Hi I'm Si and I'm one of the Co-Founder’s of skignz but as well as helping come up with the wonderful creation that is skignz, my day to day role is Chief Marketing Officer.
|Fat Boy Slim|
I'm responsible for the brand positioning and marketing strategy for skignz. Once we established the positioning of skignz (where it fits in the world) and established a marketing strategy and delivery plan, I'm now busy delivering that strategy through a well-structured plan.
|Rock in Rio 2014, Preparation|
Many of the skignz team feel I have the ‘rockstar role’ at skignz as I seem to be out and about all the time! Meeting with potential clients, giving presentations, travelling across the globe and talking to some of the world’s most famous and well-known brands.
On the surface it sounds like a dream job and in the most part it is my dream job, I get to visit some awesome places, meet some fantastic and very interesting people whilst showcasing skignz to them.
|Most Contagious 2013|
However below the surface are the parts that people don’t see, which are the long hours spent, in the car, on a train or plane, waiting in departure lounges or on freezing cold train stations.
|Copacabana Beach, Rio de Janeiro|
Chasing across London on the Tube like my life depended on it to make appointments. Getting to a location after 3-4 hours of travelling to find that 6 out of 8 scheduled appointments have cancelled and you end up spending most of the time, trying to get to see other people and sitting in Costa or Starbucks for the free Wifi.
However the good does far outweigh the bad and because of this, no day is the same! Even in the office I have a multitude of things to do from my client correspondence to briefing in the audio visual and creative teams for the latest promotional video production or working with our marketing team to develop the content for our blog, website and social media channels.
|skignz in action|
On top of my ‘day-job’ I work closely with skignz’s other co-founder and CTO Gary Baker on setting the business goals, administrating the company and delivering the dream that is skignz.
Outside of skignz I spend most of my time with my family and friends.
|Future M'Bro FC stars|
Being a taxi to my 5yr and 7yr old daughters, taking them to dancing, swimming, ice skating, gymnastics, football etc... and enjoying nights out (very occasionally) and nights in (gorging on box set series) with my wife.
Along with a number of my friends and family, I’m a huge football fan and a lifelong follower of Middlesbrough FC. I also enjoy mountain biking, golf, reading and architecture. The latter two I always try to indulge myself with, by taking in as much as possible during my work travels.
|Even the most famous have hear about skignz...|
|UKTi - Great Britain Campaign in Rio|
Get your copy of skignz now: