Tuesday, 31 March 2015

skignz: Investment Secured

skignz are delighted to confirm that they we confirmed investment into the company in order to expedite our growth.

We have been working with Northstar Ventures, over the last few months to agree a package of investment that will allow skignz to increase its team, relocate to new premises and increase our activity with a range of clients who we are looking at considerably larger projects with.

Northstar Ventures Image

skignz is now embarking on a recruitment drive to secure a number of key members for their growing team, as well as investing significantly in its User Journey, UX Design, New Website, API and Agency Support Platform.

skignz logo image

The investment was welcomed by Co-Founder & CMO Si Brown said: 

"With this influx of investment it allows us to establish a firm foundation for growth, secure the Patents and rights to the skignz technology platform. Working with Northstar Ventures has also allowed us to measure our progress to date and establish firm goals for the Short, Medium and Long Term futures..."

skignz have been supported and advised by the Particular team and would like to thank them for their continued help and support, Awesome guys who have been invaluable not only through this process but over the last few years.

Particular Legal Logo Image

Further announcements on skignz growth will be made in due course.

If you would like to follow skignz's progress then please see our website at www.skignz.com, read this blog, even sign up for our regular Newsletter. Also we are on most Social Media platforms.

if you are looking for investment at varying stages of your business growth then check out Northstar Ventures at www.northstarventures.co.uk

If you are a Start-up or small tech Company and are looking for proper support in both Business and legal advice then check our Particular at www.particularlegal.com they have offices in both Newcastle and London, UK.

Friday, 27 March 2015

skignz: Pitch@Palace 3.0

skignz won through to this years final of pitch@palace where we were given the opportunity to present to a very esteemed audience of 500+ dignitaries 

This marvellous opportunity came about when the fantastic Ken Valliday at Tech2brand and AdTech_London nominated skignz for Pitch@Palace 3.0 (P@P)

skignz was shortlisted from the original 150 applicants to attend a bootcamp of 42 tech companies presenting for the opportunity to Pitch@Palace.


The bootcamp was held at WAYRA, Telefonica's Accelerator based in Fitzrovia London on Thursday 12th March 2015.

The environment that WAYRA is providing to help start up companies is an awesome eclectic space where people can come together, work privately but also have a central London address that showcases them in the best light.

Boot Camp Video: - https://youtu.be/8rRhPbybCuI

Each of the 45 teams were given 3 mins to pitch with only 1 slide on the screen behind them to support their presentation. With mentors on hand and various presentations from previous winners such as Squirrel and Industry leaders like Jess Butcher, CMO & Co-Founder of Blippar through to engaging exercises with Nottingham University's Business School.

skignz 1 min Video: - https://youtu.be/RckBPpK1it0

The day and we suppose the whole opportunity of P@P is not complete without HRH The Duke of York, who spoke very candidly on why he created P@P? 

What he wanted it to achieve and that the key was not in winning (which we all now is the aim of all competitions); but the key was getting the opportunity to present your brand and what you do to a very high level audience at St James Palace on Monday 23rd March 2015.

With the pitching companies split up into groups for Arts & Design, AdTech (skignz's category), EdTech, EntTech and Retail Tech. Each group was assigned a range of mentors who they could talk to prior to the actual pitching after lunch.

All of the participants, mentors and other guests were given the opportunity to vote and feedback on each of the pitches.

All this prior to the judges lead by HRH deliberating on who they felt was the top 14/15 companies to proceed to the final of P@P.

When the results were read out (in no particular order) skignz was No.13 of the 14 names read out that had been successful.

skignz was through to the Palace!


This was held at the very beautiful and regal St James Palace, London on Monday 23rd March 2015.

The format was the same with the 14 companies only allowed 3 mins and one slide for their pitch. There was a number of wonderful prizes on offer for the overall winner and two runners up.

In addition a 'Peoples Choice' award ran right up till 5pm on the day of the final and all 45 boot camp companies were included in this, with votes being requested through social media.

As you can imagine the surroundings were very impressive, the whole ceremonial and regal feel was everywhere, bit 

We are sure a lot of people who pitched and attended felt the value of the whole event came from the People 'in the room'

HRH has clearly has one of the most amazing 'roleadex of contacts' in the business world.

With these type of connections, even making a couple of introductions is incredible for any business but to put on an event, showcasing a range of companies is beyond comprehension to 'probably' all of the companies who entered.

With an audience that included, Princes's & Sheiks from Saudi Arabia & The Emirates, to some of the most senior people in Facebook and Vodafone; right through to a range of VC's and Tech Investors. 

The opportunities to network were second to none and provided all who attended the platform to be able to speak to people who you could spend a lifetime trying to get in front of and they are coming up to to you and asking more about what you do. 

A very humbling and rewarding experience certainly for us.

skignz was delighted to meet a lot of people and especially some of the other companies who were pitching alongside us. 

It was especially awesome to meet Jessica & Lara (Immerse Learning - www.immerselearning.com), Sean & Leona (PlotBox - www.plotbox.io) and Georgina (truRating - www.trurating.com).

As well as all the wonderful people we met, skignz also had our Deb McGargle (Particular - www.particularlegal.com) who leads our awesome legal team. 

Deb in her 'particular' style worked the room and provided skignz with a range of additional people we can speak to through her networking prowess! 
Thanks again Deb xx

The worthy winners of Pitch@Palace 3.0 were

 - Jukebox - Overall Winner
 - Grabble - Runner Up
 - OpenDesk - Runner Up
 - Team Turquoise - Peoples Choice Award

So although skignz did not win, the benefits of the exposure of skignz not to the audience in the room, the other contestants but also over social media and beyond is immeasurable.

skignz are delighted to say that we have already engaged with a range of the the companies who pitched alongside us to see if we can work with them as well as a range of VC's, Investors and Global Brands. 

We will update you on our progress as and when it happens...

Finally we would just like to the thank HRH The Duke of York and his wonderful team for everything they have done surrounding this event, at the event and boot camp. 

Also HRH, for missing his daughter Princess Eugene's birthday although the audience did surprise her with a cool video link up over Face Time.

We really hope going forward we can provide them with success stories born out of this event. if not then we can at least acknowledge the part they have played in skignz progress and we do hope will continue to stay engaged with us as we seek global domination with skignz.

If you would like to know more about Pitch@Palace then please visit their website: www.picthatpalace.com

As always if you wish to find out more about skignz, then please either visit our website www.skignz.com or check us out on our various social media channels.

Tuesday, 24 March 2015

skignz presents at ValleyWood

Earlier this month skignz was given the opportunity to present to a range of brands from across the world at ValleyWood in London, UK

ValleyWood is a 3 day event bringing together the various clients and partners of SMG (Starcom MediaVest Group). Staged in London at The Trampery, Old Street, Shoreditch.
Pace + Purpose Image

Valleywood 2015 was held between 18th-20th March 2015. 

Speakers from brands such as SKY, Acxiom, Starcom Mediavest, Cineworld, Facebook, LinkedIn, Freemantle Media, Universal Pictures, YouTube, Novartis, Yahoo, Bauer Media and a range of other brands... including skignz! Yea!

Many other global brands were present in the audience picking up tips, ideas and knowledge from the awesome array of speakers.

skignz provided a presentation based around our technology platform and how it can help brands, regardless of their chosen audiences. 

We demonstrated that regardless of their sector, skignz can enhance who they communicate with customers in a way that's fresh new and innovative.

The Trampery, Old St - Drugstore Photo of Main Entrance
              Trampery Brand Logo

The fully customisable skignz Technology Platform allows brands from any level of Car Maker, through to Cosmetics Companies, across to Airlines and Soft Drink companies.

SMG skignz image
There was a lively discussion afterwards in the Q&A session with many brands asking for more specific examples of the flexibility skignz provides, the Eco-Credentials, Multi Lingual options and the global & brand scalability benefits.

A few brands asked how skignz could be used in marketing and communication campaigns either as a marketing channel or as a whole campaign centred around the skignz tech. Yet one or two brands were looking into how skignz could help them deliver services in a whole new way.

Further conversations after our presentations suggested that one or two of the global brands present saw the skignz technology itself becoming a fundamental offering in their current repertoire of options for their customers. 

One key thing for them was being able to access digital content in an innovative way that is both mobile and scalable yet can be integrated at many different levels of their brand, product and/or service.

Inside the Trampery Photo

All in all and exciting day with no less than 5 follow u meetings with brands about specific projects.

We would like to thank SMG for the opportunity and look forward to working with more of their brands on some really interesting briefs.

Inside the Trampery - Seating Area Photo

For more information on Valleywood 2015 take a look at the event website http://valleywood2015.com/web/

As always for more information on skignz please check out our website www.skignz.com , register for our newsletter, keep visting this blog and like, tweet etc... on our varying Social Media channels.

Wednesday, 4 March 2015

Festival Goers - It's That Time of Year Again

Yes that’s right, the time of year is now coming around again where all festival dates and tickets are released. Oh the excitement!

Just imagining which one you will be going to this year, or how many rather than just the one is a great thought, so let’s hold that for a minute and give yourself a moment to admire the madness you will be attending.

skignz done a bit of research to see what the top 10 festivals are this year that people will be attending. This is what we got:

Download Festival 2015

Wireless Festival 2015

Reading Festival 2015

Leeds Festival 2015

Calling Festival 2015

EDC Festival 2015

Creamfields Festival 2015

Glastonbury Festival 2015

V Festival 2015

Ultra Music Festival 2015

Now are you attending any of these? If you are you know how crazy, packed and fun they will be. 

However through all that fun you will want to make sure that whilst camping out, drinking and partying you will need to make sure that you can find your friends, tent, and stages and drink bars very easily, as losing any of these will defiantly be a drag to the festival experience. 

So how can you make sure that you will not happen to be in any state where you cannot find your friends, tent, and stages and drink bars? The answer is skignz

skignz is a free app that you can download to your mobile device. It uses augmented reality and GPS to allow you to place skignz wherever you are going and then easily direct yourself when you arrive at the location.

Now that probably sounds a bit confusing to you, well here is a little example of what skignz can do. 

‘Once you have downloaded the skignz app, you and your friend’s can all add each other and join together on skignz. Then you can place a ‘virtual’ skignz above your own head. Once you have done this say you are at the festival and you are all dancing away and your friend leaves to go and get a drink, now finding them again in that massive crowd is going to be a struggle. 

Well what you do is open up the skignz app on your phone, scan the crowd and there you should see a little floating skignz above your friends head telling you where they are and how far away so you are easily directed to them. How simple is that?’

With skignz, you can also pre place skignz on your online account through a Google maps interface with the free 3 skignz you get at the beginning of signing up. So say you pre placed a skignz before the festival and you placed one above the stage you want to see your favourite act playing, one above where your tent is going to be and one above where the bars are, you will easily be able to find your way to and back from the bar, to the stage where you want to be and back to the tent at the end of the night when after a few drinks finding your tent will seem to prove a little difficult! 

skignz can help make sure your festival experience is fun and you get the most out of seeing the acts you went to go see and not spent a lot of the time looking for others or getting lost. 

So why not download the app through iTunes or Google Play before you go and have a little play about. You can get used to it and then be ready to use it for the festivals you will be attending this year. The line-up for each festival looks awesome at the moment so you really don’t want to missing the acts and spending time wandering about hopelessly. 

If you would like to download the app through iTunes then please click here.

If you would like to download the app through Google Play then please click here

We hope you have a great time at your chosen festival this year and please if you manage to get any pictures of skignz then don’t hesitate to share them on our social media pages and tag us in them! 

Have fun festival goers 2015! 

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on a range of the popular Social Media Channels.

Sunday, 1 March 2015

skignz Developer Site

Recently skignz decided to have a think about how we could allow other app developers and integrators to understand and get the chance to work with skignz to get used to our technology. 

Well after thinking what we could do, we decided to create an interface so that other app developers could launch the skignz app through their own app themselves. 

The site has been launched and you will be able to find it here 

The site provides information for those wishing to integrate the skignz geo-located augmented reality viewer app into their own app.

If you are regarding more information on more advanced integration then please see below. 


For example: skignz to display a 'Done' button which, when pressed, causes skignz to relaunch your app.

By 'more advanced integration' they mean that, if your app is considered suitable (no adult content) they'll give you a user code, which you embed in the URL scheme. Pass that and your own app URL scheme and the skignz app will provide a 'Done' button, which, when pressed, will launch your app again.
It works well.

More integration options are in the pipeline and they're busy 'running catch-up' with the Android version to get it in line with the iPhone version.

However you can find more information and all of this on the developer site. http://www.skignz.com/developers.htm.

If you have any comments, questions or special considerations please contact gary.baker@skignz.com.

If you would like to know more about skignz then please visit our website at http://www.skignz.com and don't forget to check us out on a range of the popular Social Media Channels.