Showing posts with label OUTDOOR EVENTS. Show all posts
Showing posts with label OUTDOOR EVENTS. Show all posts

Thursday, 29 May 2014

Using skignz at Live Motor Sports Events

Summer is virtually here, the bad weather is going and the sun is shining, good times are getting planned and we are now officially into ‘British Summer Time’ 2014.

You will have your favourite hobbies, days out and events planned that you wish to do. Years from now you will have that great memory, maybe a song, and certainly pictures to remind you and take you back to a specific time and place during the summer of 2014.

Many of you will get these memories from attending Live Events, Motor Sports etc...

Let us set the scene...

You along with friends/family will set off for a live motorsport event this summer and you will arrive after (in most cases) a long journey in a car, van or coach. 

Skipping forward past finding a place to park in the middle of a field and getting yourself through the entrance into the event before grabbing a drink and go for a look around, find out what's going on and where?

You finally get your drinks and you then settle in, relax, in order to soak up the atmosphere and enjoy the entertainment of the day.

Sound's perfect? This to most is the usual journey each of the millions of people will make this summer to attend the thrilling exciting live motor sport events on offer.

Now you have sat and enjoyed this show for a while and you fancy another drink or how about something to eat?

Where are the refreshment stands? In fact where are the toilets as you don't fancy making two trips! 

As with the majority of people, finding the refreshments and toilets is one thing! 

But finding your way back to where you originally were! Now that’s a whole new level of stress and hassle!

Going through your mind is no doubt a few or all of the following:

- How will you get back to where you where?

- How do you find your friend(s)? The proverbial 'needle in a haystack'!

Unless your friends are 9ft tall and everybody else is under 5ft tall, you are going to struggle! Add in the feeling you get after a couple of drinks and your orienteering skills are not the sharpest they have ever been! You feel a bit disorientated.

Is there a solution? Other than carrying around a massive sign or a flag saying 'I am here!'

What happens if everybody does the same thing, you are all right back to where you started, looking for a 'Needle in a Haystack' springs to mind.

The solution has arrived and does not require you to carry anything more than what you walk around with in your pocket every day - a smartphone or for events like this you may take a tablet with you.

Lets go back to the point where you're stood looking for the refreshments stand and toilets. Now open up your smartphone/tablet and click on the skignz App!

Now 'Pan' your phone around as if you were videoing the crowd!

As you do this and as if by magic, little 'virtual signs' will appear above the toilets and the refreshment stand. Pan further to see what is on next and to allow you to keep track of who you are watching, which car you are keeping an eye on? Use the pinch on your phone to zoom in and out on each skign, press the skign on your screen, a short press activates some relevant content, a longer press reveals how far away that actual skign is located!

How about getting yourself some vouchers or offers to the next live motor sports event, just click the image on the left hand side and you will be taken straight to the site where you can access these from and download them right to your phone.

So back to your little mission to get a drink and something to eat, visit the toilet while you are there.
You have used skignz to find each of these locations.

This type of skignz can been provided by the live motorsport event producers or their sponsors to help you find your way around the event and make your life easier, while enhancing the whole experience.

Now you have been to the toilet, bought your food and drink and you want to find your friends?
This is where skignz really becomes your best buddy!

Hold up the phone again and pan across the crowd and you will see 'skignz' above each of your friends heads! You will only see there’s because like with other social media channels you are only linked to people you know or want linked to you!

Now if they have a great big skignz above their head - is that not the easiest way to find them EVER? Theirs and your personal skignz will have a picture of you, your name and a little comment - like a 'tweet' or 'Facebook status update' on their skignz!

Not only can you find your friends, but also each one is personalised to them!

We at skignz though want to make finding ANYTHING! Easier...!

So we have included in the free to download App, the ability to 'drop a skignz or arrow' over your car or coach you travelled on (remember the thing you arrived in and parked in a sea of cars and coaches earlier - you will need that to get home!).

So now, not only do you know where you parked (ready for quick exit to beat the traffic), where the toilets, food, drinks and who's on next and at what time... download their vouchers/offers at a good price, right to your handset, even where the charging points are so your phone does not go dead!

How much of an improved live motorsport event experience is that?

Motor sport events, live events and even places such as festivals are the easiest place in the world to get lost & lose your friends!

You dont have to worry about getting lost, finding anywhere specific, losing your friends? skignz is not only helpful, insightful and interactive, is also great as a safety device.

Getting lost is a horrible feeling, losing your friends and wandering around aimlessly for hours is no fun, after all you came with your mates to have a good time - mostly together, because an experience shared, is so much more than one you experience on your own!

So why not download the skignz app if you are going to a motorsport event, festival event or any other live event? Even if the venue has not heard about skignz or got their event environment skignzed up!

Get your copy of skignz now:

You can do it yourselves between you and your friends! Even if you only use it to find each other when you get lost, find your original seat or car!

Surely thats gotta be worth 10 seconds of your time download a simple little app that could be the coolest thing on your phone this summer! It certainly will be for those people when they get lost and they will!

Enjoy this summer, enjoy the motorsports and other live events, but enjoy it more, knowing you have a little app on your phone that can help you navigate around a strange place, find your friends and find your transport home, because if you don't find that, you won't get to go to anymore events this summer!

Bring on the summer of 2014 - When you hear the new Calvin Harris song 'Summer' and you and your friends have all downloaded skignz to see what its like?

We are sure from now on you will remember the summer of 2014 as the 1st year that you used skignz!

Get your copy of skignz now:

Please also check out the rest of our blog, YouTube videos and social media sites using the links below.

Wednesday, 30 April 2014

skignz enters the grown up world of online dating

As part of skignz business development and marketing strategy, we are constantly looking at ways to reach our target audience with an almost sniper type approach rather than the scatter gun approach employed by most brands!

Many types and versions of online matching services have been developed in many sectors, especially personal dating sites, and even companies such as eBay and Amazon, who are matching products to customers. You may ask why is this relevant to a company like skignz!

As skignz is a digital platform in has a considerable amount of different audiences and possibilities for the use of its technology so where do we start in attracting brands to use our platform, what sector, what industry and for what part of skignz will we promote!

We have spent considerable time, focussing in on certain markets and different members of the skignz team and making good progress, however one key area we feel skignz lends itself to is Live Outdoor Events. We have blogged previously about the use of skignz at Festivals, Concerts, Sporting Events, Trade shows etc... bringing us a certain level of interest.

We have now agreed a deal with what we feel is the closest thing to online dating for skignz. Matching our technology and the newest of marketing channels with Brands, media Buyers and agencies all looking to get the edge for their clients, for their brand above and beyond their competitors. is an innovative platform set up by industry professionals for industry professionals, to help those with the budgets, desire and aspiration to marketing their brands in the most innovative and relevant way with the companies who provide a serive for the brands to reach those chosen audiences.

One of skignz Case Studies on
skignz is in the process of developing a number of case studies of what skignz is doing, can do in the area of outdoor live events.

Once those are in place we will be matched up to those seeking what we offer, even though they don't know it yet! This is the secret formula, the magic held within

Media buyers and brand managers are able to enter set criteria that opens up new possibilities for them when looking to place and spend budgets on activity for their brand or clients brands. 

Due to skignz unique offering, we will become visible to a whole new audience of people that are looking for that something different, that something fresh and new, but don't yet know what it is?

Over the coming months skignz will be working with the Team in a number of ways to expose skignz and its capabilities to the worlds Brand and Media Buying agencies. This we feel will not only raise the profile of skignz but will also allow the brands to communicate in a way never seen before, but also and more importantly add value to their audience by creating and enhancing their experience.

By using the skignz platform, a brand can, by creating a fully branded up 'skignz environment' at a festival, concert or other live event. That brand can enhance the visitors overall experience by helping them find their way around the event, by finding their friends, understand who is performing when and where and even finding their tents and cars!

All the time solving a number of very simple issues visitors have but have never been resolved until today!
We will over the coming months be reporting on our progress with and how our new relationships are going? whether the intros only turn into a 1st and only date or whether or not we get follow up dates, even a longer term relationship! 

We can safely say skignz is not talking marriage at this point but maybe in a few years time if the other partner is the right fit? In the mean time we will flirt and date with potential suitors, looking for the best mix!

"GetMeMedia is the place for brands and their agencies to find marketing ideas, media and sponsorship solutions. It's a totally FREE service for brand managers and advertisers!" Pete Davis, Managing Director - GetMeMedia

For more information on skignz please visit or if you would like to download the app for yourself, please visit

If you would like to know more about then please visit