Showing posts with label Disoverskignz. Show all posts
Showing posts with label Disoverskignz. Show all posts

Wednesday, 11 October 2017

skignz is speaking at the largest location-based brand marketing event

We are proud to announce that our CEO & Founder, Si Brown has been confirmed as one of the 'Awesome Speakers' at the Retail Loco Event, held in Atlanta.

This is the largest location-based brand marketing event hosted by the Location Based Marketing Association.

This two-day event gathers together some of the biggest players in the AR/VR field to share best practices, explore the 'location cookie' and discuss the future of location-based technology.

skignz has been asked to take part in a distinguished panel conversing around VR/AR in Retail. 

Other members of the panel are also among some of the key leading digital marketers, from global brands such as, Coca Cola, Costco, NECGoogle and so many more.


We hope to see you there!


If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels


Wednesday, 20 January 2016

Review of 2015

2015 proved to be an award winning and interesting time for skignz, as well as externally, in the world of AR.

The landscape of AR changed quite significantly throughout 2015, as either acquisitions, or investments were made, reducing the number of companies in the market. Blippar invested heavily (increasing their worth to circa £1.4b) whilst also acquiring their biggest rival, Layar.


Other companies such as Apple acquired Metaio and Google invested even further ($542m) into MagicLeap.  

Other companies apps were not renewed and many digital/ad/creative agencies had to look for other ways to offer their client AR experiences, with Junaio being acquired and stopping its SDK for others to use. In addition, INTEL acquired RECON.



Also across the wider market, Apple introduced the ability to be able to open one app from another, something that was not previously available on the iTunes App store.


We know that skignz are focussed on AR, however VR's emergence over the past few months made some waves, with more progress from Occults Rift and even Facebook. Founder & CEO Mark Zuckerberg, quoting our own Co-founder & CMO Si Brown, stated that "Why look at your phone, when you can look through it!"


Other VR progress was made in line with the huge interest in the technology. The first Oculus Rift Headsets were due to be shipped in the final quarter of 2015.




Moving on to skignz, the biggest difference you will have seen is the aesthetics of the skignz website and the skignz app. Considerable time was spent in developing 'version 2.0' for IOS with Android being currently finalised. 


In addition to the new look and feel, skignz were present at many outdoor events such as PRIDE LDN, Glastonbury, EDC & Leeds Festival. 

The feedback on the tech and also the performance exceeded even our high expectations.


Another key milestone was the development and introduction of the 'ARtAbove' channel, allowing ANY Artist, ANYWHERE in the World to place their own Art ANYWHERE they want, essentially making the whole world a gallery. 

This was developed in conjunction with artist Martin McCloon and was even showcased at Disgraceland (Banksy's Installation in Weston Super-mare), actually subverting the subversive.

2015 was an award winning year for skignz as they were voted as 'The UK's Most Disruptive Tech Startup' by Ignite, 'TechAwards NE', 'Thinking Digital' and the 'Marketing Award' at the BNBA'15. 2016 has already started with a bang, with skignz being shortlisted again in the BNBA'16 and last week coming Runner up in KPMG's 'Best British Mobile Startup'.


skignz increased their team with key additions of Jamie Clarke (Head of DV Partnerships) and David Murphy (Head of Sports Partnerships) both settling in quickly and hitting the ground running across the many conferences and events in the final quarter of the year.
















In the final weeks of the year skignz launched their #skignzsanta experience, which allowed parents to follow the 12 days lead up to Christmas eve whilst learning each day how to set up their own personalised #skignzsanta. 

Parents placed two skignz outside their homes so when Santa was close (following on the NORAD or Google Santa websites) parents could show 'Santa' flying past through their magic santa camera Smartphone or tablet.




Initially they saw what looked like Santa in his sleigh being led away by his reindeers, then parents 'panned across the sky' to reveal a special 'personalised note' to their child(ren), telling them he can only deliver when they are fast asleep. 


The hundreds of people who did this across the globe said their children were simply ‘blown away’ by the experience, and getting them to sleep was a lot easier than normal! 


We will be looking into doing a similar thing for Christmas 2016 but we have a lot of other interesting and exciting 'skignz' projects to deliver before then...

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

Thursday, 14 January 2016

File size of the skignz App

The question we are proposing is 'Is Big beautiful or do the best things coming small packages?’



We ask this question because we have recently compiled some data about the file sizes of App on people's  smartphones and tablets.



Why did we do this?


One of our iPhones needed the software updating on it. We are sure you have come across this where IOS puts little red dot on your 'Settings App'. You go in and it says there is a new version of IOS and please download it now…

As you may have experienced, when you go to download this update it says you don’t have enough memory space! Either you have far too many Photos, videos or songs on your handset or a large number of apps. In some cases it’s not really any of the above.




Why don’t you have any memory left then? surely 8GB, 16GB, 32GB, 64GB memory are just that, space for 'your stuff'? 

However it's increasingly likely with every IOS update that the OS on your phone or tablet eats away at that available memory space, thus restricting what you can have or do with your device.



As we cannot do anything about Photos, Videos and Songs on your phone/tablet, this led us to looking closely at the size of apps we have on there. Focussing on the more common apps that people use around Social Media, search, messaging and more relevant to skignz, other major AR Apps.


The results were startling to say the least! All of the big apps like Facebook, LinkedIn, Google Chrome, twitter etc… were around 75mB to 100mB in size. Then they slowly decreased in size with the likes of Instagram, We Chat, WhatsApp etc… right down to the AR based apps such as Blippar, Layar and Wikitude who were all a more sensible 15mB to 20mB.

File Size (Mb)

App's

We at skignz feel over the coming years there will be a move towards 'less apps' on your phone,  leaving more space for immediate storage or as connections improve more access to the cloud of your information.


With all of the above in mind, we then come to skignz


With its huge potential to benefit just about every person on the planet either professionally or personally, the verticals it can deliver 'visualised data' in a more meaningful and helpful manner, you would expect it to be leaning towards the higher end of the size of Apps, maybe a bit bigger than the other more established 'image recognition based AR apps.





skignz is only 1mB in file size… yes you read that right, your eyes are not deceiving you….


ONE megabyte

This file size this makes skignz one of the smallest 'file size footprints' available, yet has the ability to 'visualise' most if not all of the 'data' of the other apps in a more engaging and interactive way, especially the collection data normally presented on a map interface.




This goes right back to Si Brown's quote in 2013/14 that skignz helps you to stop looking at your phone… and start looking through it…


Next time when you are backing up your Phone or tablet, take a look at how much memory your apps are taking up… surely there is room for the little cute/light and small skignz app. 


It will open you up to a whole new world of information


And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

Sunday, 1 March 2015

skignz Developer Site

Recently skignz decided to have a think about how we could allow other app developers and integrators to understand and get the chance to work with skignz to get used to our technology. 


Well after thinking what we could do, we decided to create an interface so that other app developers could launch the skignz app through their own app themselves. 

The site has been launched and you will be able to find it here 

The site provides information for those wishing to integrate the skignz geo-located augmented reality viewer app into their own app.

If you are regarding more information on more advanced integration then please see below. 

http://www.skignz.com/developers.htm

For example: skignz to display a 'Done' button which, when pressed, causes skignz to relaunch your app.

By 'more advanced integration' they mean that, if your app is considered suitable (no adult content) they'll give you a user code, which you embed in the URL scheme. Pass that and your own app URL scheme and the skignz app will provide a 'Done' button, which, when pressed, will launch your app again.
It works well.

More integration options are in the pipeline and they're busy 'running catch-up' with the Android version to get it in line with the iPhone version.

However you can find more information and all of this on the developer site. http://www.skignz.com/developers.htm.

If you have any comments, questions or special considerations please contact gary.baker@skignz.com.

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on a range of the popular Social Media Channels.