeping an eye on? Use the pinch on your phone to zoom in and out on each skign, press the skign on your screen, a short press activates some relevant content, a longer press reveals how far away that actual skign is located!

How about getting yourself some vouchers or offers to the next live motor sports event, just click the image on the left hand side and you will be taken straight to the site where you can access these from and download them right to your phone.

So back to your little mission to get a drink and something to eat, visit the toilet while you are there.

You have used skignz to find each of these locations.

This type of skignz can been provided by the live motorsport event producers or their sponsors to help you find your way around the event and make your life easier, while enhancing the whole experience.

Now you have been to the toilet, bought your food and drink and you want to find your friends?

This is where skignz really becomes your best buddy!

Hold up the phone again and pan across the crowd and you will see 'skignz' above each of your friends heads! You will only see there’s because like with other social media channels you are only linked to people you know or want linked to you!

Now if they have a great big skignz above their head - is that not the easiest way to find them EVER? Theirs and your personal skignz will have a picture of you, your name and a little comment - like a 'tweet' or 'Facebook status update' on their skignz!

Not only can you find your friends, but also each one is personalised to them!

We at skignz though want to make finding ANYTHING! Easier...!

So we have included in the free to download App, the ability to 'drop a skignz or arrow' over your car or coach you travelled on (remember the thing you arrived in and parked in a sea of cars and coaches earlier - you will need that to get home!).

So now, not only do you know where you parked (ready for quick exit to beat the traffic), where the toilets, food, drinks and who's on next and at what time... download their vouchers/offers at a good price, right to your handset, even where the charging points are so your phone does not go dead!

How much of an improved live motorsport event experience is that?

Motor sport events, live events and even places such as festivals are the easiest place in the world to get lost & lose your friends!

You dont have to worry about getting lost, finding anywhere specific, losing your friends? skignz is not only helpful, insightful and interactive, is also great as a safety device.

Getting lost is a horrible feeling, losing your friends and wandering around aimlessly for hours is no fun, after all you came with your mates to have a good time - mostly together, because an experience shared, is so much more than one you experience on your own!

So why not download the skignz app if you are going to a motorsport event, festival event or any other live event? Even if the venue has not heard about skignz or got their event environment skignzed up!

Get your copy of skignz now:

www.skignz.com/download

You can do it yourselves between you and your friends! Even if you only use it to find each other when you get lost, find your original seat or car!

Surely thats gotta be worth 10 seconds of your time download a simple little app that could be the coolest thing on your phone this summer! It certainly will be for those people when they get lost and they will!

Enjoy this summer, enjoy the motorsports and other live events, but enjoy it more, knowing you have a little app on your phone that can help you navigate around a strange place, find your friends and find your transport home, because if you don't find that, you won't get to go to anymore events this summer!

Bring on the summer of 2014 - When you hear the new Calvin Harris song 'Summer' and you and your friends have all downloaded skignz to see what its like?

We are sure from now on you will remember the summer of 2014 as the 1st year that you used skignz!

Get your copy of skignz now:

www.skignz.com/download

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