skignz was invited alongside a host of other British companies for a AR/VR Trade mission to visit Los Angeles and San Francisco over 10 days.
The mission was run by the UK DiT in conjunction with their local offices in LA & San Francisco, who had lined up a plethora of presentations and meetings with some of the world's biggest brands in this space, and one or two lesser known ones.
Apple, Universal Studios, Lucas Film, IMAX, reFramed etc. were just a few of the organisations we visited on the trip. The experiences and knowledge gained was amazing, this was one of the best missions any of the skignz team had undertaken. Instead of being bored to death with presentations from Inward Investment organisations encouraging you to invest in their locality, this trip focussed on brands and organisations who were willing to open their doors to British Companies and engage in quite frank and honest conversations.
Some of the companies admitted despite being global players in their own verticals and marketplaces they felt they had learnt not only about what other tech and resource is out there, but were surprised at the talent from the UK that they hadn’t tapped into.
Our CEO, Si Brow said , "To visit the Lucas Film, see the original StarWars Artwork, experience what they are currently working on was a memorable experience that will live with him forever.
Especially being able to fight Darth Maul in AR with a lightsaber and seeing a real hologram of Princess Lea. His favourite film coming to life was the icing on the cake.
The first experience in the fourth instalment of StarWars, was way back in the latter part of the 1970’s. So to see the developments and progressions of the film tech was mind-blowing".
skignz were super keen not only to visit,
but also understand more of what the world's most famous and leading branding, Apple, are looking for in Augmented Reality.
Apple have made no secret over the last 12-18 months about where they see the importance of AR and how they are focussing quite heavily on it (obviously without telling us what exactly they are doing beyond ARKit).
We hope that a potential follow up meeting in early 2018 will provide us with more guidance, direction and opportunity for the skignz technology and platform with Apple. Watch this space ...
In addition to the companies we visited the delegates on the mission proved, as ALL missions do, that sometimes it's not where you are visiting or what work /relationships you aim to establish whilst there, it's actually the people you're with (sort of a Big Brother intensive shared experience) that actually brings more immediate opportunities and scope for partnerships.
This was certainly the case on this trip and the skignz team are looking forward to more focused meetings with quite a few of the other delegates. Again watch this space ...
As the skignz team have considerable experience from these Trade Missions to various locations across the world, we asked Si what did he think were the 3 most important things you need to consider when ‘Investing in a DiT Trade Mission’, because that's exactly what you are doing, you are investing time, energy, resources, and above all, funds to be involved.
Si’s three key points to consider are:
1. Research the location, does it fit with a business metric? Can you realistically produce 5-10 times more in revenue than the trip costs? If it's not about revenue and it's about understanding a marketplace, then be careful to make sure it's the marketplace you can not only deliver and do business in, but to understand also the impacts on the rest of the business if it's successful.
2. Pick the right people in your team to attend. Sending one person is more than enough. The reason I say that is, it forces you to engage with the other people attending and gets you out of your comfort zone, too easy with 2 to 3 of you attending for it to become a jolly. Focus is key!
3. Request what the likely agenda will be, who you will be seeing, when and why? If it's inward investment bodies, accountants, lawyers and other professional firms, don’t waste your time!
If you want to do business in that country/location then you need to meet prospective customers, then if there is a market for your product or service, they will not only clarify that for you in more detail, but also all the other things will come after if you secure a new client or three.
In summary Si commented: “These trade missions are only as good as what you put into them, long intensive days, strict timetables of activity that if you don’t adhere to them, you will fail to get the benefit you seek.
Furthermore, you have made all the effort to get there, don’t be a wallflower, talk to the people around you who are also in the same boat and ask questions … especially of those people who are presenting or showing you demonstrations/examples.
They are giving up their time to ‘host you’, get as much out of it as you can.
Also, be brutally honest with yourself and your colleagues when you return, debrief them:
What was good?
What was bad?
What inspired you?
What did you find out?
Everything you think will help you and the team in your business who weren’t present.
They may ask questions of what you did, answer them honestly, they may see things that you don’t”.
Finally you need to enjoy it … yes you are there to work but in our experience ‘highest energy wins’.
We will keep you updated through our blog and reference this DiT inspired and creative event with our follow up and further actions as a result of ‘being there’ on the West Coast.
If you would like to know more about the UK DiT or the GREAT campaign then please visit.
If you want to find out more about skignz, then please visit our new recently launched website (www.skignz.com) as well as the usual social media channels
If you would like to download our FREE App then please Press here http://get.skignz.com
Additional Images:
Was it any different to the last visit (pre skignz)? OMG yes! 
Jokingly, it was said, that we felt we had been sat in the lobby bar at The Aria, for 2 days without moving… looking back at our expenses that is borne out.
