Showing posts with label Luxottica. Show all posts
Showing posts with label Luxottica. Show all posts

Sunday, 30 March 2014

Progression of Google Glass

Google glass was developed by Google in the Project Glass research and development project to produce a mass-market ubiquitous computer. It is a small stamp sized screen attached to a pair of eyeglass frames. When Google Glass first started out, it was not generally a new idea for head-worn augmented reality displays, however now it was backed by Google It had drawn attention from the media to the design that they had created for it.

Let’s take a look at the progression they have made within the previous year. In 2011 it weighed around roughly 8 pounds but now from future creation and amendments it weighs just as light as a pair of regular glasses.

Google Glass or the use of Geo located AR content?
Due to the creation and popularity of the Google Glass and what it can do, advancements have come to what they can do to make it more adjustable for the public and to put their own style to the Glass.

In early 2013 Google were working on models that can be used with prescription lenses. The models were to be available to testers just before the end of 2013. Now earlier this year they created and launched their Titanium collection.

They created and offered 40 different combinations of frames, shades and colours for users to customise their eyewear with. But this was not enough for them.

Providing a wider and more appealing range is key
Google Glass had become so popular and creative within the market that they wanted to do more. From this they created a partnership with Luxottica to help them provide a much wider range of styles to their Glass rather than their current slightly ‘dorky’ form.

Other brands want to be in with Google Glass and become part of its major progression. Luxottica have two major brands that they have made part of the deal; Ray Ban and Oakley. They stated that ‘they believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in their industry and answering the evolving needs of consumers on a global scale’.

Through creating a deal with Google Glass, brands can get on board with what people may say if the next big shift in technology.

Google Glass Sunglasses
The progression that Google Glass has made is remarkable within the market and they most likely are to keep on progressing as more people will want to get on board with this piece of technology.

It is technology that is creative and provides assistance to the consumers in each need they want that makes their way within the market. Google Glass has met this and now will provide a great service to the market with their light, simple and modular piece of Glass!

Google Glass
We will be sure to keep an eye on how the progression is of Google Glass as we love any innovative technology and enjoy seeing what the future can bring for us all!

Imagine if every 'pin' on a Google Map was turned into a skignz?

We feel the someone along the line, a partnership or amalgamation of Google Glass with the skignz technology, could instanlty 'skignz' the planet, making realtime 'search and social' availible to the massess 'almost overnight' when and where you are! Now that is powerful stuff!

What do you think?

For further information on Google Glass please visit: