Showing posts with label Chief Marketing Officer. Show all posts
Showing posts with label Chief Marketing Officer. Show all posts

Wednesday, 6 August 2014

Commonwealth Games - Glasgow 2014

With the closing ceremony and the opening one for that matter, still fresh in our minds, we would like to reflect on how successful the event has been.

From a games perspective it seems this has proved to be one of the best Commonwealth Games ever and especially for Scotland and more importantly the people of Glasgow. 

Glasgow and the rest of Scotland place their people right up there with Whiskey and Golf as their key exports and few would disagree

However over the years the whiskey and golf is sampled regularly however to sample the collective spirit of the Scottish only comes around every now and then! Normally the 'Scots' qualifying for a FIFA World Cup or European Championship.

These games provided the audience of the whole Commonwealth and beyond through all the usual communication channels, TV. Internet, Mobile etc… like they have never previously experienced. 

The scrutiny was even more enhanced due to London’s successful hosting of the recent Olympic Games in 2012.

We are sure most who attended or watched on TV saw a different type of games but certainly not an inferior one. 

Also well done to England who topped the leader board for their incredible medal haul, the first time for 24 years. Well done Team England!
From a skignz point of view, the games afforded our CMO the opportunity to go back up to Glasgow for the first time in over 20 years. 

With an full agenda for the Commonwealth Games, Commonwealth Business Conference, Royal Reception and a number of client meetings and live demos of the skignz technology.

The route up took him back up on the same journey he tread as a wide eyed 16 year old, making his way in the world of Football... (Soccer to our friends in the USA).

Si Brown said: 
"Glasgow as a whole has changed significantly, even the drive up from the NE England, taking the same route as over two decades ago has been transformed, certainly North of the Border by the vast numbers of ‘Wind Turbines’ covering the horizon, from the hills/mountains to the east, across to the western seaboard, where more appear offshore.


Once in Glasgow the development and transformation has been immense, from a heavy industrialised city to one of culture, awesome modern and contemporary architecture mixed in with the heritage sites across the city, to the infrastructure projects in and around the key urban areas.

One thing that had hardly changed if at all was when I visited Fir Park, the home of the wonderful Motherwell F.C. 

It was like going back in time as I turned the corner to face the ground. Very little had changed in my mind although I’m sure a lot has.

The ground is still ‘a ground’ in the old school term and not either morphed or relocated in to a new shiny stadium. 

There was two nice a touches that meant a lot to me personally was remembrance of two former great MFC (Scotland Internationals) players (who sadly died very young in their mid to late 30’s) both left wingers as well, by naming two of the grounds main stands after them.  

The wizard that was Davy Cooper (Scottish Juninho) and the lovely guy that was Phil O’Donnell both of which were at the club back in the early 1990’s when I was there."

Back to the reason for skignz being in Scotland after that trip down memory lane. 

One of the ways skignz aims to become a market leader in providing real time information regardless of your location is by engaging with various sectors and prominent companies and market leaders in those specific sectors to work in partnership to help develop the skignz offering.

One of those partnerships that is currently being developed is in the global major sporting events sector. So FIFA World Cups, UEFA Championships, Champions League, Europa Cup, the Olympics/Paralympics, Formula E, Cricket, Tennis, Horse Racing Golf etc…and of course the Commonwealth Games.

Billions of people attend these live events all over the world from the annually and biannually run events to the global greats such as the Olympics and the FIFA World Cup coming every 4 years. 

skignz is working to become the ‘default’ way of helping people find their way around these global events, to access relevant real time information when and where they need it, through their mobile device.

As an armchair supporter the quality of information that you can access through your TV, website etc.. is phenomenal, however the real time live experience lacks ‘replays’, in game betting/gaming, fan/broadcaster commentary.

skignz provides the answer to this and as the skignz technology is more widely used the scope of information will increase. For those of you in the UK that can remember football on the terrestrial channels and how it changed when Sky Sports arrived! Now think 20 odd years ahead to Sky's offering now compared to those early days – it has transformed how we watch live sport with uber finite analysis, stats, replays, simulations, different camera angles, fan zones etc…

It’s been mooted that the reason for the decline in live attendances  (apart from the increase in price) has been the comparison with the experience you get by watching the same game in your own home, pub/bar or on the internet versus the live experience cost etc…

skignz will not only help the live audience access more information and data whilst being present but will help them in and around the area with additional content – help them find their way about new stadia, tracks, etc.. 
So it acts not only as a Way-Finder/Map but then becomes your source of relevant content about that specific event.

Bringing you back to the games in Glasgow, skignz ran a number of demo’s and tests in order to showcase to a number of audiences the capability of skignz, it was brand related to the current games, with a few extras showing the possibilities in taking skignz to different levels and also about how content can be audience specific – Adults, Children, Teenagers or even Staff, Security, VIP’s, Sponsors, Partners, Trainers, Coaches and even the Athletes themselves.

This content was broken up into various channels and placed at a number of the key locations the games were centred around. The audiences that got to experience skignz comments included:

-       “blown me away”
-       “does what it says on the tin”
-       “offers so many possibilities”
-       “fits perfectly with the branding”
-       “reaches and engages anyone and everyone who comes to the games”
-       “you can easily see how skignz can work, at any event anywhere in the world"

The extra work also seemed to ‘hit the spot’
show casing how skignz can be expanded on 
to not just be signs in the sky but using the 
official games mascot ‘Clyde’ the skignz team 
placed a few of this little guy in his different 
sports across the venues! This created a 
different way to interact with the skignz and 
for a different purpose.

All of this support and feedback has been very encouraging for the whole skignz team and the few bits that made it onto Social Media also seemed to be very well received.

So where are we now?

The skignz team are working on a number of fronts with interested parties to see how best to integrate skignz into the future global events, we anticipate that a number of slightly smaller and more annual events will get the ‘skignz treatment’ first with a view to developing a model ready to be rolled out for the next major events from 2016.

In the meantime, please keep an eye out for skignz coming to a sport near you, or even you near that sport! Using skignz to find your way around and access content in a whole new way!

All on a free app that you can not only use to access this content, but you can also help contribute towards by creating an account (also free!) and place your own content!

Happy Live Sports skignzing….

If you want to read more about the Commonwealth Games in Glasgow, Motherwell FC, FIFA, UEFA then please take a look at the following links:
or more about skignz then:

skignz website:

discover skignz website:

Friday, 31 January 2014

The Teams Work - Si Brown

Hi I'm Si and I'm one of the Co-Founder’s of skignz but as well as helping come up with the wonderful creation that is skignz, my day to day role is Chief Marketing Officer.

Fat Boy Slim
I'm responsible for the brand positioning and marketing strategy for skignz. Once we established the positioning of skignz (where it fits in the world) and established a marketing strategy and delivery plan, I'm now busy delivering that strategy through a well-structured plan.
Rock in Rio 2014, Preparation

Many of the skignz team feel I have the ‘rockstar role’ at skignz as I seem to be out and about all the time! Meeting with potential clients, giving presentations, travelling across the globe and talking to some of the world’s most famous and well-known brands.

So True...
On the surface it sounds like a dream job and in the most part it is my dream job, I get to visit some awesome places, meet some fantastic and very interesting people whilst showcasing skignz to them.

Most Contagious 2013
However below the surface are the parts that people don’t see, which are the long hours spent, in the car, on a train or plane, waiting in departure lounges or on freezing cold train stations.
Copacabana Beach, Rio de Janeiro
Chasing across London on the Tube like my life depended on it to make appointments. Getting to a location after 3-4 hours of travelling to find that 6 out of 8 scheduled appointments have cancelled and you end up spending most of the time, trying to get to see other people and sitting in Costa or Starbucks for the free Wifi.

However the good does far outweigh the bad and because of this, no day is the same! Even in the office I have a multitude of things to do from my client correspondence to briefing in the audio visual and creative teams for the latest promotional video production or working with our marketing team to develop the content for our blog, website and social media channels.

skignz in action
On top of my ‘day-job’ I work closely with skignz’s other co-founder and CTO Gary Baker on setting the business goals, administrating the company and delivering the dream that is skignz.
Outside of skignz I spend most of my time with my family and friends.

Future M'Bro FC stars
Being a taxi to my 5yr and 7yr old daughters, taking them to dancing, swimming, ice skating, gymnastics, football etc... and enjoying nights out (very occasionally) and nights in (gorging on box set series) with my wife.

Along with a number of my friends and family, I’m a huge football fan and a lifelong follower of Middlesbrough FC. I also enjoy mountain biking, golf, reading and architecture. The latter two I always try to indulge myself with, by taking in as much as possible during my work travels.
Even the most famous have hear about skignz...
UKTi - Great Britain Campaign in Rio

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