Showing posts with label enhanced experience. Show all posts
Showing posts with label enhanced experience. Show all posts

Monday, 3 November 2014

Make your festival fun not a task!

skignz knows that each year, thousands of people attend festivals to have an awesome time and see some of their favourite acts. However you want that festival to be fun, not a struggle to find your friends, find the bar, know where the toilets are and so many other activities that many people find to be a drone when attending a festival.

So we decided to get a personal point of view from a 22 year old student who went to a festival earlier this year and realised just how many struggles there was during the whole event whilst trying to have a good time. 

"I attended a festival earlier this year in Milton Keynes called EDC (Electric Daisy Carnival). The event was meant to be a two day weekend which was better this year as it meant I could see more of my favourite acts on each day rather than being crammed all into one. However this got changed and it became a one day event. This didn’t bother me as much because I could still see some of my favourite acts although two of them would be playing at the same time on different stages which meant I had to choose between the two of them. I didn’t like this because it was a hard choice and I wasn’t sure what to do. 

Before I went to EDC I got to see who would be playing on what stage and when. However I didn’t take note of this so when I got there I forgot who was playing when and where on what stage. I could have found out but by the time I had searched around looking I would have missed out DJ’s that I wanted to see. So in the end I had to just decide to stay where I was and just randomly come across DJ’s that were playing close to the stage where I was near! 

After being there for a few hours and having quite a few drinks already (plus on the coach down – bottle of vodka between two never a good idea!) things started to get a bit “confusing” so to say. Things that I needed to do became a struggle. To start off with going to the bar and back constantly was a real task, having to make my way out of the crowd then back again to find where my friend was. 

This was okay at time as there was only two of us so near the beginning of the festival we went the bar together then back again to find a spot to wait for an act to play. However as the day went on, we had a good spot and didn’t want to lose it. So we decided to go the bar one at a time. Well this didn’t go to plan as you can imagine! 

I wandered off to the bar to get us some drinks. Thinking all was good, I then decided to head back to where I thought we were stood to give my friend his drinks. This didn’t happen! I l lost him. There was only two of us together so we had no one else to contact. What a nightmare. I did try ringing him but he couldn’t hear his phone in the loud music and crowd so I was now all alone (and even more drunk). Oh no. It then went downhill – literally, from here.

I decided I would just have to wait on my own for a while till I found him. So I thought I needed the toilets, although I didn’t know where these were and I couldn’t be bothered searching around for ages for them, I wanted to get back to the crowd and see the DJ playing that I had gone to watch! 

I then had a brainwave (or what I clearly thought it was at the time), I thought I would just go up this hill of grass and go the toilet around there in a more quiet area. What I didn’t think of what that it had been raining earlier that day and the day before so the grass was already wet. 

Having done what I needed to do I began to struggle to stand up a little, to which I then slipped over where I had just been the toilets and slid down the hill (as you can imagine where I had just had a wee)!. Now this was awful! I felt mucky and dirty and there was no way of cleaning myself. What a mess!

From then I decided to make my way back to the crowd to listen to a few more DJ’s and hopefully meet my friend. (That was a big wish in this crowd!) People were friendly so they did start talking to me however I think it obviously was the friendly drunk talking. Although one girl started talk to which I though she was being quite “overly” friendly with me however I couldn’t tell as I am a friendly chatty person too but I do have a girlfriend at home. 

So when I thought she may be starting to become “too” friendly I told her I had a girlfriend back home. To which she clearly was shocked and disappointed. By this I knew I was in the wrong situation and knew that I needed to find my friend because god damn I knew how much trouble I would be in if my girlfriend found out that to which I thought was a nice friendly girl talking to me was actually trying to make a move on me, I defiantly wouldn’t be getting a happy welcome home!

Then as the night went on I started to search and randomly bumped into my friend which was good for me. We then decided to stay together as we had now by this point been away from each other for a good few hours! This always seems to happen to us at events as well which was becoming more of a regular thing. 

The festival on a whole was a really good time. I did get to see some of my favourite DJ’s who I had gone to see although I didn’t get to see others that I really wanted too as they were on the same time as others and this was a pain that I didn’t know what time and where they were. However from that I enjoyed it loads and would defiantly go back again! EDC 2015 – hopefully Las Vegas this time!'

So now I look back over my time at EDC this year, I found out about skignz and realised just how much I NEEDED it at the event and how much EASIER it would have made my whole time. When I simplify it all down I could have used skignz a lot and knew the whole way around the event. 

For one I could have used skignz to help me know what DJ’s were playing when and where at the event. This way I wouldn’t have had to wait around at time for a DJ I liked to come on and play at a stage where I already was. I could have used skignz to show me where the other stages where and what acts were playing there and at what times. I could have made my struggle a whole load simpler.

Then I could have used skignz for when I lost my friend. Going the bar on my own and saying I will ‘find’ him again in the crowd was never going to happen. If we both had downloaded skignz before we went we could have placed a skign above each of our own heads and connected to each other.

Then that way when I had got the drinks all I had to do was scan my phone across the crowd and I was see the skign above his head and know straight away where he was and I would have been able to find my way back to him as easy as that! Then we would have not lost each other and I would have got into “bad” situations that I really didn’t and shouldn’t have been in! 

Lastly when I think of it my biggest embarrassment and regret was that I didn’t download skignz and skignz up the toilets where they were before I went to EDC. Everyone needs the toilet a lot when they go to any all-day drinking event so really knowing where they are is essential. 

If I had done this and knew where to find them then it would have saved me from falling over in my own urine and save the embarrassment of not looking or smelling too nice and from everyone seeing me like this. 

When I next go to a festival I will defiantly be downloading skignz and setting everything up before I go. I didn’t realise just the potential skignz had and just how much of a great impact it would have on me. I would still have the best time just made a whole load easier so I could enjoy it a lot more and with the people I went with.

I defiantly suggest you download skignz before attending any festival or event as you will see just how much of a great impact it will have on you!

That was a great and funny statement we received from the student who went to Electric Daisy Carnival this year! It sounded like he had an awesome time although really funny. 

skignz is great for everything when it comes to festivals and live events. As you can read from above skignz can be used in many different ways and very useful. It is free to download and very simple to use! You can also use it to help you find where your tent is at a festival as it is very easy to lose it in the big crowd of tents and also to help you find where you parked your car if you drive to the festival!

For further information on Electric Daisy Carnvial please visit their website at 

If you would like to know more about skignz then please visit our website at and don't forget to check us out on a range of the popular Social Media Channels.

Wednesday, 30 April 2014

Festivals and Outdoor Events- From a Brands Perspective!

Now this one is for all of you brands out there. Every brand and company wants themselves to differ from one another in some way. But what can you have before anyone else does and that meets every customer’s needs and wants. 

It is not always about just advertising to customers, you need to engage with them on a different level. Festivals and outdoor events are a massive experience to people every year as thousands and thousands attend festivals and want to experience different kinds of acts and see them live. However they need to have a full great experience no matter what they do while they are there and have an overall fulfilled time rather than just enjoy seeing the acts live that they enjoy.

This could be ANY Festival in full flow - Standard!

Now ANY Festival in full flow - But Informatively Enhanced!
Let me just tell you and give you a short illustration of what a brand would do from their perspective and how they would go about giving people that best experience they can get at a festival or outside event.

"Hi my name is Sam. I am the manager of a large sports company with HQ in London. I am just giving you an example of what I think should be done to enhance a person’s experience at an outdoor event. Now we know ourselves, well I do anyway that when we go to a festival it can be a right pain when you get lost or you don’t know where to go, when you don’t know where your car is or where your tent is, or even the biggest one losing your friends when you leave them to go get a drink or go to the toilet.

Now I know myself that I want to help people improve on this and come to some solution for it. Look at it from your own perspective first, you're at a festival with your friends. Imagine when you need to find your tent when you go back to it, there are thousands of people with their different coloured tents up so it isn't going to be easy to find yours now is it. 

Could you find your friend(s) amongst this mass crowd?
Its the same at nearly EVERY Live Event you will attend!
That's just a small problem. When you get settled into the event and go to see your favourite act on stage, you will need a drink, some food and the toilet. Making more than one journey is just a pain so you will do it all in one time. However where are those toilets at, including the food and even where to get the drinks from; the main part of your festival experience – drinking!

I want my brand to help others at the festival not just advertise to them. Now advertising at a festival is big for a brand as everyone sees it and it increases their awareness of the brand. However that is just advertising to people, it isn't helping them or engaging with them at a personal level creating a relationship to benefit them and benefit the brand also. 

When you think about it should always be a two way street. When brands advertise they need to make sure that whatever they do or how they are doing it is benefiting the customer and person themselves and also benefiting the brand at the same time. Providing a two way street, is the best form of advertising as it creates a great relationship between two parties – the brand and the customer.

Now when I am thinking about it and how I can help people at a festival to not get lost and to find their friends and their tent when it comes to it I need something really spectacular to really expose my brand at the same time as providing help to others.

That’s why I now tell you about skignz. I have come across this great new technology that puts 'virtual signs in the sky' for people to view and use to navigate where they are going. Now you might think, well how is this going to help a person attending a festival or an outdoor event yet also improve a brand's exposure at the same time...?

Well let me tell you. skignz will help a person at a festival or outdoor event as, when they go to the toilet and leave their friends or to even go to get some food, it will be very hard to even find where each place is at this massive event filled with thousands of people. Then when they try to go back and find where they were previously situated, will be even more difficult in the massive crowd. 

Find your friends in a crowd! Simple as that!
Well if that person and their group of friends who they are attending the event with (they can download the skignz app for free, before they attend the event) they can each set up and place a skign above their head (using their phone GPS/Wifi signal  to keep it located above them!)

Now when a person wanders away from the group, they will be able to just scan the crowd with their mobile (through the skignz App) and they will see that personalised 'virtual sign in the sky' above their friends head; now then can easily find their way back to them without no hassle.

That sounds so simple to use and best of all it is free for everyone to download. Other public skignz can also be set up around the event so that whoever does have the app for when they attend the event they will easily be able to find the toilet, food and drinks service sections so that they won't have to waste time searching about and getting lost then missing the act that they most wished to see at the festival. 

These branded/sponsored skignz provide the audience with Real Time Live Information!
Now you know how this will benefit a person at a festival or outdoor event you may think well how will it benefit me by using another company’s technology and enhance the acknowledgement of my brand. 

Well let me tell you how...

The best place to get your brand noticed by a wide range of audience is at these huge events where there are thousands of people who will take notice of your brand there.

Then in the future they will associate the skignz technology or that particular festival / outdoor event with your brand. Now through that brand noticing that a person needs help and how can they go the extra mile to help them shows that customer, that you are taking care of them no matter where they are and seeing to their every needs and wants in that very moment. 

Through getting my brand associated with this new piece of great technology, whenever anyone uses it, they will know that my brand is associated with this and just how much it helped them at that festival/outdoor event. 

Now let's just think of the recognition that has created for my brand! Not just at that event but into the future too. It has also provided that company and piece of technology with wider recognition. Everyone will also be more the wiser about that company and what it offers.

Now through my brand, using the new innovative skignz technology, this doesn't just help the brand at a festival, my brand can use this to create an advantage on any of my competitors who do not use skignz – We will be the only ones! It can always be used to enhance a customer’s experience no matter when, not just at the initial festival.

I read once a customer’s point of view in a statement that said: “A company that takes the time to create a more personal relationship with me instantly gets me attention and my loyalty to that brand, as they are not just advertising to me, they are looking to help me in any way they can and take time to create that personal relationship with me”.

Well that everyone, is what my brand is all about and what skignz is all about. So have a think about it and just how much using skignz can help benefit your brand and help you pass on that benefit to your customer’s, thus creating that more personal relationship which is what we are all looking to achieve"

If you would like to read more on skignz if you are thinking about wanting this great technology within your company and use it to enhance your brand, then please follow the links below and have a read of the company; Even watch a few videos to see just how great and innovative the technology is!