Showing posts with label Great Britain House. Show all posts
Showing posts with label Great Britain House. Show all posts

Sunday, 3 July 2016

IFB2016: skignz Review's the 3 week showcase

Last month we let you know that skignz would be placing a whole environment around the International Festival for Business 2016 (IFB) as part of our continued partnership with the GREAT Campaign.

Well, we can now say that having completed our time there, it was a complete success. 

Our Head of Operations, Jamie Clarke, went on to say "IFB in Liverpool was a successful event for skignz, in the people we met, the connections we made and the feedback on the tech that we received" 

Jamie had the pleasure to meet with Lord Price, Head of UKTI, who was really impressed with skignz and how to make AR useful.

Our CMO, Si Brown was also in attendance, and was very well received when speaking on the Blue Skies stage on the opening day.  

The speech was followed up by lots of discussion and interest in skignz, and saw both of our intrepid explorers busy throughout the 3 week festival, fielding enquiries, building relationships for the future and discussing potential projects with partners.

The GREAT Showcase was extremely well received throughout the three weeks, with thousands of visitors able to view, try out and discuss all of the superb elements of the Innovation, design and export is GREAT areas.

IFB was an extremely positive event to be involved with, both in terms of the exposure skignz gained from it, and also the press which it rightly received. 

skignz was also in action at the closing dinner, which recognised all contributors to the event and celebrated GREAT British Innovation and Business.

For further information, either find us on Social Media or read more on this blog. If you want to get in touch please email us

See a our Gallery of images below...



Monday, 6 June 2016

IFB - The GREATest Business Show on Earth….

In less than a week's time, the Greatest Show on Earth begins in Central Liverpool, UK on Monday 13th June 2016 running for 3 weeks.

As part of our partnership with the Prime Minister's Office and the GREAT Campaign, skignz will be providing a whole digital environment at the International Festival of Business in Liverpool at the end of June through to beginning of July. 

Attendees will be able to find their way from the trams and trains all the way to the Liverpool Convention Centre, and once there, be able to see various informative skignz to compliment the GREAT Campaign area.  

In addition to placing skignz around the location, skignz Co-Founder Si Brown will be speaking on the Blue Skies stage. 

Si will be sharing the bill with some of the most influential CEO’s and Entrepreneurs from around GREAT Britain and across the rest of the world.
IFB 2016 Business Club
This is a major coup for skignz at the this point in our development and allows us to showcase the technology to business leaders from around the world.  

A delighted Si said: 

“The partnership with the GREAT Campaign has proven to provide us with opportunities to gain exposure at events and locations which we wouldn’t of been able to previously. 

It’s obviously a great honour to speak at such a prestigious event.  

The team are looking forward to showcasing how we have been progressing and meeting some new contacts and networking with some of the brightest business minds from around the world”.

This event is part of a wider delivery of the skignz technology, we look forward to bringing you where on the planet it will be appearing next with our GREAT partners.

If you want to attend IFB 2016 or know more about it then please visit:

If you want to know more  about UKTI and how they can help you either export from the UK or do business in the UK then please visit:

To see more about the GREAT work being carried out abroad in promoting UK Plc. then please visit:

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line

Monday, 4 April 2016

SXSW - AR/VR Track...

...we were underwhelmed to say the least!

Before I go any further, it's not SXSW that left us underwhelmed, SXSW was a fantastic experience not only personally but also from a skignz point of view. 

We met with many important and exciting people, providing skignz with some quite exciting opportunities going forward.

That said where the underwhelming feelings come from is that related to the AR/VR track at SXSW, the panels, the presentations and the demo area. 

As most of them were focussed for the Wednesday (Most Interactive related parties closing parties happened on the Monday) it seemed wedged between the Interactive, the Film & Music. 

Sort of an afterthought fitted in to 'pay lip service' to the these 'two areas of tech' despite them being two of the 'the' biggest areas of advance in tech.

Let's consider this in a little more detail. AR/VR may be 'the NKOTB' to the majority, yet both have been around for decades... Then you could argue, if they have been around this long, why give them any consideration at all and if so why now?

Writing this article I realise that my thoughts and questions only bring up more thoughts and questions as I seek to answer each of them. That I now believe is because of the conflicting stories across the media, hype in areas that is unsustainable, the majorities actual understanding of VR and AR and been the difference between the two, not to mention all of the 'fringe' technologies that are reported to be one or the other but are actually neither.

'Breaking down my feelings of being underwhelmed into a few key areas may help you understand where I'm coming from?'

Panel Discussions:
I attended quite a few of these focussed on AR/VR and one or two other panels where it was discussed. I seemed to get the feeling that VR 'was here now' but more focussed on Gaming, Simulation and Sex (Porn). Also most of the panels didn't really reveal anything new, discuss any real 'gritty issues' more a soapbox for individuals to wax lyrical about their own careers and companies they worked for.

Nobody really engaged the other panel members in real debate or even the audience, who's questions seemed 'very pithy' and more about how the person asking the question could get to work with the guys on the panel.

Experiences & Presentations:
Across Austin there were a number of 'VR experiences and demo lounges' all of the ones we saw and engaged with were VR focussed with, if their were any AR ones, we either didn't see them or couldn't find them amongst all the noise and activity of SXSW itself.

Demo Area:
One of the most underwhelming experiences, of SXSW. Imagine walking into a large conference room, with a 15-20 'areas/stalls/stands' (can't describe them exactly as their wasn't an exact offering) littered (best word I can use to describe the layout) around the perimeter.

Each of these 'areas' were populated with a range of people from 1-2 up to 5-10 all wearing VR headsets, small queues of people waiting for their 1-5min experience. 

I have experienced VR and all the progression/regression this has shown over the last 20 years and taking my time to engage with a few different offerings.

It's clear that the tech has improved significantly over the last 2-3 years more so in the previous 17-20 years. The content was engaging and interesting in part and the feelings of motion sickness, latency reduced and rendering/lighting being the biggest improvements that I noticed.

I think the scene before me was extremely odd because you had so many people engaging with a very 'personal/individual' experience, all in the same space, when in reality these people would be using this tech in their own home or place of work on their own. 

It's like watching a 'silent disco', where each person is listening to totally different tracks whilst dancing to them.

So If you picture the room full of people with large headsets on, walking and moving around like it's the first time they had ever wore varifocal lenses listening to a 'silent disco' then you may come close to the surreal view laid out before me.

If you couple this with the queues of people waiting for their turn on each VR Headset, the layout of each brand's demo area and lack of engagement with each other, I hope you could forgive me for being underwhelmed.

Because the VR experience is very personal and singular, the experience around that experience is for me the underwhelming part. Growing up I enjoyed going in those giant hemisphere tents that projected 'a virtual ride on a roller coaster', the small simulators at fairs and theme parks with a small number of people who sit inside an immersive experience.

Even through to my early days in VR in the late 1990's, early Noughties, using the Universities Hemi-Spherion, nothing though prepared me for the SXSW16 VR experience.

Overall approach to VR/AR:
The total lack of an AR presence! This for me was one of the biggest shocks in as much as not only was there no AR presence (other than skignz all around you - you need the skignz app to access the content) but very little was discussed around AR.

Yes, we all understand VR is the buzzword and popular theme at the moment that said 2016 seems to be developing into the year where AR is more widely discussed as VR roles out.

You will see from our other blog posts.... What skignz brought to SXSW and demoed in UK@SXSW Great Britain House, so I won't go over that ground, or try to draw comparisons.

Suffice to say, even skignz could have done more to improve the visitors of SXSW experience, but we cannot do that alone...

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line

Thursday, 3 March 2016

skignz @ SXSW 2016

skignz will be providing a 'skigned environment' right across SXSW in Austin, Texas, US.

This will be a world first for SXSW, as visitors will be able to use the FREE skignz app to access 'virtual signs in the sky', helping them to navigate their way around as well as interacting with the skignz for further information and in some cases 'offers'.

skignz is so simple to use and the essential app for SXSW 2016.

If you don't currently have skignz then please feel free to download a copy (it's only very little at 1mB file size) of the skignz app for IOS or Android.

You can also scan the QR code (shown below) or on one of the many stickers across downtown Austin...

If you would like to come and talk to our guys then we will be in the 'Great Britain House' as one of the UKTI Tech Ambassadors.

They will be on hand throughout the Interactive show to demonstrate skignz, and how it might be applicable to your business or even for your own personal use...

Whether you want to use skignz to visualize your 'geo location data' and make it more accessible and useful, through to using skignz to find your friends in downtown Austin during SXSX?

All events are taking place at the 'Great Britain House' (206 East 4th Street, Austin, Texas. (AKA Wanderlust Yoga) 

Please note that the 'Great Britain House'  is open 11-14 March from 9am-10pm daily

Just look for the skignz (just like below)...

For Further information on SXSW Interactive please visit:

And as always for further information on skignz then please visit us on the usual Social Media channels or drop us a line