AR/VR DiT Trade mission to US West Coast

skignz was invited alongside a host of other British companies for a AR/VR Trade mission to visit Los Angeles and San Francisco over 10 days.

The mission was run by the UK DiT in conjunction with their local offices in LA & San Francisco, who had lined up a plethora of presentations and meetings with some of the world's biggest brands in this space, and one or two lesser known ones.

Apple, Universal Studios, Lucas Film, IMAX, reFramed etc. were just a few of the organisations we visited on the trip. The experiences and knowledge gained was amazing, this was one of the best missions any of the skignz team had undertaken. Instead of being bored to death with presentations from Inward Investment organisations encouraging you to invest in their locality, this trip focussed on brands and organisations who were willing to open their doors to British Companies and engage in quite frank and honest conversations.

Some of the companies admitted despite being global players in their own verticals and marketplaces they felt they had learnt not only about what other tech and resource is out there, but were surprised at the talent from the UK that they hadn’t tapped into.

Our CEO, Si Brow said , "To visit the Lucas Film, see the original StarWars Artwork, experience what they are currently working on was a memorable experience that will live with him forever. 

Especially being able to fight Darth Maul in AR with a lightsaber and seeing a real hologram of Princess Lea. His favourite film coming to life was the icing on the cake. 

The first experience in the fourth instalment of StarWars, was way back in the latter part of the 1970’s. So to see the developments and progressions of the film tech was mind-blowing".

skignz were super keen not only to visit, but also understand more of what the world's most famous and leading branding, Apple, are looking for in Augmented Reality.

Apple have made no secret over the last 12-18 months about where they see the importance of AR and how they are focussing quite heavily on it (obviously without telling us what exactly they are doing beyond ARKit). 

We hope that a potential follow up meeting in early 2018 will provide us with more guidance, direction and opportunity for the skignz technology and platform with Apple. Watch this space ...

In addition to the companies we visited the delegates on the mission proved, as ALL missions do, that sometimes it's not where you are visiting or what work /relationships you aim to establish whilst there, it's actually the people you're with (sort of a Big Brother intensive shared experience) that actually brings more immediate opportunities and scope for partnerships. 

This was certainly the case on this trip and the skignz team are looking forward to more focused meetings with quite a few of the other delegates. Again watch this space ...

As the skignz team have considerable experience from these Trade Missions to various locations across the world, we asked Si what did he think were the 3 most important things you need to consider when ‘Investing in a DiT Trade Mission’, because that's exactly what you are doing, you are investing time, energy, resources, and above all, funds to be involved.

Si’s three key points to consider are:
1. Research the location, does it fit with a business metric? Can you realistically produce 5-10 times more in revenue than the trip costs? If it's not about revenue and it's about understanding a marketplace, then be careful to make sure it's the marketplace you can not only deliver and do business in, but to understand also the impacts on the rest of the business if it's successful.

2. Pick the right people in your team to attend. Sending one person is more than enough. The reason I say that is, it forces you to engage with the other people attending and gets you out of your comfort zone, too easy with 2 to 3 of you attending for it to become a jolly. Focus is key!

3. Request what the likely agenda will be, who you will be seeing, when and why? If it's inward investment bodies, accountants, lawyers and other professional firms, don’t waste your time! 

If you want to do business in that country/location then you need to meet prospective customers, then if there is a market for your product or service, they will not only clarify that for you in more detail, but also all the other things will come after if you secure a new client or three.

In summary Si commented: “These trade missions are only as good as what you put into them, long intensive days, strict timetables of activity that if you don’t adhere to them, you will fail to get the benefit you seek.

Furthermore, you have made all the effort to get there, don’t be a wallflower, talk to the people around you who are also in the same boat and ask questions … especially of those people who are presenting or showing you demonstrations/examples. 
They are giving up their time to ‘host you’, get as much out of it as you can.

Also, be brutally honest with yourself and your colleagues when you return, debrief them:

What was good?
What was bad?
What inspired you?
What did you find out?

Everything you think will help you and the team in your business who weren’t present. 

They may ask questions of what you did, answer them honestly, they may see things that you don’t”.

Finally you need to enjoy it … yes you are there to work but in our experience ‘highest energy wins’.

We will keep you updated through our blog and reference this DiT inspired and creative event with our follow up and further actions as a result of ‘being there’ on the West Coast.

If you would like to know more about the UK DiT or the GREAT campaign then please visit.

If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels 

If you would like to download our FREE App then please Press here http://get.skignz.com

Additional Images:

  

 

What's happening in the AR Market?

Over the last 12-18 months you may have heard and read an awful lot about VR (Virtual Reality), especially since Facebook bought Oculus Rift for $2billion. 

Many of the world's biggest tech hardware & software companies are developing alternatives with VR Headsets ranging from a few thousand dollars right down to google cardboard.

The headline have been dominated by VR. What it can do? How it's developed over the last year or so and how it will change certain sectors / markets / industries.

However with skignz being an AR (Augmented Reality) company we have been taking a keen interest in our own market. If 2014/15 was all about VR, then 2016 onwards will be dominated by AR.

Yesterday blippar announced a further $54 million investment (Series D Raise) on top of the $45 million (Series C Raise) they raised exactly 12 months ago, making them one of the world's biggest and dominant forces in the AR market.

The blippar announcement comes on the heels of Google's investment of $568m into Magic Leap, Microsoft's Hololens & Apple's acquisition of Metaio. Also last year Blippar acquired Layar (Main Competitor), leaving Wikitude, Aurasma and skignz as the main AR platforms.

The acquisitions, investment etc... not only show the confidence in the potential of AR (blippar pre money valuation of £1.5 billion in Aug 2015), the relevance it has to a wider market than VR provides. Most of all it is showing ways that AR can be useful, rather than just an advertising platform (gimmick or campaign based activity), games platform or simulator.

We have been asked a lot in the last 24 hours... How does Blippar's investment effect skignz? We only think it's a very positive one! Especially as the skignz technology platform is complementary to Blippar's 'image recognition' based offering.

Blippar's latest investment (in our very modest opinion) is fantastic, not just becuase they are a UK AR company, but becuase they are pushing the boundaries of what is possible and moving towards a more Visual Search, Artificial Intelligence and Machine Learning platform. 

Across the AR market offering the majority is focussed on Image recognition and holographic based AR technology. Other than Magic Leap (Google) who have not announced exactly what they are doing, the skignz technology is based on a different method/approach of AR technology.

skignz (like blippar) works through a Free APP on the billions of smartphone or mobile devices across the planet. However skignz aims to provide hyperlocal relevant information, when and where you require it, anywhere on the planet, without have to point your device at something... You just pan around to find what you are looking for... and if you don't see anything, then you have the ability to place your own content!

If Google, Facebook (Mark Zuckerberg Quoting skignz strapline a few months ago), Microsoft and even Apple (although at present it's rumoured to focus AR on its driverless cars) along with VC's and other global tech companies like Qualcomm etc... are focussing billions and billions of investment dollars, surely there is something about AR that's extremely attractive?

With Digi-Capital predicting that AR spend will hit $150 Billion by 2020 compared against VR spend of $30 Billion, you will certainly be hearing more about the investment and growth of Augmented Reality.

Here are some articles over the last 12 months that we have come across you may find interesting on Augmented Reality:

AR to be far bigger than VR...

Blippar's latest investment & turning down £1.5bn acquisition offer last year...

Expensive Hardware for AR (Oculus Rift Style Headset)...

AR spend set to hit $150 Billion by 2020...

blippar CEO on being bigger than Google & connect to IOT...

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

Review of 2015

2015 proved to be an award winning and interesting time for skignz, as well as externally, in the world of AR.

The landscape of AR changed quite significantly throughout 2015, as either acquisitions, or investments were made, reducing the number of companies in the market. Blippar invested heavily (increasing their worth to circa £1.4b) whilst also acquiring their biggest rival, Layar.

Other companies such as Apple acquired Metaio and Google invested even further ($542m) into MagicLeap.  

Other companies apps were not renewed and many digital/ad/creative agencies had to look for other ways to offer their client AR experiences, with Junaio being acquired and stopping its SDK for others to use. In addition, INTEL acquired RECON.

Also across the wider market, Apple introduced the ability to be able to open one app from another, something that was not previously available on the iTunes App store.

We know that skignz are focussed on AR, however VR's emergence over the past few months made some waves, with more progress from Occults Rift and even Facebook. Founder & CEO Mark Zuckerberg, quoting our own Co-founder & CMO Si Brown, stated that "Why look at your phone, when you can look through it!". 

Other VR progress was made in line with the huge interest in the technology. The first Oculus Rift Headsets were due to be shipped in the final quarter of 2015.

Moving on to skignz, the biggest difference you will have seen is the aesthetics of the skignz website and the skignz app. Considerable time was spent in developing 'version 2.0' for IOS with Android being currently finalised. 

In addition to the new look and feel, skignz were present at many outdoor events such as PRIDE LDN, Glastonbury, EDC & Leeds Festival. 

The feedback on the tech and also the performance exceeded even our high expectations.

Another key milestone was the development and introduction of the 'ARtAbove' channel, allowing ANY Artist, ANYWHERE in the World to place their own Art ANYWHERE they want, essentially making the whole world a gallery. 

This was developed in conjunction with artist Martin McCloon and was even showcased at Disgraceland (Banksy's Installation in Weston Super-mare), actually subverting the subversive.

2015 was an award winning year for skignz as they were voted as 'The UK's Most Disruptive Tech Startup' by Ignite, 'TechAwards NE', 'Thinking Digital' and the 'Marketing Award' at the BNBA'15. 2016 has already started with a bang, with skignz being shortlisted again in the BNBA'16 and last week coming Runner up in KPMG's 'Best British Mobile Startup'.

skignz increased their team with key additions of Jamie Clarke (Head of DV Partnerships) and David Murphy (Head of Sports Partnerships) both settling in quickly and hitting the ground running across the many conferences and events in the final quarter of the year.

In the final weeks of the year skignz launched their #skignzsanta experience, which allowed parents to follow the 12 days lead up to Christmas eve whilst learning each day how to set up their own personalised #skignzsanta. 

Parents placed two skignz outside their homes so when Santa was close (following on the NORAD or Google Santa websites) parents could show 'Santa' flying past through their magic santa camera Smartphone or tablet.

Initially they saw what looked like Santa in his sleigh being led away by his reindeers, then parents 'panned across the sky' to reveal a special 'personalised note' to their child(ren), telling them he can only deliver when they are fast asleep. 

The hundreds of people who did this across the globe said their children were simply ‘blown away’ by the experience, and getting them to sleep was a lot easier than normal! 

We will be looking into doing a similar thing for Christmas 2016 but we have a lot of other interesting and exciting 'skignz' projects to deliver before then...

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com