skignz Indoors

We know now that skignz is working well in the outdoor world.  Visualising content such as maps, directions or even signage, right there, on your smartphone. 

It got us thinking… There are some really large spaces, which house events like concerts or conferences, but, the difference is, they are Indoors. 

With this in mind we have set about increasing the capability of skignz to work indoors.  

So whether people are attending conferences, going to concerts, or even on holiday in large hotels or on a cruise ship, we can provide skignz to them in the same, visually stimulating way.

Our technology allows us to use existing indoor equipment to pinpoint user location, and provide them with seamless quality augmented reality information.  We are working with some of our key retail clients to provide people with that experience.
  

Imagine you are in your favourite store, and you want to find out what the offers of the day are. Open up skignz and scan the indoor area.  

You can see that the best offer is in the homewares section and it’s 30% off any furniture bought today! No more rummaging around looking for a bargain! 

No more bustling through the crowds trying to find the best saving! It’s there, in front of you, and you can go directly to it and buy it.  Now, isn’t that easier?

OK, so you have been to the shops, you are now on a night out.  You’ve decided to go see your favourite band at the local arena.  

But where are the toilets? Where is the bar area?  More importantly, how do you get hold of that piece of memorabilia that you promised yourself..?

All available through the skignz view on your smartphone.  How about even being able to download the live set directly through your phone by pressing on the skignz on view above the stage?

All of these things are currently being worked on with our partner list, which it seems is growing by the day! We will keep you posted about all of our developments, as we continue to grow..

Remember.. We are putting the world's information around you… Outdoors and now, Indoors!

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

Apple: Post Steve Jobs...

It's now been just 3 short years since the enigmatic Steve Jobs sadly passed away aged 56. With Apple launching a range of new products and their next operating system. We came across a couple of documentaries on Netflix focussing on different parts of his life. 

After watching these it made us think. How is Apple doing post Steve Jobs and will they have the same success without him involved?

The two documentaries - one by BBC - Steve Jobs: The Millionaire Hippy and  Steve Jobs: The Lost Interview (from 1995). 

The latter was especially fascinating and certainly took the skignz founders Gary and Si back to different parts of their lives. 

Gary was involved in software at the same time as the Apple v Microsoft battle was being established and the use of Punch cards.

Si however (being 20 years younger than Gary) remembers the early years for whole different reasons, using personal computers at home, being introduced to them at school then finally beginning or using a Mac at Art College. 

So both have very different memories of this time however back to our focus on Apple.

Both documentaries showcase Jobs's influence on Apple, before he was ousted and when he returned, but now he is no longer with us and without a 'figure head' the public at large can identify with, have Apple become another faceless corporation like IBM, Coca Cola, etc. ? 

We wondered how much influence Jobs had on peoples decision to buy Apple's products, there was a mystery and certain amount of magic around the guy that endeared him to millions across the globe.

Maybe like Pop/Rockstars who have died young, will his legacy and reputation actually increase - probably! But how do the people at Apple who are left post Steve Jobs deal with this?

During his tenure not only was he one of the pioneers of home computing, changing the user interface and the quality of design and product in the computer world. 

They also revolutionised the music industry with iTunes, with iPods, then the communications world with the iPhone even moving partly back into the computer with the introduction of the iPad.

Which now seems to have taken over from Laptops. Now we have the 'Phablet' iPhone 6+ Niche products in niches that didn't exist prior to Apple exploiting them. We are not saying they were first to market with iTunes - remember Napster, or the iPhone, remember Nokia? Or the iPod, remember other brands had MP3 players.

Apple simply took them to another level completely in quality, design & functionality. But as you can see with all of these innovations they realigned different industries and markets through their innovation. 

But and there is a but ... can Apple do this again? And if so in what sector, industry or market place.

They recently purchased Beats, much has already been written about this acquisition and it remains to be seen how this will affect how beats and apple come together for the benefit of the customer. Both awesome brands with quality products but will the Beats brand remain? But this does not obviously show an intent to transform a certain market place or existing industry, nor does it point to creating a new niche or market place.

So where will Apple go from here? Will they simply just keep evolving their existing range of products, tweaking enhance the design, functionality, shape size and form? Will iPads disappear and the phablet become the device of choice or will phablets not catch on due to their size and revert back to Phones & iPads? 

Will iPods continue? If so, in what format? This begs the question how will mobile devices evolve? Wearables, wrist or glasses based or a combination of both? Certainly with the expansion of Augmented Reality this could be a clear indication of where the market is heading in the near future. But how long will this take?

It's been 13 years since Apple launched the iPod, look at what has come since and how that has evolved? But all of that was with Jobs at the helm. What now for Apple, without him? Who is the visionary now at Apple? 

Surely if they just evolve with what they have others WILL come into the marketplace. Some of these companies won't even exist yet their future owners may still be in nappies or not even born. However there will be some still in their college/uni dorm who although are not planning to be bigger and better than apple, could end up that way.

But there begs another question. Would Apple let them get that big? Is it not easier for them just to acquire them at a very early stage and either use the technology themselves or shelve it so others can't. Certainly this is a possibility due to the ever increasing cash balance that Apple has. 

But not only Apple, what about FaceBook, Google, Microsoft etc. All of these big players can buy just about any start up or established business by throwing the right amount of money at it! Make them an offer they can't refuse so they can either use that hardware/software for their own gain or simply to stop one of the other big players mentioned above from having it.

You may think we have digressed quite a bit from the original question, but all the above leads us back to how will Apple proceed in the post Steve Jobs era? Even a big personality who comes in, from either internally or from the outside will ALWAYS be compared to Jobs, they cannot escape from that!

So surely therefore that would mean that Apple become seen more as a huge corporation eventually leading them to becoming the villain at some point in the future, rather than a uber cool 'tech movement or religion' as most of their customers perceive them at the moment.

You may think why we are writing this or how it may relate to skignz? When we started writing this blogpost we were not sure where it would end up? That may sound strange but we wanted it to develop through normal organic thought processes based upon what we know so far. 

We hope that it's actually provided more questions than answers as you will have your own interpretation on this! 

How do you think Apple will progress? Evolve what they have? Or Introduce disruptive innovation?

What we have done during our discussion whilst writing this post is understand how it can be related to skignz and we see the following key areas for where it does:

 - could skignz become the new way to navigate by replacing Apples Maps on their devices?

 - skignz is a tech company with next generation technology that could certainly improve Apples offering especially with potentially 8 patents pending.

 - skignz's technology would also be attractive to the other key players in the market, Facebook, Google, Microsoft etc.

 - due to the nature of the skignz technology, it has the ability to revolutionise a range of different markets, navigation being a massive one but also as a browser, even a whole new marketing channel for brands through to being an extension or new way for people using social networks to communicate.

One further question we have thought of is at what point of skignz development does it become of interest, exciting or even a threat to the above companies, depending on how they see skignz its benefit to themselves or to their competitors surely would vary between them.

I don't suppose we will know until the first of them engages with skignz in some way? This may have already happened but without us knowing, either way we will update you if or when any progress is made on this!

But back to our original question! In summary we believe that the way Apple will progress post Jobs is by aquiring new technology that is disruptive and delivering it through its channels or add to its own tech.

For further information on Apple please visit their website at http://www.apple.com

If you would like to know more about Steve Jobs then a good place to start would the wikipedia entry for him at: http://en.m.wikipedia.org/wiki/Steve_Jobs

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on a range of the popular Social Media Channels.