skignz @ SXSW 2016

skignz will be providing a 'skigned environment' right across SXSW in Austin, Texas, US.

This will be a world first for SXSW, as visitors will be able to use the FREE skignz app to access 'virtual signs in the sky', helping them to navigate their way around as well as interacting with the skignz for further information and in some cases 'offers'.

skignz is so simple to use and the essential app for SXSW 2016.

If you don't currently have skignz then please feel free to download a copy (it's only very little at 1mB file size) of the skignz app for IOS or Android.

You can also scan the QR code (shown below) or on one of the many stickers across downtown Austin...

If you would like to come and talk to our guys then we will be in the 'Great Britain House' as one of the UKTI Tech Ambassadors.

They will be on hand throughout the Interactive show to demonstrate skignz, and how it might be applicable to your business or even for your own personal use...

Whether you want to use skignz to visualize your 'geo location data' and make it more accessible and useful, through to using skignz to find your friends in downtown Austin during SXSX?

All events are taking place at the 'Great Britain House' (206 East 4^th Street, Austin, Texas. (AKA Wanderlust Yoga) 

Please note that the 'Great Britain House'  is open 11-14 March from 9am-10pm daily

Just look for the skignz (just like below)...

For Further information on SXSW Interactive please visit: http://www.sxsw.com/interactive

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

What's happening in the AR Market?

Over the last 12-18 months you may have heard and read an awful lot about VR (Virtual Reality), especially since Facebook bought Oculus Rift for $2billion. 

Many of the world's biggest tech hardware & software companies are developing alternatives with VR Headsets ranging from a few thousand dollars right down to google cardboard.

The headline have been dominated by VR. What it can do? How it's developed over the last year or so and how it will change certain sectors / markets / industries.

However with skignz being an AR (Augmented Reality) company we have been taking a keen interest in our own market. If 2014/15 was all about VR, then 2016 onwards will be dominated by AR.

Yesterday blippar announced a further $54 million investment (Series D Raise) on top of the $45 million (Series C Raise) they raised exactly 12 months ago, making them one of the world's biggest and dominant forces in the AR market.

The blippar announcement comes on the heels of Google's investment of $568m into Magic Leap, Microsoft's Hololens & Apple's acquisition of Metaio. Also last year Blippar acquired Layar (Main Competitor), leaving Wikitude, Aurasma and skignz as the main AR platforms.

The acquisitions, investment etc... not only show the confidence in the potential of AR (blippar pre money valuation of £1.5 billion in Aug 2015), the relevance it has to a wider market than VR provides. Most of all it is showing ways that AR can be useful, rather than just an advertising platform (gimmick or campaign based activity), games platform or simulator.

We have been asked a lot in the last 24 hours... How does Blippar's investment effect skignz? We only think it's a very positive one! Especially as the skignz technology platform is complementary to Blippar's 'image recognition' based offering.

Blippar's latest investment (in our very modest opinion) is fantastic, not just becuase they are a UK AR company, but becuase they are pushing the boundaries of what is possible and moving towards a more Visual Search, Artificial Intelligence and Machine Learning platform. 

Across the AR market offering the majority is focussed on Image recognition and holographic based AR technology. Other than Magic Leap (Google) who have not announced exactly what they are doing, the skignz technology is based on a different method/approach of AR technology.

skignz (like blippar) works through a Free APP on the billions of smartphone or mobile devices across the planet. However skignz aims to provide hyperlocal relevant information, when and where you require it, anywhere on the planet, without have to point your device at something... You just pan around to find what you are looking for... and if you don't see anything, then you have the ability to place your own content!

If Google, Facebook (Mark Zuckerberg Quoting skignz strapline a few months ago), Microsoft and even Apple (although at present it's rumoured to focus AR on its driverless cars) along with VC's and other global tech companies like Qualcomm etc... are focussing billions and billions of investment dollars, surely there is something about AR that's extremely attractive?

With Digi-Capital predicting that AR spend will hit $150 Billion by 2020 compared against VR spend of $30 Billion, you will certainly be hearing more about the investment and growth of Augmented Reality.

Here are some articles over the last 12 months that we have come across you may find interesting on Augmented Reality:

AR to be far bigger than VR...

Blippar's latest investment & turning down £1.5bn acquisition offer last year...

Expensive Hardware for AR (Oculus Rift Style Headset)...

AR spend set to hit $150 Billion by 2020...

blippar CEO on being bigger than Google & connect to IOT...

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

skignz: The High Life with British Airways

So, what does David Beckham, James Corden, Sir Bradley Wiggins, Kevin Spacey, Simon LeBon plus many, many other talented and successful people have in common? 

'The High Life' of course. British Airways High Life to be exact. You can add our very own Co-Founder & CMO Si Brown to that esteemed list, as he's featured in March 2016's edition of the long running inflight magazine's Business Edition.

The publications have been running even longer than Si has been alive and can be found in Business & First class on of all British Airways flights throughout March 2016.

Si was approached following his presentation at last years WIRED Magazine Retail conference, where he spoke about Augmented Reality technology and it's future in retail. 

Editor Tim Hulse realised that skignz can offer so much more and isn't exclusive to Retail, so he wanted to know abit more about what skignz can do and where, along with Si's own journey so far.

In addition to the interview Si was asked to attend a photo shoot in central London, which was a very fresh and very early morning!

To add to the drama of the photoshoot, it took place on London Bridge right in the middle of 'rush hour'!!

It was actually a great experience for Si, and rather amusing for Jamie Clarke, skignz Head of DV Partnerships as he stood, nithered in the sub zero temperatures and counted over 200+ people turning their heads to find out if Si was someone famous... 

When they realised he wasn't and they didn't recognise him, they just carried on with their journey, none the wiser. 

We wondered if any of those thousands of commuters happen to read the article whilst flying on British Airways in March, Si may not be famous but they will certainly now know why he was being photographed that fresh London morning. They may be one of those 'blurred' people surrounding him in the picture.

If you would like to read the feature and if you don't happen to be a BA passenger this month, you can still read the 'Talent' article on skignz and Si, plus all the other interesting content each month in the British Airways 'Business Life' magazine either by checking the article out online or by downloading their App on ITunes (IOS) or Google Play (Android):


BA Business Life (Website): http://businesslife.ba.com/People/Interviews/Si-Browns-signposts-in-the-sky.html

BA Business Life (IOS): https://itunes.apple.com/gb/app/british-airways-business-life/id554105749?mt=8

BA Business Life (Android): https://play.google.com/store/apps/details?id=com.pagesuite.droid.britishairwaysbusinesslife

If anyone happens to be flying Business/First Class with BA or manage to get their hands on a copy, please do take a pic and share it on Social Media tagging in skignz and telling us where you are off too. We look forward to seeing how creative you can be with your posts!

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com

skignz announced as UKTi Tech Ambassadors at SXSW

skignz are proud to be travelling to Austin, Texas, US as UKTI Tech Ambassadors at the upcoming South by South West (SXSW) Interactive Festival. 

skignz have been planning for weeks to ensure that we take this opportunity to grow our network and increase opportunities across the US, as well as being lucky enough to exhibit what skignz can do, how we can work with others and showcasing the potential of our technology.

Co-Founder, Si Brown and Head of DV Partnerships, Jamie Clarke will fly out to the US in March to ensure that the current momentum continues, and new networks and markets are opened up and joined by our growing list of European partners.

The week long trip to the states will consist of exhibiting skignz at the ‘British House’, where UK tech companies have an opportunity to showcase their expertise, speak with US counterparts and build relationships.

Co-Founder and CMO Si Brown said, “We are excited to be attending the biggest event of the year in the tech Industry.  We have been fortunate enough to work with UKTI to enable skignz to be in a position to increase our global network by attending SXSW.  This is an important phase in our growth strategy and the timing is perfect for us”.

SXSW is the largest Interactive festival in the world, with businesses travelling from all over the globe with the hope and expectation of increasing their network of business contacts, whilst showcasing the excellence on offer from UK based technology companies.  

An incubator of cutting-edge technologies and digital creativity, the 2016 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line-up of special programmes showcasing the best new websites, video games and start-up ideas the technology community has to offer. 

From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to discover the technology of tomorrow today.

Virtual Reality and Augmented Reality are predicted to be the breakout technologies of 2016 — So the buzz surrounding these two concepts will be significant at SXSW 2016. None more so at the ‘British House’, ran by UKTI, where skignz will be based throughout our trip. 

This really is an opportunity to grasp, and the team have been working hard to plan our visit, ensuring that we take full advantage of all opportunities.

We will keep you up to date throughout the week via our usual media channels, with pictures and commentary on the trip.

For mor einformation on UKTI@SXSW please visit:

https://www.events.ukti.gov.uk/sxsw-2016-12/

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line info@skignz.com