Thursday 25 July 2013

Sky-nz, Skignz or Skins?


Sky-nz, Skignz or Skins?

We all have a little difficulty pronouncing words from time to time.
Tomato; tom-A-to, potato; po-TA-to are commonly pronounced in the wrong mannerism. The famous Primark; PrEmark debate is just one example of where pronunciation of a brand name throws people off. How much does this matter?

We’ve done our research and found that popular footwear retailer ‘Schu’ also faced pronunciation difficulties in the introductory stages. However overcame these as the brand became more established with its' customers.

Regardless of the way a company is pronounced we feel a strong brand speaks for itself. We all know we can grab a bargain at any Primark store - some even calling the high street retailer Primarni; to reflect its great quality goods with an affordable price tag.

We at skignz feel, alike to Primark, the quality of the technology and capability of our app will speak for itself. However for all the intrigued users out there the correct way to pronounce skignz is [sky-nz]. The clues in our strap line: Skignz - Your signs in the sky.

Here is a example of how skignz will be seen in the dictionary:


SKIGNZ
[Sky-nz]
noun, plural skignz’ es (especially collectively) skignz for 1.

1. An abbreviation of the words signs in the sky.

2. A company that is set to revolutionise the world.

3. An application that put viral signs in the sky via a mobile device.

4. A new cost effective marketing channel.

Should you wish to talk to skignz to find out how skignz can help you with your companies/organisations communications please email us on discover@skignz.com

2 comments:

  1. hello, thanks for the Twitter follow.
    just a headsup : you use both Skignz and Skigns ("We at skigns feel, alike to Primark") in the above post.
    I'll download the android app and try out, cheers.

    ReplyDelete
  2. Hi Mark,

    Thanks for the update.

    Hope you enjoy the app!

    ReplyDelete