May 2017, took the skignz UK team to London to partner with this year's Sports Technology Awards (#sta2017) and wow!
What a A-listed spectacular event it was with some amazing sports personalities attending, such as, Barry McGuigan, Martin Corry, Marlon Devonish, Kelly Sotherton, & Gemma Morris to name but a few.
STA Awards Director, Mark Hunter, explained:
'The Sports Technology Awards is a unique celebration of innovation in sports globally, as such, our audience is highly sophisticated so each year we face a challenge of how to impress and engage them in ways they’ve yet to see. We had seen some creative yet practical uses of AR so decided that this should be one of the technologies we embrace this year and the response has been phenomenal.'
Alan Clayton, skignz Partnerships Manager, said: 'It’s exciting to work with prestigious brands like The Sports Technology Awards, especially when we are given the opportunity to demonstrate how practical, yet playful augmented reality can be. AR can be dismissed as signs in the sky but they can also be fascinating portals to more information and provide a highly effective and engaging way to inform audiences.'
For skignz, the project started months ago, augmenting the shortlisted companies invitations outside their office environment, which then allowed users to press a link through to the STA registration page.
100's of individuals within the nominated companies downloaded the app to view the invitation and got a sneak-peek as to whether they was shortlisted or not. Ahead of everyone else who would have found out the next day via the STA website.
Social media was going crazy with the companies posting images of their invitation outside their office and within the office itself.
So characters and ships were seen flying around the Roundhouse and life like size characters being found and photographed within the ceremony room.
Prizes were offered for the best picture entry on Social Media.
Back to the serious stuff, with Mark Chapman (Chappers) presenting this year's awards it was down to him to explain how skignz was used and the channels of content that were available during the awards evening. Some channels consisted of AR Table plans, AR Running order and AR menu, all of which were interactive linked to the relevant information.
The other Channels were Star Wars as previously mentioned and a channel dedicated to the winners, where the content was placed live on the evening and linked through to a video explaining and showing why they were the winner of their award.
The awards were a huge success and our congratulations go to all the winners and the shortlisted companies for getting so close in this prestigious and competitive awards.
If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels