skignz CEO, speaks at the Houses of Parliament

India Technology Summit – Presented by Kosta from Empact – The startup super connectors.

We were proud to be part of this Technology Summit that was hosted at the Houses of Parliament. Where our very own Counder & CEO, Si Brown, had a chance to air his views on technology and its future, plus engage with some powerful leading figures. 

Following the successful hosting of 19 summits at the UK Parliament over the years and having engaged around 2700 delegates from more than thousand organisations, Europe India Centre for Business and Industry, supported by Sivaleen Inc and Empact Ventures, organised the 'India Technology Summit 2017' 

The event is designed to discuss, promote and talk about future developments for companies that are involved in Internet development, Artificial Intelligence, Big Data, Fintech, Electronic Systems, Communications, Cyber Security and Retail Security. This summit attracts technology experts, technology companies from the UK/Europe and India, policymakers from UK and India, British MPs and Member of House of Lords and other leading invited guests.

In addition to these interesting technology companies, there were also around 5-6 British MPs who attended. 

So you can imagine, it was a wonderful experience for both Si and Alan Clayton, skignz's Global Communication Manager, to attend this prestigious event and have a greater of understanding of what is actually happening in all areas of the internet world. A huge honour was Si being invited to speak on two panels; The Investment Panel and The Next Best Thing Panel. 

Si was personally asked to explain the difference between AR & VR. He proceeded to asked the 70+ delegates to download the skignz App and view some of the content placed around the Houses of Parliament. Companies such as, Pizza Hut, Jaguar Land Rover, Santander, Hay Group were also asked to speak. 

If you'd like to know more about the summit, who attended, the aims and objectives and whether you would like to be involved, you can read more details here.

And we proud that Si has since been invited to speak at a further summit at a venue still to be disclosed in Russia. We will keep you posted on this awesome news.

If you would like to find out more about skignz, please follow us on the usual social media channels.

skignz is speaking at the largest location-based brand marketing event

We are proud to announce that our CEO & Founder, Si Brown has been confirmed as one of the 'Awesome Speakers' at the Retail Loco Event, held in Atlanta.

This is the largest location-based brand marketing event hosted by the Location Based Marketing Association.

This two-day event gathers together some of the biggest players in the AR/VR field to share best practices, explore the 'location cookie' and discuss the future of location-based technology.

skignz has been asked to take part in a distinguished panel conversing around VR/AR in Retail. 

Other members of the panel are also among some of the key leading digital marketers, from global brands such as, Coca Cola, Costco, NEC, Google and so many more.

See here for more details; the schedule, the speakers and register for your tickets.

We hope to see you there!

If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels

Featured in Skift Article on how AR will Impact Meetings & Events

It was great to be featured in this great article on skift - we have been showing the world how AR can have a huge impact on meetings and events for a few years now.

We were extremely pleased to be acknowledged in this insightful article.

skignz has been involved in some major events across the UK and various other locations across the globe, where the use of the skignz technology has had a magnificent effect bringing a huge amount of excitement to many events.


You can find more details on the below events we have helped to enhance below through using the skignz AR Platform:

• Goodwood Festival of Speed (Goodwood, UK)
• The STA Awards (London, UK)
• 2016 Olympic Games (Rio de Janeiro Brazil)
• SXSW (Austin, US)
• Choose:ATL (Texas, US)
• Pride (London, UK)
• 2014 Commonwealth Games (Glasgow, UK)
• Pride (Atlanta, US)

If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels

Un-Augmented Reality:

Tales from the AR Trenches
by Si Brown, Founder & CEO, skignz

Long time readers of this blog – friends and family of skignz – know I’ve been pursuing the very real dream of making Augmented Reality easy, fun, and useful for the masses.

In the beginning, finding articles on the topic was as rare as finding Venusaur, Blastoise, or Charizard in Pokemon Go!. (Of course, back when we started, there was no Pokemon Go!) Try as I might to find something tangible, most of the articles were related to the promise and potential of the technology.

As time passed, it got a little easier because 'the space' was heating up. However, we still couldn't find much in our specific territory. (Don't get me wrong...that's not a bad thing!). The growing amount of information was about AR triggered by images (e.g. a QR or UPC code) or 'features' (e.g. logos or open spaces in a kitchen to place an augmented microwave). 

While location-based (what we use) is another known trigger, it’s surprisingly rare. In fact, we studied the 109 applications in Super Ventures AR Landscape and could only find a couple of possible examples.

Then came two thunderclaps: Pokemon Go! and Apple’s AR kit announcement. 

Boom. Boom.

Pokemon Go! was indeed the game changer that it gets the credit for. It taught us all lessons about the possibilities and established a credible example of how a niche technology could explode into the main stream. ARKit clearly will do all that and probably more.

Add Facebook’s pronouncements and you might think skignz would want to crawl into a virtual cave. 

How could a small angle-round startup possibly compete? This is how:

* We use 'geofencing' in a very different way than all other location-based experiences (AR or other)

* We don’t place content in the App (we’ve <5 MB on your phone vs +300mb for Pokemon Go!) Take a look for yourself www.skignz.com/download 

* We have real use cases under our belt and a growing sense of what works (and what doesn’t) for our particular flavour of AR see www.skignz.com

In addition, those same longtime readers know skignz has been identified by some of the largest brands in the world (Coca-Cola, IHG, Cox Enterprises, Porsche, to name just a few) and have selected us to be part of The Coca-Cola Bridge Community program. That prestigious recognition gives our partners the opportunity to bring location-based AR to the masses.

For this we offer our very real thanks to the teams at companies like Apple, Niantic and others for doing what we couldn’t do by ourselves: Make Augmented Reality a 'reality'.

Credit: Apple's WWDC 2017 KeyNote

If you want to find out more about skignz, then please visit our website (www.skignz.com) as well as the usual social media channels.