Showing posts with label Rock in Rio. Show all posts
Showing posts with label Rock in Rio. Show all posts

Friday, 31 January 2014

The Teams Work - Si Brown

Hi I'm Si and I'm one of the Co-Founder’s of skignz but as well as helping come up with the wonderful creation that is skignz, my day to day role is Chief Marketing Officer.

Fat Boy Slim
I'm responsible for the brand positioning and marketing strategy for skignz. Once we established the positioning of skignz (where it fits in the world) and established a marketing strategy and delivery plan, I'm now busy delivering that strategy through a well-structured plan.
Rock in Rio 2014, Preparation

Many of the skignz team feel I have the ‘rockstar role’ at skignz as I seem to be out and about all the time! Meeting with potential clients, giving presentations, travelling across the globe and talking to some of the world’s most famous and well-known brands.

So True...
On the surface it sounds like a dream job and in the most part it is my dream job, I get to visit some awesome places, meet some fantastic and very interesting people whilst showcasing skignz to them.

Most Contagious 2013
However below the surface are the parts that people don’t see, which are the long hours spent, in the car, on a train or plane, waiting in departure lounges or on freezing cold train stations.
Copacabana Beach, Rio de Janeiro
Chasing across London on the Tube like my life depended on it to make appointments. Getting to a location after 3-4 hours of travelling to find that 6 out of 8 scheduled appointments have cancelled and you end up spending most of the time, trying to get to see other people and sitting in Costa or Starbucks for the free Wifi.

However the good does far outweigh the bad and because of this, no day is the same! Even in the office I have a multitude of things to do from my client correspondence to briefing in the audio visual and creative teams for the latest promotional video production or working with our marketing team to develop the content for our blog, website and social media channels.

skignz in action
On top of my ‘day-job’ I work closely with skignz’s other co-founder and CTO Gary Baker on setting the business goals, administrating the company and delivering the dream that is skignz.
Outside of skignz I spend most of my time with my family and friends.

Future M'Bro FC stars
Being a taxi to my 5yr and 7yr old daughters, taking them to dancing, swimming, ice skating, gymnastics, football etc... and enjoying nights out (very occasionally) and nights in (gorging on box set series) with my wife.

Along with a number of my friends and family, I’m a huge football fan and a lifelong follower of Middlesbrough FC. I also enjoy mountain biking, golf, reading and architecture. The latter two I always try to indulge myself with, by taking in as much as possible during my work travels.
Even the most famous have hear about skignz...
UKTi - Great Britain Campaign in Rio

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Wednesday, 9 October 2013

Skignz in Brazil

Brazil conjures up some inspiring and romantic notions, strolling along the famous Copacabana Beach in your bikini or even 'speedo's, Pele scoring in the Maracana Stadium, or taking a cable car trip up to Sugarloaf Mountain for the magnificent view... not many would think that the exciting new skignz technology could be used there in the coming years to further enhance visitor experience?

One of the skignz directors has just returned from Brazil where skignz was showcased to a number of organisations and companies including FIFA World Cup 2016, 2016 Rio Olympic and Paralympic Games organisations.

The 10 day visit took in both Sao Paulo and Rio de Janeiro from which a number of other companies also have expressed an interest into how skignz can add value to their own offerings from both Brazil and the UK. 

The trip included VIP access to Beyonce live in Sao Paulo, Bruce Springstein Live at Rock in Rio, dancing with the Samba Schools, as well as receptions at the British Consulate, Maracana Stadium and the Rock in Rio venue through UKTi and British Excellence.

All in all a worthwhile trip, not only for the business side of things, but also involving some wonderful people we met along the way. The skignz team looks forward to working with them to see how we can give them the 'edge' in their sectors as well as exploring future development of our platform.

Copacabana Beach (Rio de Janeiro)

Trip to Favela Boxing Project

Bruce Springstein (The Boss) at Rock in Rio 2013

Rock in Rio World Stage

Crowds gathering for Beyonce in Sao Paulo

Sunset on Copacabana Beach

UKTi reception at Rock in Rio

Dance Stage at Rock in Rio

British Consulate in Sao Paulo
Skignz at Christ the Reedemer!

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