Where Al meets film and then meets real-time AR ...

We are delighted to say that the Department for International Trade (DIT) is promoting the collaboration between skignz, a British Augmented Reality (AR) company and the J1S Film.

Written and directed by Jay Cunningham, produced by Firstword Tree Productions at 2pm on the 12^th March 2018, on the UK@SXSW stand, in the main hall, at Austin Convention Centre.

When skignz CEO and founder, Si Brown, saw the film trailer for J1S, he contacted Jay Cunningham immediately. 

He outlined how he felt there was a way that skignz could utilise the AR tech to enable them to give the film a futuristic look, enhance the flow and drastically reduce the amount of ‘post-production’ required by embedding the AR live into the movie as it is being filmed. 
Once Jay sat down and understood what skignz could do, it was a no-brainer for him and the FwT team and the look is exactly what they wanted from all aspects of the filmmaking process.

Jay says, "skignz has allowed me as a writer, and a director, to push the boundaries of what I thought I could achieve in Independent filmmaking, with such ease of use, but also with such slickness that you would believe would come from a much higher production value."

The film is based on the obsession with technology and advancement.  IA industries release a project, J1S, who is an AI military experiment before it’s ready and the consequences are terrible.

It breaks loose in the 'City of Liverpool', and they must get him back before the public realise what happened and IA’s stock collapses.

AI industries utilise skignz tech to hunt J1S and his accomplices down, in the underbelly of the Liverpool nighttime.  Will they be able to find him in time?  And who are the actual bad guys here?  We will leave you to decide that! 

Jay says, "It's amazing to be part of such a forward-thinking company like skignz, who add such a cool dimension and element to our film, that it was just the perfect fit. 
Working with Si Brown and his team has allowed the team at J1S to change how the film developed, and that's what's really exciting.

Working with British innovators and talent that share your vision, but also add another creative element to our fantastic team. We're really lucky to have them onboard, and super proud that they too are British."

You can see the trailer here

And listen to Jay here talk about the importance of the film

Stay tuned on Twitter and Facebook to keep updated about J1S and his whereabouts.

More about Firstword Tree Productions:

Launched by Jay Cunningham a Liverpool (UK) based Film Director and Producer. Firstword Tree Productions recently announced its trailer for the ‘J1S’ film around AI. 

For enquiries please contact: jaycunningham@firstwordtree.com

Social: @firstwordtree

So please keep an eye out for the updates and changes either through this blog, our regular skignz Newsletters or any of our Social Media channels. 

SXSW - AR/VR Track...

...we were underwhelmed to say the least!

Before I go any further, it's not SXSW that left us underwhelmed, SXSW was a fantastic experience not only personally but also from a skignz point of view. 

We met with many important and exciting people, providing skignz with some quite exciting opportunities going forward.

That said where the underwhelming feelings come from is that related to the AR/VR track at SXSW, the panels, the presentations and the demo area. 

As most of them were focussed for the Wednesday (Most Interactive related parties closing parties happened on the Monday) it seemed wedged between the Interactive, the Film & Music. 

Sort of an afterthought fitted in to 'pay lip service' to the these 'two areas of tech' despite them being two of the 'the' biggest areas of advance in tech.

Let's consider this in a little more detail. AR/VR may be 'the NKOTB' to the majority, yet both have been around for decades... Then you could argue, if they have been around this long, why give them any consideration at all and if so why now?

Writing this article I realise that my thoughts and questions only bring up more thoughts and questions as I seek to answer each of them. That I now believe is because of the conflicting stories across the media, hype in areas that is unsustainable, the majorities actual understanding of VR and AR and been the difference between the two, not to mention all of the 'fringe' technologies that are reported to be one or the other but are actually neither.

'Breaking down my feelings of being underwhelmed into a few key areas may help you understand where I'm coming from?'

Panel Discussions:

I attended quite a few of these focussed on AR/VR and one or two other panels where it was discussed. I seemed to get the feeling that VR 'was here now' but more focussed on Gaming, Simulation and Sex (Porn). Also most of the panels didn't really reveal anything new, discuss any real 'gritty issues' more a soapbox for individuals to wax lyrical about their own careers and companies they worked for.

Nobody really engaged the other panel members in real debate or even the audience, who's questions seemed 'very pithy' and more about how the person asking the question could get to work with the guys on the panel.

Experiences & Presentations:

Across Austin there were a number of 'VR experiences and demo lounges' all of the ones we saw and engaged with were VR focussed with, if their were any AR ones, we either didn't see them or couldn't find them amongst all the noise and activity of SXSW itself.

Demo Area:

One of the most underwhelming experiences, of SXSW. Imagine walking into a large conference room, with a 15-20 'areas/stalls/stands' (can't describe them exactly as their wasn't an exact offering) littered (best word I can use to describe the layout) around the perimeter.

Each of these 'areas' were populated with a range of people from 1-2 up to 5-10 all wearing VR headsets, small queues of people waiting for their 1-5min experience. 

I have experienced VR and all the progression/regression this has shown over the last 20 years and taking my time to engage with a few different offerings.

It's clear that the tech has improved significantly over the last 2-3 years more so in the previous 17-20 years. The content was engaging and interesting in part and the feelings of motion sickness, latency reduced and rendering/lighting being the biggest improvements that I noticed.

I think the scene before me was extremely odd because you had so many people engaging with a very 'personal/individual' experience, all in the same space, when in reality these people would be using this tech in their own home or place of work on their own. 

It's like watching a 'silent disco', where each person is listening to totally different tracks whilst dancing to them.

So If you picture the room full of people with large headsets on, walking and moving around like it's the first time they had ever wore varifocal lenses listening to a 'silent disco' then you may come close to the surreal view laid out before me.

If you couple this with the queues of people waiting for their turn on each VR Headset, the layout of each brand's demo area and lack of engagement with each other, I hope you could forgive me for being underwhelmed.

Because the VR experience is very personal and singular, the experience around that experience is for me the underwhelming part. Growing up I enjoyed going in those giant hemisphere tents that projected 'a virtual ride on a roller coaster', the small simulators at fairs and theme parks with a small number of people who sit inside an immersive experience.

Even through to my early days in VR in the late 1990's, early Noughties, using the Universities Hemi-Spherion, nothing though prepared me for the SXSW16 VR experience.

Overall approach to VR/AR:

The total lack of an AR presence! This for me was one of the biggest shocks in as much as not only was there no AR presence (other than skignz all around you - you need the skignz app to access the content) but very little was discussed around AR.

Yes, we all understand VR is the buzzword and popular theme at the moment that said 2016 seems to be developing into the year where AR is more widely discussed as VR roles out.

You will see from our other blog posts.... What skignz brought to SXSW and demoed in UK@SXSW Great Britain House, so I won't go over that ground, or try to draw comparisons.

Suffice to say, even skignz could have done more to improve the visitors of SXSW experience, but we cannot do that alone...

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

SXSW16: The Greatest Show on Earth?

Passport - Check, Flight Details - Check, skignz QR Codes and Marketing Collateral - Check…. Ready to go..!

A 5:30am start on the long road to Heathrow for Co-Founder & CMO Si Brown and Head of DV Partnerships Jamie Clarke didn’t seem too bad. 

Although the constant rain all the way down one of the UK's busiest roads (M1 motorway) made the journey a longer one than expected… 

skignz was on its way to its first ever SXSW (South by South West) in Austin, Texas.  Widely regarded as THE Tech show to attend, SXSW is held annually in the One Star state in the USA and is attended by well over 100,000 people from all over the world.

Little did the two intrepid explorers realise, that upon arrival in Texas, the airline unfortunately decided to misplace Jamie’s suitcase. Then, upon arrival at the Hotel, there was a mix up with the booking and there was no room at the Inn!  

Somewhere to stay was quickly found in the form of a Motel (please imagine a motel, in the loosest sense of the word and your worst nightmare... you are not even close!) 

We then spent most of the early hours trying to book into another hotel for the remainder of our stay and assuming all was good in the USA. 

But these things happen in three’s don’t they? 

Well, they didn’t have to wait long, as at the end of the second day, Jamie left his phone in a 'hailed' Yellow Taxi and that was the set!

Jamie said, “At first, it seemed like fate had conspired against us.
 
But once we had gotten the three things out of the way, we were really pleased with how the trip went overall"

Things got decidedly better for the pair from there on in. Many thanks to colleagues at UKTi, Tech North and Tech City UK, who had supported skignz to be able to attend. 

We were also able to make some appointments in advance, so as to better utilise the time spent at the event.  

The whole environment was digitally enhanced by the presence of skignz to help attendees find their way around the huge city of Austin, finding Hotel Venues, the Party Venues, Registration and of course the excellent UKTi Great Britain House (which skignz made their base, throughout the week). 

“We placed skignz at all of the major areas of the event, guiding people to the Registration area, the Convention centre and helped the 'Lounges' to be found by people in an unfamiliar surroundings and generally showing people how useful visual way finding could be” said Co-Founder & CMO, Si Brown.

                      

Our meetings with some of the 'largest brands on the planet' went well, with several meetings leading on to follow up meetings upon our return.  

Si and Jamie held the majority of meetings in the GREAT Britain House, which was a superb venue designed to showcase the best of British businesses to our American counterparts.

Some great comments were received by the team throughout the trip, with people using twitter to say that skignz had ‘made their trip to SXSW’ with one amazing lady (you know who you are!) even saying on twitter “Fan girling the skignz tech was the highlight of the trip”, so, good impressions made by the guys in Texas.

Overall, this was a productive, and tiring trip for the guys.  With skignz placed all over the grand old city of Austin, the greatest tech show on earth, became the skignz show in the sky...

Could different types of AR have been used to introduce the varying VR experiences, could the whole room be set up in such a way that everything was AR or VR rather than a collection of areas with companies trying to out do each other?

Imagine a 'curated space' with complimentary AR/VR experiences leading users through a journey, opening their minds to new possibilities, provoking thoughts and questions on how each step could be applied to their own lives, both personally and professionally?

It needs a coordinated approach and some serious engagement in order for AR/VR to go from a nice to have, pithy, transition piece in the middle of SXSW to a major focal point in 2017. Very surprising especially with all with the current levels of investment and interest in the two.

SXSW AR/VR track made me seriously 'beg the question', How long can these technologies be classed as 'The Future' rather than the 'Here and Now'?

Read Si’s Blog Post on his thoughts of the VR/AR track at SXSW here…

With the airline again messing up but this time with leg room on our return journey, we certainly have had a mixed type of trip but as always we like to focus on the positive and it's those positives we hope skignz will benefit from going forward.

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

skignz @ SXSW 2016

skignz will be providing a 'skigned environment' right across SXSW in Austin, Texas, US.

This will be a world first for SXSW, as visitors will be able to use the FREE skignz app to access 'virtual signs in the sky', helping them to navigate their way around as well as interacting with the skignz for further information and in some cases 'offers'.

skignz is so simple to use and the essential app for SXSW 2016.

If you don't currently have skignz then please feel free to download a copy (it's only very little at 1mB file size) of the skignz app for IOS or Android.

You can also scan the QR code (shown below) or on one of the many stickers across downtown Austin...

If you would like to come and talk to our guys then we will be in the 'Great Britain House' as one of the UKTI Tech Ambassadors.

They will be on hand throughout the Interactive show to demonstrate skignz, and how it might be applicable to your business or even for your own personal use...

Whether you want to use skignz to visualize your 'geo location data' and make it more accessible and useful, through to using skignz to find your friends in downtown Austin during SXSX?

All events are taking place at the 'Great Britain House' (206 East 4^th Street, Austin, Texas. (AKA Wanderlust Yoga) 

Please note that the 'Great Britain House'  is open 11-14 March from 9am-10pm daily

Just look for the skignz (just like below)...

For Further information on SXSW Interactive please visit: http://www.sxsw.com/interactive

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

skignz announced as UKTi Tech Ambassadors at SXSW

skignz are proud to be travelling to Austin, Texas, US as UKTI Tech Ambassadors at the upcoming South by South West (SXSW) Interactive Festival. 

skignz have been planning for weeks to ensure that we take this opportunity to grow our network and increase opportunities across the US, as well as being lucky enough to exhibit what skignz can do, how we can work with others and showcasing the potential of our technology.

Co-Founder, Si Brown and Head of DV Partnerships, Jamie Clarke will fly out to the US in March to ensure that the current momentum continues, and new networks and markets are opened up and joined by our growing list of European partners.

The week long trip to the states will consist of exhibiting skignz at the ‘British House’, where UK tech companies have an opportunity to showcase their expertise, speak with US counterparts and build relationships.

Co-Founder and CMO Si Brown said, “We are excited to be attending the biggest event of the year in the tech Industry.  We have been fortunate enough to work with UKTI to enable skignz to be in a position to increase our global network by attending SXSW.  This is an important phase in our growth strategy and the timing is perfect for us”.

SXSW is the largest Interactive festival in the world, with businesses travelling from all over the globe with the hope and expectation of increasing their network of business contacts, whilst showcasing the excellence on offer from UK based technology companies.  

An incubator of cutting-edge technologies and digital creativity, the 2016 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line-up of special programmes showcasing the best new websites, video games and start-up ideas the technology community has to offer. 

From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to discover the technology of tomorrow today.

Virtual Reality and Augmented Reality are predicted to be the breakout technologies of 2016 — So the buzz surrounding these two concepts will be significant at SXSW 2016. None more so at the ‘British House’, ran by UKTI, where skignz will be based throughout our trip. 

This really is an opportunity to grasp, and the team have been working hard to plan our visit, ensuring that we take full advantage of all opportunities.

We will keep you up to date throughout the week via our usual media channels, with pictures and commentary on the trip.

For mor einformation on UKTI@SXSW please visit:

https://www.events.ukti.gov.uk/sxsw-2016-12/

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com