#leedsfestival2015

Over this last bank holiday weekend many revellers have been attending one of a number of festivals across the UK, Creamfields, Notting Hill Carnival, Leeds & Reading Festival.

Our destination was Leeds, where skignz made its debut for the crowds, right across the whole festival site and we are delighted to say skignz managed the full weekend without a single error, hiccup or the ensuing hangover.

The same cannot be said for our founder, Si who decided they would also attend on the Saturday to do a range of 'live testing'. This included the recently launched changes and functionality within the app as well as one or two things the guys feel will further enhance the 'live event' experience.

Rather than sprout on too much about how good a weekend it was, what bands were awesome and who got in the worst drunken states, Si suggested that the old adage 'a picture speaks a thousand words' might be the right approach to outline skignz's activity. 

So as the powers that be have instructed we thought if 'a picture speaks a thousand words', how about a full gallery full of pictures? Now what would that say to our audience? 

We would like you to make up your own mind, please take a look through the below and feel free to let us have your thoughts, opinions, feedback and, dare we say it, a little praise for what we hope you will agree, is a pretty awesome addition to the #leedsfestival

Never lose Your Car in the Car Park again, Si marking his, for later...

 Make sure we pick our tickets up and enter through the right gate...

Check out which Camp site we are located in?

Important things: Closest toilets to our Tent ;-)

 Whoaaa a sea of tents, glad we know which Campsite we are in?

We were wondering where the nearest stage was?

 Battery charging.. they never offered that 5 years ago... 

What will there be 5 years from now?

 Looking for the info point, whilst getting involved with #oxfam guys...

Wondering what the cocktail of the hour is? Press the 'skign' to find out

 Need the cash machine? Store some valuables? on more charge?

Finally the Main stage... Mumford & Sons were simply Awesome!

You always need to rehydrate at these events - Find the Aqua points ;-)

 and of course you must eat at some point!

 If for whatever reason you do have an illness etc... Find the Medics!

 Very Important place for everything you've lost or maybe found?

Interested to see what the other stages offer?

How about 'Who's up and coming?'

 or step inside one of the big Marquees for the rising bands...

Wrong campsite...

 Also not our campsite.... this place is HUGE!

Not that way either... try again!

Back to the Music... Thats what we are here for...

We hope our little sample Gallery of a festival through the lens of skignz has 'spoke more than a thousand words' to you... in fact it should have spoke more than 24,000 words....

Public Notice: No staff or directors were harmed in the making of this short gallery, although considerable time was saved finding each other, our tent, our car and everything we needed when we needed it! 

"Wouldn't it be great if we all had skignz?"

Plus the small matter of a hat being purchased to stop sunburn, plenty of liquids to quench thirst and many calories consumed all in the interest of product testing, enhancing the environment and improving the already overall AWESOME #leedsfestival experience.

*All Images were taken with the new skignz 'capture' button, including all posts to social media over the weekend were also using skignz capture and posted direct to our own twitter/Facebook/Instagram channel's - Cool or What?

We will be uploading the complete set of photos to a newly created Facebook Album aptly named #leedsfestival, plus we will be sharing shortly some real time footage shot through the skignz viewer as if you were looking through and interacting with the skignz whilst you were there... 

So instead of looking at our website etc or social media channels why not just click on this link and download the app http://www.skignz.com/downloads

skignz enters the grown up world of online dating

As part of skignz business development and marketing strategy, we are constantly looking at ways to reach our target audience with an almost sniper type approach rather than the scatter gun approach employed by most brands!

Many types and versions of online matching services have been developed in many sectors, especially personal dating sites, and even companies such as eBay and Amazon, who are matching products to customers. You may ask why is this relevant to a company like skignz!

As skignz is a digital platform in has a considerable amount of different audiences and possibilities for the use of its technology so where do we start in attracting brands to use our platform, what sector, what industry and for what part of skignz will we promote!

We have spent considerable time, focussing in on certain markets and different members of the skignz team and making good progress, however one key area we feel skignz lends itself to is Live Outdoor Events. We have blogged previously about the use of skignz at Festivals, Concerts, Sporting Events, Trade shows etc... bringing us a certain level of interest.

We have now agreed a deal with what we feel is the closest thing to online dating for skignz. Matching our technology and the newest of marketing channels with Brands, media Buyers and agencies all looking to get the edge for their clients, for their brand above and beyond their competitors. 

GetMeMedia.com is an innovative platform set up by industry professionals for industry professionals, to help those with the budgets, desire and aspiration to marketing their brands in the most innovative and relevant way with the companies who provide a serive for the brands to reach those chosen audiences.

One of skignz Case Studies on GetMeMedia.com

skignz is in the process of developing a number of case studies of what skignz is doing, can do in the area of outdoor live events.

Once those are in place we will be matched up to those seeking what we offer, even though they don't know it yet! This is the secret formula, the magic held within GetMeMedia.com.

Media buyers and brand managers are able to enter set criteria that opens up new possibilities for them when looking to place and spend budgets on activity for their brand or clients brands. 

Due to skignz unique offering, we will become visible to a whole new audience of people that are looking for that something different, that something fresh and new, but don't yet know what it is?

Over the coming months skignz will be working with the GetMeMedia.com Team in a number of ways to expose skignz and its capabilities to the worlds Brand and Media Buying agencies. This we feel will not only raise the profile of skignz but will also allow the brands to communicate in a way never seen before, but also and more importantly add value to their audience by creating and enhancing their experience.



By using the skignz platform, a brand can, by creating a fully branded up 'skignz environment' at a festival, concert or other live event. That brand can enhance the visitors overall experience by helping them find their way around the event, by finding their friends, understand who is performing when and where and even finding their tents and cars!

All the time solving a number of very simple issues visitors have but have never been resolved until today!

We will over the coming months be reporting on our progress with GetMeMedia.com and how our new relationships are going? whether the intros only turn into a 1st and only date or whether or not we get follow up dates, even a longer term relationship! 

We can safely say skignz is not talking marriage at this point but maybe in a few years time if the other partner is the right fit? In the mean time we will flirt and date with potential suitors, looking for the best mix!

"GetMeMedia is the place for brands and their agencies to find marketing ideas, media and sponsorship solutions. It's a totally FREE service for brand managers and advertisers!" Pete Davis, Managing Director - GetMeMedia

For more information on skignz please visit www.skignz.com or if you would like to download the app for yourself, please visit www.skignz.com/download

If you would like to know more about GetMeMedia.com then please visit www.getmemedia.com

Have you ever got lost at a festival or concert?

The summer is rapidly approaching, the clocks have 'jumped forward' and we are now officially into 'British Summer Time' 2014.

The Famous Glastonbury Festival during the summer of 2013

You will hear the songs that define this year specifically for you, in your future memories. Years to come from now, you will hear a song/tune that will take you back to a specific time and place during the summer of 2014!

Many of you will get these memories from attending Festivals, Concerts, Live Events....

Let us set the scene....

You go to a festival this year and you have arrived after what for most is a long journey in a packed up the car/camper. You are shepherded into a farmers field to park your vehicle amongst the tens of thousands of others. 

Parking in farmers fields

Then comes the carrying of all of your kit, to where you pitch your tent or if your lucky enough a Yurt!

Or a Yurt? They all look the same!

Sea of tents! Which one is mine?

Skipping forward past putting up the tent and getting yourself settled in you grab a drink and go for a look around, find out what's going on and where?

You find a a stage with a artist playing you like and you settle in, relax with a drink to soak up the atmosphere and enjoy the music.

Sound perfect? This to most is the usual journey each of the millions of people will make this summer to attend the wonderful festivals on offer.

Now you have sat and enjoyed this artist for a while and you fancy another drink or how about something to eat? 

Enjoying the music, the surroundings and the ambience!

Where are the refreshment stands? In fact where are the toilets as you don't fancy making two trips! As with the majority of people, finding the refreshments and toilets is one thing! But finding your way back to where your friends are! Now thats a whole new level of stress and hassle!

Going through your mind is no doubt a few or all of the following:

- How will you get back to where you where? 

- How do you find your friend(s)? The proverbial 'needle in a haystack'! 

Unless your friends are 9ft tall and everybody else is under 5ft tall, you are going to struggle! Add in the feeling you get after a couple of drinks and your orienteering skills are not the sharpest they have ever been!

Is there a solution? Other than carrying around a massive sign or a flag saying 'I am here!' 

What happens if everybody does the same thing, you are all right back to where you started, looking for a 'Needle in a Haystack' springs to mind.

The solutions has arrived and does not require you to carry anything more than what you walk around with in your pocket everyday - a smartphone or tablet.

Lets go back to the point where you're stood looking for the refreshments stand and toilets. Now open up your smartphone/tablet and click on the skignz App! 

Now 'Pan' your phone around as if you were videoing the crowd!

skignz: Increasing & Enghancing the Environment around you!

As you do this and as if by magic, little 'virtual signs' will appear above the toilets and the refreshment stand. Pan further to see who's coming on stage next? Use the pinch on your phone to Zoom in and out on each skign, press the skign on your screen, a short press activates some relevant content, a longer press reveals how far away that actual skign is located!

How about downloading a discounted album of the artist on stage right in that moment, press the 'album cover skign' above the stage and in one or two quick clicks and its delivered to your device - there and then!

So back to your little mission to get a drink and something to eat, visit the toilet while you are there. 

You have used skignz to find each of these locations. 

This type of skignz can been provided by the festivals producers or their sponsors to help you find your way around the festival and make your life easier, while enhancing the whole experience.

Where are my friends? Its like trying to find a 'Needle in a Haystack!'.

Now you have been to the toilet, bought your food and drink and you want to find your friends? 

This is where skignz really becomes your best buddy! 

Hold up the phone again and pan across the crowd and you will see 'skignz' above each of your friends heads! You will only see theres because like with other social media channels you are only linked to people you know or want linked to you!

Now if they have a great big skignz above their head - is that not the easiest way to find them EVER? Theirs and your personal skignz will have a picture of you, your name and a little comment - like a 'Tweet' or 'Facebook status update' on their skignz!

Not only can I find my friends, but also each one is personalised to them!

We at skignz though want to make finding ANYTHING! Easier...! 

So we have included in the free to download App, the ability to 'drop a skignz or arrow' over your car (remember the thing you arrived in and parked in a sea of cars in a farmers field a few hours earlier - you will need that to get home!).

Also your FREE account will let you drop another one over your tent/yurt etc... (remember a few hours ago, after parking the car and carrying your backpack and tent, the thing you then spent an hour trying to build that only has 3 poles and a few pieces of canvas, but its your 'home' for the next few days!).

So now, not only do you know where you parked (ready for quick exit to beat the traffic), where your tent is? (so you can find it, in the middle of the night amongst the ocean of other temporary canvas structures) where the toilets showers and whose playing on what stage and at what time... download their music at offer price, right to you handset, even where the charging points are so your phone does not go dead! 

How much of an improved festival experience is that?

Festivals, Concerts and Live events are the easiest place in the world to get lost & lose your friends!

You dont have to worry about getting lost, finding anywhere specific, losing your friends? skignz is not only helpful, insightful and interactive, is also great as a safety device. 

Getting lost is a horrible feeling, losing your friends and wandering around aimlessly for hours is no fun, after all you came with your mates to have a good time - mostly together, because an experience shared, is so much more than one you experience on your own!

So why not download the skignz app if you are going to a festival, concert or other live event? Even if the venue has not heard about skignz or got their event environment skignzed up! 

Why only see this?

Get your copy of skignz now: 

www.skignz.com/download

You can do it yourselves between you and your friends! even if you only use it to find each other when you get lost, find your tent or car! 

Surely thats gotta be worth 10 secs of your time download a simple little app that could be the coolest thing on your phone this summer! It certainly will be for those people when they get lost and they will!

Enjoy this summer, enjoy the festivals, concerts and other live events, but enjoy it more, knowing you have a little app on your phone that can help you navigate around a strange place, find your friends and find your transport home, cos if you don't find that, you won't get to go to anymore events this summer!

When you can see & experience this...!

Bring on the summer of 2014 - When you hear the new Calvin Harris song 'Summer' and you and your friends have all downloaded skignz to see what its like?

We are sure from now on you will remember the summer of 2014 as the 1st year that you used skignz!

Get your copy of skignz now: 

www.skignz.com/download