skignz launched the partnership with the Atlanta Braves (MLB) last month, at The Battery in Atlanta.
It's a mixed-use development adjacent to The Braves’ SunTrust Park, in AR.
Using the skignz app, visitors coming to ‘The Battery’ to attend a baseball game, eat or shop can locate different venues, see parking options and get previews of special events.
According to Greg Mize, Atlanta Braves Director of Digital Marketing,
“This type of location-based AR is a first-of-its-kind offering. Chop Fest is a family-friendly celebration of all things Braves and although the weather tried its best to dampen spirits with a lot of rain, the day was still a huge success, and a step forward for skignz”.
During Chop Fest, the skignz app showed many of the AR skignz that will be present all the time, such as, markings of restaurants and parking garages, as well as event-specific signage.
For example, there was an indicator showing the time and location where ‘Braves Alumni’ would be signing autographs.
Attendees could check when they should show up to meet their favourite player and follow the app to navigate to exactly where he would be.
skignz own Jamie Clarke, said that during Chop Fest, attendees were directed to download skignz from an in-app pop-up in The Battery’s own app.
“Imagine cutting 10 minutes off the time it takes you to find the parking garage you left your car in, or knowing exactly where the restroom is when the kids are crying”
Following our time in the 2017 Coca-Cola Bridge Community Commercialization program, the skignz team is working on a lot of additional corporate pilots.
If you want to find out about what we are doing then please keep an eye out for the updates and changes either through this blog, our regular skignz Newsletters or any of our Social Media channels.